The Marshmello logo reflects the musician’s pseudonym. It contains two “M” letters folded together, looking like a marshmallow with long arms and legs. The same face is depicted in the center of the emblem as the musician’s helmet: two eyes in the shape of crosses and a smile arc. There is also a separate symbol with eyes and a mouth.
Marshmello: Brand overview
Founded: | 2015 – present |
Founder: | Christopher Comstock |
Headquarters: | Los Angeles, California, United States |
Website: | marshmellomusic.com |
Meaning and History
Marshmello neither denies nor confirms his connection with Christopher Comstock. He stated that he does not need fame, and his main goal is to create a positive and trustworthy image that people like. From the artist’s words, it becomes clear that he separates himself from the character, allowing it to live a separate life. As explained by manager Moe Shalizi, Marshmello can become anyone because it is a universal mask. Thanks to this concept, brand developers have managed to make it friendly to all fans, regardless of gender, age, or profession.
Nevertheless, the anonymous artist has managed to earn a lot of money from private performances and tours and even made it onto the list of the highest-paid DJs. He became famous precisely because of his gigantic cartoonish mask, stylized after a marshmallow, and simple and cheerful dance music with trap arrangements. But we should not forget about the logo, which played a significant role in Marshmello’s rise to fame.
What is Marshmello?
Marshmello is the creative pseudonym of a musician, under which hides DJ and producer Christopher Comstock. He maintains partial anonymity because he does not officially disclose his identity, but at the same time, everyone knows his real name (or thinks they know). The helmet with drawn crosses in place of eyes and a big smile allows him to remain incognito. The artist never takes off the mask, as it is part of his stage image.
The emblem reflects the facelessness of the brand, as there is no hint of the artist’s true identity in it. It contains the DJ’s main marketing tool – the mask needed to maintain pseudo-anonymity. This element is formed by two large black letters, “M,” tilted in opposite directions and connected in the middle. In the central part, there is a face: two white crosses instead of eyes and a thin smiling mouth. The side fragments of the “M” look like long arms, and the lower protrusions resemble legs. Underneath the logo, the word “MARSHMELLO” is written, for which the designers used a bubble font.
There is also a symbol containing only the improvised face. The black, bold crosses and smile on a blank white background look exactly the same as the drawing on the artist’s helmet. This graphic sign can be recognized even without a signature.
The Marshmello logo reflects the musician’s desire to perform behind a mask. The smiling character evokes sympathy, as it is a demonstrative attempt to appear happy: behind the smile, he tries to hide the pain that can be seen in his eyes. However, he has to maintain the image of a fun-loving person, no matter what.
Font and Colors
The bubble font without serifs is associated with plump and soft marshmallows, so all the letters in the inscription are bold, uneven, and have no angles. To further enhance recognition, the logo uses the same colors as the DJ’s mask: black and white. They are highly visible due to the high contrast, create a balanced image, and symbolize adherence to etiquette.
Marshmello color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |