Metaxa Logo

Metaxa Logo
Metaxa Logo PNG

Metaxa is a Greek alcoholic beverage that is neither cognac nor brandy. Rather, it is a mixture of wine and cognac, as it is made from wine distillate (grapes from Crete and Corinth), herbal infusion, and muscat wine (from the islands of Lemnos and Samos). Despite the simplicity of the production process, the entire recipe is kept secret so that the unique flavor of the drink has won numerous awards at international fairs and exhibitions.

Meaning and History

Metaxa Symbol

Metaxa was the first alcoholic beverage to set foot in space. And it was also drunk by the leader of the Cuban revolution Fidel Castro when he sailed on his Greek friend’s boat to land on the Cuban coast. Imperial courts of Ethiopia, Bulgaria, Germany, Serbia, Russia, and many other countries, where the glory of elite cognac reached, were also admirers of this brand.

The company owes its creation to Spyros Metaxa, an avid traveler, and wine enthusiast. He founded the distillery in 1888 and named it after him. The word “Metaxa” translates from Greek as “silk” because many generations of the Spyros family traded in this textile material. Now it symbolizes the silky taste of drinks, to which Mediterranean plants, wine distillates, and Muscat wines give a rich softness, and French oak barrels give a typical velvety flavor.

Bottles with luxurious labels underscore the elitism of the brandy. Each star marks one year of aging, with the drink’s maturation process taking at least three years. In addition, the label features the company’s logo. It varies from bottle to bottle, but the official version is just one: the black word “METAXA” with yellow and olive outlines and “THE GREEK SPIRIT” underneath. In the upper right corner is a large registered trademark mark.

Logo Metaxa

Rumor has it that while building the first distillery in Piraeus, Spyros found an ancient Greek coin. It had been in the ground for many years and was found when the excavation work was carried out. It was decorated with drawings depicting the victory of the Hellenes over the Persians in 480 BC. This event, known as the Battle of Salamis, determined the course of history in Europe. And the relic became the basis for the Metaxa emblem. It now depicts a belligerent man, nicknamed the Salamina Warrior. He stands on board the ship and holds a throwing weapon in his hands – a bow. There are also two owls. These birds represent wisdom, erudition, and discernment, and in Greek mythology, they represent the goddess Athene.

The boat with three oars is steadily on the water: the artists have detailed the waves and added a symbol of hope in the form of the rising sun, which covers the entire horizon with its rays. According to Greek mythology, the sun-god Helios sailed across the river on a golden boat.

The graphic sign is stylized as a seal, as it has a round form and is placed in a double ring with inscriptions. At the top is the Greek phrase “APO TO 1888”, indicating the year the company was founded. And at the bottom are the name and surname of the man who founded it: “S. Metaxa.”

Font and Colors of the Emblem

Metaxa Emblem

The typography of the word mark Metaxa is ambiguous. On the one hand, the slogan is written in a bold serif typeface, similar to Goudy Handtooled FS Regular by FontSite Inc. or Nyte Book by DSType. On the other hand, the brand name is also in Antiqua, but it features thicker lines and shorter serifs. Most likely, it’s just a set of individual glyphs. As for the round emblem, the designers used two fonts for its inscription: bold with serifs and thin handwritten one.

In the main logo, black is combined with olive-yellow, which surrounds the letters in the word “METAXA.” White serves as the background. At the same time, all the logo outlines are dark blue, and the gaps are white.