The user’s attention glides over the Meizu logo like a computer chip. The emblem speaks of the precise operation of gadgets, the perfect fit of parts, and the quality software of the brand’s products.
Meizu: Brand overview
Founded: | 2003 |
Founder: | Jack Wong |
Headquarters: | Zhuhai, Guangdong, China |
Website: | meizu.com |
Meaning and History
In the history of the brand, several logos reflect its image. These are inscriptions that differ only in the font.
What is Meizu?
Meizu is one of the leading smartphone manufacturers in the world. The company produces consumer electronics and began with the production of players. It was founded by Jack Wong in 2008. The head office is located in the city of Zhuhai in Guangdong Province.
2003 – 2015
The debut emblem was developed in 2003. It adorned early models of MP3 players. On the graphic sign, the letters were of uneven thickness – they narrowed from left to right. This version was found on smartphones made before PRO 5.
Also, there was an alternative version with hieroglyphs. It was developed by Jack Wong himself for the Chinese MX1 and M9. But since the manufacturer was planning to export the phones abroad, he abandoned the inscription in his native language.
2015 – today
In 2015, Meizu Technology Co., Ltd. introduced a new logo that is still in use today. The event was timed to coincide with the launch of the flagship smartphone PRO 5. Design Director Chris Chen said the company wanted to give the brand more warmth and humanity. The emblem got a simple look: the blue word “Meizu,” executed in a rounded sans serif font.
Meizu: Interesting Facts
Meizu Technology Co., Ltd., often called Meizu, is a Chinese electronics company known for its smartphones. It started in 2003 in Zhuhai, Guangdong, initially making MP3 and MP4 players before moving into the smartphone market.
- Early Days: Meizu first made a name for itself with high-quality MP3 players, which were praised for their great sound and ease of use. This success helped it move into smartphones.
- Entering Smartphones: In 2008, Meizu released the M8, its first smartphone, which was noted for its iPhone-like design. By 2011, with the Meizu MX, they fully embraced Android, widening their audience.
- Flyme OS: Meizu’s phones use Flyme OS, an Android-based system known for its sleek design and easy interface, providing a unique user experience.
- Design Innovations: Known for creativity, Meizu introduced features like the mBack button, which blends touch and press functions for easier navigation.
- Fast Charging: In 2017, Meizu unveiled Super mCharge technology, which offers super-fast charging speeds and reduces battery recharge time.
- Going Global: Meizu has pushed beyond China, launching products internationally to compete globally with other smartphone brands.
- User Experience: Meizu focuses on hardware and software, regularly updating Flyme OS to enhance performance and user satisfaction.
- Pro Series: The Pro series is Meizu’s premium line, with top-notch tech, quality, and specs designed to rival high-end smartphones.
- Audio Quality: Staying true to its roots, Meizu emphasizes excellent audio in its smartphones, with advanced hardware and software for audiophiles.
- Eco-Friendly Practices: Meizu is committed to the environment and adopts sustainable manufacturing and design practices to reduce its ecological footprint.
From MP3 players to a significant name in smartphones, Meizu’s growth highlights its commitment to innovation, quality, and a great user experience, making it a distinct choice for consumers worldwide despite tough competition.
Font and Colors
Graphic artists have relied on curved and flowing lines. Many corners are rounded. The individual font is unified: “M” resembles an inverted “E.” Bold light blue letters look harmonious on a white background. This color combination is often found in the IT industry, as it is associated with the latest technology, reliability, and security.
Meizu color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |