The user’s attention glides over the Meizu logo like a computer chip. The emblem speaks of the precise operation of gadgets, the perfect fit of parts, and the quality software of the brand’s products.
Meizu: Brand overview
Founded: | 2003 |
Founder: | Jack Wong |
Headquarters: | Zhuhai, Guangdong, China |
Website: | meizu.com |
Meaning and History
In the history of the brand, several logos reflect its image. These are inscriptions that differ only in the font.
What is Meizu?
Meizu is one of the leading smartphone manufacturers in the world. The company produces consumer electronics and began with the production of players. It was founded by Jack Wong in 2008. The head office is located in the city of Zhuhai in Guangdong Province.
2003 – 2015
The debut emblem was developed in 2003. It adorned early models of MP3 players. On the graphic sign, the letters were of uneven thickness – they narrowed from left to right. This version was found on smartphones made before PRO 5.
Also, there was an alternative version with hieroglyphs. It was developed by Jack Wong himself for the Chinese MX1 and M9. But since the manufacturer was planning to export the phones abroad, he abandoned the inscription in his native language.
2015 – today
In 2015, Meizu Technology Co., Ltd. introduced a new logo that is still in use today. The event was timed to coincide with the launch of the flagship smartphone PRO 5. Design Director Chris Chen said the company wanted to give the brand more warmth and humanity. The emblem got a simple look: the blue word “Meizu,” executed in a rounded sans serif font.
Font and Colors
Graphic artists have relied on curved and flowing lines. Many corners are rounded. The individual font is unified: “M” resembles an inverted “E.” Bold light blue letters look harmonious on a white background. This color combination is often found in the IT industry, as it is associated with the latest technology, reliability, and security.
Meizu color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |