Manitowoc Logo

Manitowoc LogoManitowoc Logo PNG

Manitowoc: Brand overview

Founded: 1902
Founder: Charles West, Elias Gunnell
Headquarters:
Milwaukee, Wisconsin, United States
Website: manitowoc.com
Logo downloads:
Manitowoc is an American company that specializes in the manufacture and sale of lifting solutions for professional builders as well as engineers. The company has more than a century of history because it was founded in 1902. In addition, today, commercial refrigerators are sold under the Manitowoc brand.

Meaning and History

Manitowoc Logo History

What is Manitowoc?

This is one of the oldest and most reputable companies involved in producing lifting solutions. Among the clients, there are not only US construction companies but also representatives of other countries.

The brand’s visual identity is based on a unique logo. For the most part, it is known directly to the company’s target audience, and therefore many people might not know about the existence of Manitowoc. The company has been operating on the market for more than 120 years, and only two logos have been presented during this time. They differ somewhat in specifics, but a regular customer will find common features that are relevant to the American brand.

Before 1999

Manitowoc Logo before 1999

The initial version of the logo contained two elements: a word inscription and an orange circle, which in some way was used as a background. The brand name is written diagonally in white letters with a black outline. Due to the presence of the contour, a three-dimensional feeling of the image can be created. All letters, except for the initial one, are in lowercase, which should evoke friendly emotions. For the word inscription, a classic bold sans-serif font was used.

Interestingly, only half of the letters are inside the circle when the others are outside the frame. There is an association here with Manitowoc being willing to go beyond its limits.

Like the title block, the orange circle has a fairly thick black outline.

1999 – today

Manitowoc Logo

In 1999, the only redesign to date was introduced. Now only the first letter “M” was inside the red circle. Unlike other characters, the initial letter is in upper case. A more modern and elegant font was used for the brand name. A more tangible space appeared between the letters. The peculiarity of the style is minimalism. For example, consider the letter “t,” which does not have a rounded end.

In addition, an additional inscription appeared below, namely: “Marine Group.” The font is different from the company name. This is evidenced by the fact that there is a dot above the letter “i.” The letters are much smaller, which indicates that this line is additional.

In general, the logo looks modest and minimalist. It does not have additional details, but it conveys the confidence and strength of the brand.

Font and Colors

Manitowoc Symbol

The company name “Manitowoc” uses a classic bold sans-serif typeface with a unique style for some of the letters. The inscription is easy to read on any surface, and the use of lowercase letters will attract the attention of potential customers.

The primary colors are red, white, and black. They perfectly contrast with each other, making the logo more confident and progressive. Many people associate red color with potential, development, passion, and confidence. In an earlier version, the company favored the orange color of the circle, which made it look like the sun.

Manitowoc color codes

Imperial Red Hex color: #ee1f2f
RGB: 238 31 47
CMYK: 0 87 80 7
Pantone: PMS Bright Red C
Marengo Hex color: #44555f
RGB: 68 85 95
CMYK: 28 11 0 63
Pantone: PMS 7545 C