Maxus Logo PNG
The Maxus logo resembles a high-speed rocket soaring towards the stars. The skillful combination of symbols points to a modern manufacturer using advanced technologies. The emblem conveys comfort and ergonomics.
Maxus: Brand overview
Maxus, a Chinese automotive brand, emerged in March 2011 under the umbrella of SAIC Motor, one of China’s largest automakers. Rooted in the 2009 acquisition of the bankrupt British commercial vehicle manufacturer LDV Group, Maxus built its foundation on its predecessor’s rich legacy and expertise.
The brand debuted with the Maxus V80, a light commercial vehicle evolving from the LDV Maxus model. This marked the beginning of a journey focused on crafting modern and competitive commercial vehicles for both Chinese and international markets.
The company quickly expanded its lineup to include vans, minibusses, and pickups. The Maxus T60 pickup gained popularity among commercial and private customers alike. Embracing the rising demand for electric vehicles, the company introduced electric versions like the e-Deliver three and EV80.
Maxus didn’t confine its success to China. The brand ventured into global markets, establishing a presence in Australia, New Zealand, the UK, Ireland, and several Southeast Asian countries. In regions like the UK and Ireland, Maxus vehicles were sold under the LDV name, leveraging historical brand recognition.
Innovation remained at the core of the company’s strategy. The introduction of the Maxus D60, a mid-sized SUV, marked the company’s entry into the passenger vehicle segment. With a growing focus on electric vehicles, the company continued to roll out more electric models, investing heavily in battery and charging technology research.
As a subsidiary of SAIC Motor, the company leveraged its parent company’s extensive resources, expertise, and capabilities. This support included technological and engineering assistance and access to a vast dealer and distribution network, fueling the company’s growth in the competitive commercial vehicle market.
The company now stands as a formidable player in the global automotive industry, offering vehicles known for reliability, innovation, and competitive pricing. The brand continues to evolve, meeting the market’s changing demands with a keen focus on quality and advancement.
Meaning and History
What is Maxus?
Maxus is a Chinese automotive brand specializing in commercial vehicles such as vans, trucks, and buses. Owned by SAIC Motor Corporation, Maxus is recognized for producing robust and reliable vehicles tailored to meet various commercial transportation needs.
2011 – 2013
At the bottom of the logo, the brand name “Maxus” is written in black techno-style font. This name was chosen in honor of the English minivan LDV Maxus, produced in Europe until 2008. SAIC Motor acquired the rights to this model and continued its production in Shanghai. The vehicle became popular in the Pacific region. To evoke positive associations and trust among customers, the company decided to use the name of its well-known brand for the new model.
At the top of the logo are the iron letters “A” and “M” positioned above each other to create the image of a rocket aiming upward. These letters, the first in the name of the British minivan, symbolize the drive for new heights and innovation, reflecting the company’s growth.
Maxus represents the next stage of evolution, a more advanced and modern model following the minivan.
2013 – 2018
The SUV entered the international market by partnering with Kauffman Group Andes Motor. Success on the global stage led to a rebranding that gave the brand a fresh and modern look.
Iron letters were joined and placed within a metal circle, creating a new symbol resembling a car steering wheel with the letter “A” from “automobile” inside it. This added dynamism to the logo and emphasized the brand’s automotive nature.
The brand name Maxus was given a blue color, highlighting the technological excellence and reliability of the products. The blue shade also linked the brand to its parent company, SAIC, whose logo features a blue circle. This emphasized continuity and affiliation with a large, respected automotive group.
2018 – today
The distributor for the Maxus brand in the Philippines became Ayala, prompting changes to the emblem. The metal symbols merged into a letter, “A,” hinting at the new partner’s name. This element represents the strength and unity of the collaboration between Maxus and Ayala.
Faceted lines continuing in the circle create intricate shapes, adding dynamism and modernity to the logo. These elements emphasize the company’s drive for innovation and the use of advanced technologies in car production.
The emblem’s material and shape highlight a focus on future technologies. Metal components reflect strength and reliability, while the elegant faceted lines symbolize technological excellence and modernization.
