Mercado Livre Logo PNG
The emblem of a large Argentine marketplace represents a successful deal. The Mercado Livre logo is perfect for a marketplace that acts as an intermediary between buyers and sellers. It symbolizes unity, cooperation, mutual respect, and goodwill.
Mercado Livre: Brand overview
| Founded: | August 2, 1999 |
| Founder: | Marcos Galperin |
| Headquarters: | Montevideo, Uruguay |
| Website: | mercadolibre.com.ar |
Mercado Livre (in Spanish Mercado Libre) is a well-known shopping portal of Argentinean origin. The brand is registered in the United States and centrally managed from an office in Argentina (Buenos Aires). This is the largest platform in many countries. Its users are residents of Chile, Bolivia, Costa Rica, Brazil, Spain, Colombia, Panama, the Dominican Republic, etc.
All can access online auctions and marketplaces geared toward e-commerce transactions. The site is easy to distinguish from other similar platforms. It is recognized for its strong symbolic logo, which demonstrates unity while emphasizing social distancing due to the COVID-19 pandemic.
Meaning and History
Mercado Livre is a company that appeared not long ago but has expanded its geography and achieved significant results. Initially, the scope of its activities extended only to Latin American countries. Later, online marketplaces dedicated to e-commerce also appeared in Spain and Portugal. In addition, the site gradually increased the number of offers and product categories, which made it one of the most popular in these countries.
The platform has also repeatedly changed its corporate identity, gradually improving the main part of the visual identity. Currently, the company uses an expressive, stylish badge designed in bright colors. It is divided into a graphic symbol and a word icon. The first is associated with trade deals during the pandemic, and the second is a classic brand name accent. They are in harmony through a single design and well-chosen colors.
What is Mercado Livre?
Mercado Livre (or Mercado Libre in Spanish) is the name of one of the largest international exchanges specializing in online trading. Various types of e-commerce are available on the platform, as well as many online auctions. They can be accessed by users from Spain, Portugal, and all Latin American countries. The platform provides the most advantageous offers, a wide range of products, low prices, and different delivery options for each of them.
1999 – 2000
The first emblem of a well-known marketplace was created as a test sample, so it was used for only a few months. It was a stylish wordmark with the inscription Mercado Libre. The first part of the title looked rather restrained. Smooth lines distinguished the letters and did not have serifs. The image was complemented by elegant italics, which made the inscription dynamic.
The design used a rich blue color associated with trust and reliability. The second part, denoting “freedom,” had a lighter format. It was done with handwritten designer fonts, which included sans-serif letters of various sizes. A muted orange color was used as a coloring, demonstrating vigor and strength.
2000 – 2013
In 2000, the company switched to a new visual concept, which became the prototype of the modern logo. It consisted of several elements placed on three levels. The top level was a bright picture of a handshake associated with trade transactions carried out online.
The picture reflected compromise, unity, and achieving a certain agreement. On the second level was the word Mercado, and on the third – was Libre. The first badge was in a bold, soft sans-serif typeface, symbolizing confidence. For the design of the main part of the letters, the designers chose a basic white color and light blue for the thin contours.
The lower inscription was created in the same style, but a bright yellow tint was used instead of a white background. The selected color was also used for the design of the top picture. The color scheme denoted honesty, trust, reliability, and vitality. This was the company’s main message, and its activities were based on these principles.
2013 – today
In 2013, the company reached a completely new level, and a need for rebranding emerged. The platform’s range of services and solutions expanded, and a new direction appeared in the financial sector—investment. We also decided to fix the updates at the level of visual identity. The logo has been updated and improved. The changes affected the color palette, font, and design style, and a new color was used, with more saturated and deeper shades of yellow and blue.
Unlike the predecessor palette, they were darker. Such changes made the logo more modern, and in the context of the semantic load, they meant an increase in trust, reliability, and professionalism. This was confirmed by an updated neat handshake icon and a more stylish Roman font with beveled edges. Due to improvements, the two-level inscription has also become more recognizable and readable.
2020 – 2021
In 2020, the company logo was again finalized. The need for changes was due to the pandemic, which has made many adjustments to the usual way of life. In the new conditions, the principle of social distancing appeared, significantly reducing the disease risk. He was used as the basis for updating the current version of the Mercado Livre logo.
Instead of a handshake, the icon can be seen touching with two elbows, symbolizing a greeting in a pandemic. With this decision, the company emphasized the importance of new preventive measures and expressed its willingness to continue providing users access to secure online commerce.
Font and Colors
The stylish Mercado Livre brand badge exemplifies a balanced layout and a well-chosen color scheme. It combines two elements that perfectly complement each other. The soft, flowing lines of the font perfectly continue the neat contours of the decorative picture. The presented logo, with some changes, uses a laconic Helvetica format.
The presented version differs due to the original beveled cuts, which make the font and the logo very stylish. The design decision and the absence of traditional serifs allow us to attribute the format to the group of modern fonts. They are a symbol of innovation, development, and dynamism. The color scheme supports this visual concept.
The yellow in the top picture reflects harmony, positivity, and vitality. Neutral white symbolizes purity, openness, and honesty, which is also part of the brand’s message. A beautiful deep blue color completes the list. This shade denotes trust, calmness, security, and reliability. The company adheres to these principles from the moment of creation.
