Mary Kay is a multi-tiered marketing company that sells beauty products of all kinds, from fragrances for women to men’s shaving foam. It appeared in September 1963 and has been successfully running a network business ever since. Its founder is Mary Kay Ash, who named the company by her name. The brand is currently headquartered in Addison, Texas.
Meaning and History
Mary Kay Ash already had a lot of experience in direct selling when she started her own company. For a quarter of a century, she has been selling products from other manufacturers. Taking the risk, the future number one person in network marketing created a real empire of beauty, where everything is. Today the brand offers perfumes and various cosmetic products – both care and decorative.
To achieve this level, the founder had to work hard on its image: she prioritized the logo. Having reached the peak point of development, the company did not want to abandon the familiar symbols to lose the customer audience.
The current Mary Kay emblem is an example of a clean yet elegant design. On the one hand, it amazes with its simplicity; on the other, it reflects the owner’s individuality and business. It symbolizes openness, accessibility, originality. There is nothing superfluous in it – only focus on basic information, that is, on the brand name. Typically, the brand name is used alone, and sometimes in addition to a rose flower or a kiss made with lipstick. But one thing always remains unchanged – catchy simplicity.
Font and Colors of the Emblem
The designers entrusted with creating the visual identity mark for Mary Kay used light and sophisticated typeface, offering a unique combination at the end. The key detail that distinguishes this emblem from all others is the elegantly connected ends of the legs “K” and “A.” Two adjacent letters touch imperceptibly since the letter-to-letter distance remains intact. Elongated serifs make the connection.
Another characteristic feature that gives the Mary Kay logo originality is the different levels of the centerline. For example, the horizontal bar on the “A” is much lower than the “R.” Also, the “R” has an open connection type – the central stroke does not reach the left leg.
The next unique detail is the lower curl at the end of the tail “y” (in the emblem, the lowercase version equal in size to the uppercase one). The line is extended more than usual and goes far beyond the boundaries of other symbols. This is the only hand-drawn element in the logo.
As for the typeface itself, it resembles Shango-Medium, which is based on the Schneidler Initials font. However, the inscription has nothing to do with Shango. This is Bauer Text Initials by FHE Schneidler with very thin serifs. It was developed by the eponymous designer in 1936. Its second name is Schneidler Old Style.
The color scheme of the Mary Kay logo is much simpler than the typeface. It contains the classic mix of white and black, although painted versions are also used. The monochrome combination facilitates cosmetics’ perception in small containers and does not distract attention from their contents.