Maroc Telecom Logo PNG
The Maroc Telecom logo symbolizes a company transforming from a local operator into an international leader. Through modern technologies and developed infrastructure, Maroc Telecom advances telecommunications and improves the lives of millions.
Maroc Telecom: Brand overview
In 1998, Maroc Telecom became Morocco’s main telephone service provider when the country’s telecommunications market was just beginning to become competitive. The company was initially state-controlled, but 2001 Maroc Telecom was privatized, and a 35% stake was transferred to Vivendi Universal. 2004, the company went public, listing its shares on the Casablanca and Paris stock exchanges.
A turning point occurred in 2006 when Vivendi transferred most of its stake to Emirates Telecommunications Corporation, Etisalat, and became its majority shareholder. 2013 Maroc Telecom expanded its footprint across Africa by acquiring Atlantique Telecom. As of 2021, the company had over 70 million mobile users dispersed across various African businesses.
Today, Maroc Telecom is Morocco’s leading telecommunications operator, with Etisalat holding most of the company’s shares. The corporation has expanded beyond Morocco and now serves over 50 million people in 10 different African countries, offering a wide range of mobile, fixed-line, and Internet services. Although the company is no longer a monopoly in Morocco, it remains a major player in its telecommunications market.
Meaning and History
1998 – 2006
2006 – today
The Maroc Telecom logo vividly and symbolically represents its primary focus—telecommunication technologies and connectivity. The design integrates textual and graphic elements, creating a harmonious and dynamic image. The centerpiece is the company name, rendered in a strict yet modern font with slight rounding. Most letters are lowercase, giving the text a visually soft and approachable appearance, except the first letters in “Maroc” and “Telecom,” which are uppercase.
The font is in blue, symbolizing stability, reliability, and professionalism. This shade is traditionally associated with technology and innovation, directly reflecting the company’s core activities.
To the left of the text begins an orange arc, which gently curves around the name and ends on the right. This crescent-shaped element evokes the imagery of a crescent moon, referencing the culture and symbols of Morocco. At the same time, the arc resembles a boomerang, emphasizing the concept of interaction and the continuous flow of information—a fundamental aspect of telecommunications. The arc is rendered in bright orange, symbolizing energy, dynamism, and the drive for growth.
At the right end of the arc is a complex geometric composition of diamonds in a blue-orange color scheme. The largest blue diamond is positioned at the center, closest to the viewer. Smaller orange diamonds of varying sizes are arranged behind it, adding depth and volume to the design. This detail reinforces associations with digital technologies, data transmission, and systemic organization.
The entire visual composition is built on the idea of movement. The arc visually guides the viewer’s eye to the text, while the diamonds complete the composition, creating a sense of unity. The combination of orange and blue balances energy and reliability, reflecting the company’s modern values and forward-looking orientation.
The company name highlights its origins and field of activity, linking the brand to Morocco’s cultural roots through the word “Maroc” and emphasizing its specialization in telecommunications with “Telecom.”
The Maroc Telecom emblem reflects the company’s expertise, visualizing its dynamic and modern approach to connectivity and technology. Every element—from the arc to the geometric shapes—supports the idea of progress, connection, and stability.
