Mastretta Logo PNG
The Mastretta logo conveys the company’s ambition to join global production and represent Mexico in the automotive market. The emblem promises fast cars with a sporty style. Enthusiasts can assemble the cars from individual parts, reflected in the logo’s mosaic structure.
Mastretta: Brand overview
Mastretta, a Mexican automotive gem, began its journey in 1987. Daniel Mastretta founded it in Mexico City. With a vision to craft high-performance sports cars imbued with Mexican spirit, Mastretta set the stage for innovation in the automotive world.
In the early days, the company focused on designing and developing prototypes like the Mastretta MXA and MXB, each showcasing innovative design and impressive performance. The turning point arrived in 2007 when the company unveiled the MXT concept car, signaling its first venture into mass production. The MXT, featuring a mid-mounted 2.0-liter turbocharged Duratec engine with 250 horsepower, quickly garnered attention as the first high-performance sports car entirely designed and built in Mexico. The production version debuted at the 2010 Paris Motor Show.
Sales of the MXT kicked off in Mexico and Latin America in 2011, with continuous refinement boosting the engine power to 285 horsepower, enhancing its dynamic capabilities. By 2014, the MXT-R hit the scene, sporting an aerodynamic body kit and an upgraded engine delivering 300 horsepower.
Despite international acclaim, the company faced production and financial hurdles. The company proposed new models, including a practical sports car with 2+2 seating and a compact urban electric vehicle. In 2020, the company announced plans to expand its lineup and explore new markets, including the United States and Europe.
The company’s journey reflects a relentless commitment to innovation and the Mexican automotive industry, crafting unique, high-performance vehicles ready to compete globally.
Meaning and History
What is Mastretta?
Mastretta is a Mexican automotive company best known for the lightweight sports car MXT. The brand focuses on performance and design, blending advanced engineering with unique aesthetics to establish a foothold in the high-performance car market.
1987 – 2008
The Mastretta brand emblem is designed as a shield with vertical green, white, and red stripes, representing the Mexican flag. At the top of the white stripe, the brand name Mastretta is displayed in a custom font, highlighting the uniqueness of their Kit cars.
The font features distinctive letter designs: the “A” lacks crossbars, and the “E” comprises horizontal stripes without a vertical bar. The lower glyph extends from the “R,” giving the design a unique and recognizable look.
The central diagonal of the emblem is adorned with a checkered pattern reminiscent of racing flags. This element emphasizes the sporty design and durability of Mastretta cars, showcasing their suitability for high-speed driving and dynamic performance.
2008 – today
With the release of the third model, the company slightly updated its emblem. The main details and message remained unchanged, preserving the brand’s recognizability. The name now occupies the entire upper part of the logo, symbolizing the company’s expansion and growth.
The company maintained its unconventional font style. All the letters were merged into a single structure, giving the logo a cohesive and modern appearance. Special attention was given to the two “T” letters, combined into a single glyph, making the logo unique and memorable. Triangles replaced the crossbars in the “A” letters, resembling arrows that emphasize the brand’s forward momentum and innovative spirit.
The emblem’s triangular shape with convex sides conveys the streamlined forms of the company’s cars, highlighting their aerodynamic design and high performance. This design element visually connects the emblem with the key qualities of the company’s products.
