Maserati Logo

Maserati LogoMaserati Logo PNG

The Maserati logo invites you to ride the iron horse and become the road king. Only the ruler of a turbulent river of cars can be behind the wheel of such a car. The emblem indicates confidence, royal appearance, and the uniqueness of the company’s products.

Maserati: Brand overview

Founded:December 1, 1914
Founder:Alfieri Maserati
Modena, Italy
Luxurious Maserati cars cut across the racetrack and drive through the most prestigious metropolitan areas. The creators of the brand – the Maserati brothers – did not even imagine that this would happen. At first, everything was very modest: Ernesto, Ettore, and Alfieri registered “Societá anonima officine Alfieri Maserati” to make spark plugs, engines, and other components. They worked in a garage and sometimes took orders for the production of sports cars. That all changed in 1926 when they got their first private label sports car.

Meaning and History

Maserati Logo History

Maserati’s history is longer than that of Ferrari and Porsche because it has its roots in the early days of the automotive era. However, its chronology dates back to 1926 because it was then that the world saw the Gran Prix 1500 sports car’s newest model. Then there was Tipo 26, based on Diatto. The start turned out to be more than successful: the racing car with the chrome-plated stamped logo on the bonnet immediately won the Targa Florio competition.

This is the merit of the Maserati brothers – passionate race drivers, engineers, and mechanics. There were six of them in the family, but only one was not interested in the family business. Mario Maserati was more interested in art than engineering. Paradoxically, it was his creation that left the greatest mark in the history of the company. The brothers are long dead, the brand has passed into the ownership of the Dutch corporation Stellantis, and the legendary trident logo continues to exist, recalling Mario’s talents.

Of course, over a hundred years, the emblem has changed a lot. Modern designers have adapted it to new standards, significantly improving the graphics, color palette and giving the trident a different shape. But it is still the main decoration of luxury cars, without which it is impossible to imagine either a sports car or a luxury Maserati car.

What is Maserati?

Maserati is an Italian luxury car brand. It was founded in 1914 by five brothers and named after them. In the second half of the 1960s, it was taken over by Citroën; in 1993, the shares were taken over by FIAT, and in 1999 Ferrari took control of the company. Since 2021 Maserati has been part of Stellantis N.V., The main car models produced under this brand are Levante, GranTurismo, Ghibli, and Quattroporte.

1926 – 1937

Maserati Logo 1926-1937

It is believed that the trident logo was created in 1926. However, according to historical documents, it appeared long before the first Maserati: around 1920, Mario designed the iconic logo at his brothers’ request, making the company recognizable. As a talented artist and a person far from the automotive industry, he decided to do without the classic racing symbols.

In the early years, the emblem looked rather austere. It looked like a vertically elongated rectangle made of polished brass. The word “MASERATI” was engraved at the bottom, with a thin sans serif font used for the letters. The main part was occupied by the image of the upper part of the trident. Mario has given attention to the design, embellishing the drawing with exquisite patterns.

1937 – 1943

Maserati Logo 1937-1943

After visiting different cars, the badge has been changed:

  1. It has acquired an elliptical shape.
  2. The color of the base has become lighter and got rid of black spots that create a worn effect.
  3. The trident has lost many of the details that made it a kind of artwork.

Simultaneously, the brand name remained in its place, but a separate zone was allotted for almost one-fourth of the ellipse.

As far as is known from archival documents, this logo had a color version. The lemon oval, the blue outline, the red teeth of the trident, the silvery inscription on the blue background looked colorful and non-trivial.

1943 – 1951

Maserati Logo 1943-1951

In 1937, Maserati was taken over by the Orsi family. The new owner, Adolfo Orsi, immediately transported her to the city of Modena. With its famous Neptune statue, Bologna is a thing of the past, but the calculating entrepreneur knew the value of a good reputation. There has always been a trident on the front of Maserati cars, and Adolfo was in no hurry to change it.

On the new emblem, the iconic symbol has returned to its original form. It became similar to the badge that first adorned the hood of the Tipo 26 in 1926. The designers dared only to turn the ellipse into an oval, intersected by a rectangle with large white lettering “MASERATI.” A wide gray outline surrounded the geometric shapes. The trident was red, but due to a faded shade, it was lost against a blue background lined with stripes in the form of sunbeams.

1951 – 1954

Maserati Logo 1951-1954

In the early 1950s, the logo of the classic elliptical shape was used. The red trident consisted of many unconnected lines that were associated with racing competitions. The ellipse had slight shading on the right side, which made it look three-dimensional. The main body was white, except for the navy blue underside. The color of the rest of the elements followed the same pattern: white for the caption and dark blue for the outline.

1954 – 1983

Maserati Logo 1954-1983

The corners of the ellipse have been sharpened, and the trident has become more compact. The text has moved to the top of the blue segment. The colors have taken on a dark shade.

1983 – 1985

Maserati Logo 1983-1985

Orsis promoted Maserati to the luxury category but went bankrupt. The brand was bought by Alessandro de Tomaso, who had his vision of the automotive business. In 1983, two years after the first Biturbo was released, the logo was updated. The ellipse was replaced with a white oval with a gray outline, the lettering became the same gray, and the trident became simplified and light blue.

1985 – 1997

Maserati Logo 1985-1997

The 1985 emblem is identical to the 1954 version; only the trident is wider in this case.

1997 – 2006

Maserati Logo 1997-2006

In 1997, Maserati and Ferrari merged. The general design trends were maintained, but the small details of the trident were gone. Also, the developers have rounded off the pointed ends of the ellipse, widened the blue area at the bottom, and enlarged the “MASERATI” inscription.

2006 – 2020

Maserati Logo 2006-2020

The letters have serifs, and the dark outline of the oval has become thinner. The trident has acquired a sharper appearance compared to previous versions.

2006 – 2015

Maserati Logo 2006-2015

In 2006, a three-dimensional version of the emblem appeared. The designers have achieved a 3D effect using shadows, gradients, and additional paths.

2015 – 2020

Maserati Logo 2015-2020

The most radical restyling was carried out in 2015. The logo has lost almost everything that made it an iconic symbol of Maserati. There are only two elements left: the trident, which has been repainted and reduced in size, and the company name, enlarged and written in the familiar serif typeface.

2020 – today

Maserati Logo 2020-present

The modern icon looks exactly like its minimalist predecessor. Only the typography has changed: all the letters in the word “Maserati” are lowercase (except for “M”) and are linked by short lines running down the bottom.

The author of the first trident, Mario Maserati, drew inspiration from what he saw around him. A huge fountain dominated the main square of his hometown of Bologna with Neptune’s statue. This sculpture, created by the early Baroque Giovanni da Bologna representative, pushed the artist towards the cult emblem. The main inspiration was Marquis Diego de Sterlich, who first proposed to implement this idea to be more precise.

Over time, all Maserati sports and road cars have been given the Trident interpretation badge. It is the unchanging symbol of the brand, embodying energy and strength.

Maserati: Interesting Facts

Maserati, an iconic Italian luxury car maker, is celebrated for its elegance, luxury, and performance. Alfieri Maserati and his brothers founded it on December 1, 1914, in Bologna, Italy. Maserati has become a significant car industry figure known for its innovation, racing achievements, and Italian craftsmanship.

  1. Founding Brothers: Alfieri, Ettore, Ernesto, and Bindo Maserati started the company, initially focusing on race cars. They played a big part in designing and engineering their vehicles.
  2. Trident Logo: With a trident, the Maserati logo draws inspiration from the Fountain of Neptune in Bologna. The trident symbolizes strength and vigor and nods to the brand’s Bologna roots (Maserati is now headquartered in Modena).
  3. Racing Success: Maserati has a rich racing history, with notable wins like Juan Manuel Fangio’s 1957 Formula One World Championship in a Maserati 250F.
  4. Engineering Innovations: Known for its engineering breakthroughs, Maserati developed the “Birdcage” with its unique, lightweight chassis, showcasing the brand’s innovative design approach.
  5. Luxury Meets Performance: Shifting focus from racing, Maserati now produces luxury cars known for their performance, comfort, and Italian elegance, with models like the Quattroporte and GranTurismo.
  6. Worldwide Appeal: Maserati enjoys global popularity, symbolizing status and sophistication to a global clientele that appreciates its blend of performance, luxury, and Italian design.
  7. SUV Expansion: Recently, Maserati entered the SUV market with the Levante, merging Maserati’s design and performance with SUV practicality, reaching a wider audience.
  8. Electrification Plans: Maserati plans to electrify its lineup, starting with the Ghibli hybrid, as part of its commitment to sustainable technology.
  9. Customization Options: Maserati offers extensive customization, allowing buyers to personalize their cars, highlighting its focus on exclusivity and personalization.
  10. Cultural Icon: Beyond cars, Maserati has become a symbol of Italian luxury and performance in media, films, and music, representing prestige and the Italian lifestyle.

Maserati’s story is one of passion, innovation, and excellence. Looking ahead, the brand continues to represent luxury and performance, honoring its century-long legacy.

Font and Colors

Maserati Emblem

The company has used many different fonts to highlight its uniqueness. The modern version is similar to the Raceway. It is also rumored that the capital “M” was taken from Deftone Stylus and all other letters from Boxer Script JF.

Maserati Symbol

Most of the Maserati logos are color-coded in red and blue. These are the official Bologna colors displayed on the city’s flag. It is believed that the red trident symbolizes the power of cars, the silvery field represents the earth, and the dark blue represents the water over which Neptune rules. The current monochromatic version is more prosaic because it uses a white emblem on a black background or black on white.

Maserati color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does the Maserati symbol mean?

The trident on the Maserati logo signifies power because it is associated with the almighty Neptune. But if this deity dominates the expanses of water, then Maserati cars conquer the roads. When the trident is red, it symbolizes power, and if it is depicted on a silver or white background, this is the personification of the earth with roads.

What inspired the Maserati logo?

Mario Maserati, who designed the trident logo, was inspired by the sculpture Fountain of Neptune in the central square of Bologna. The use of this symbol was suggested to him by Marquis Diego de Sterlich. The company’s founder liked the idea because Neptune was associated with Maserati’s hometown.

Where did the Maserati logo come from?

Mario created the first version of the Maserati logo, one of the Maserati brothers. Marquis Diego de Sterlich suggested that he pay attention to the trident of the Fountain of Neptune statue. He took the advice of a longtime family friend and made an emblem in the shape of this element.