Metso Outotec Logo PNG
Equipment for extracting and processing raw materials is used in quarries, mines, and processing plants, where machinery operates under heavy loads. Crushers, mills, and processing systems prepare materials for the metallurgical and other industries. The Metso Outotec logo represents a company that develops and supplies equipment and technological solutions for the mining and processing industries.
Metso’s history began in 1886, when engineer Bruno Nordberg founded the Nordberg Manufacturing Co. in Milwaukee. The company produced engines, pumps, and compressors. In the 1970s, New Zealand engineers Bryan Bartley and Jim MacDonald invented the Barmac VSI crusher. This invention led to the creation of the Swedish company Svedala in 1988.
On July 1, 1999, Finnish companies Valmet and Rauma merged to form Metso. In April 2001, Nordberg was renamed Metso Minerals. In September of the same year, it merged with Svedala Industri AB. By 2012, the division had been reorganized into Metso Mining and Construction.
Outotec originated in the late 1940s as part of the company Outokumpu. In June 2006, it became an independent organization and was listed on the Helsinki Stock Exchange. On July 4, 2019, Metso and Outotec signed a merger agreement. On June 30, 2020, a new company, Metso Outotec, was registered. On July 1, 2020, Metso Outotec and the newly separated company Neles began operations.
In 2021, Metso Outotec signed major contracts, including supply agreements with Norilsk Nickel. In February 2022, the company stopped accepting orders from Russia. The losses amounted to an order portfolio worth € 380 million. In May 2023, the company abandoned its dual-name strategy and introduced new digital solutions under the Metrics brand.
In January 2024, the company invested 8 million euros to build a pilot Outotec DRI furnace in Pori, Finland. In the second quarter of 2024, the company recorded a loss of 13 million euros.
The company continues to develop digital technologies and implement solutions for industrial decarbonization. It remains a leading global manufacturer of mining and metallurgical equipment.
Meaning and History
What is Metso Outotec?
A Finnish industrial corporation based in Espoo, created following the merger of Metso Minerals and Outotec. Annual revenue exceeds 4.5 billion euros, and the company employs about 15,000 people in more than 50 countries. It produces crushing plants, mills, separation and flotation equipment, filters, conveyors, and furnaces for producing copper, nickel, zinc, and gold, as well as mobile quarry systems. Its clients include leading mining and metallurgical companies worldwide.
2020 – 2023
Metso Outotec was created by merging two industrial companies. The Metso name came from the Finnish corporations Valmet and Rauma, while Outotec came from Outokumpu’s technology business. The combined name preserved both historical lines. The 2020 logo united them through matching lettering and a pair of dots called “partnership bolts.”
The Metso corporation began in July 1999, when Valmet and Rauma merged under the temporary name Valmet-Rauma Corporation. The company adopted the name Metso in August. Valmet manufactured equipment for the pulp and paper industry, while Rauma worked in fiber processing, rock crushing, and flow control. Through Rauma, the corporation’s history was connected with Nordberg Manufacturing, founded by Bruno Nordberg in Milwaukee.
The Metso name resulted from an employee competition. The Finnish word metso means “capercaillie.” In the logo, it appeared in black lowercase sans-serif letters. An orange figure made of several rounded petals appeared beside it. The wordmark and colored emblem represented Metso until the merger with Outotec.
The future Outotec grew from Outokumpu’s technology division. After the business separated and listed on the Helsinki Stock Exchange in October 2006, the company prepared to change its name to distinguish itself from its former parent group. Outokumpu Technology became Outotec on April 24, 2007. The name drew on an abbreviation already in use that linked Outokumpu to its technological specialization. The company brought together international divisions that had previously operated under different names under the shared name.
The Finnish agency Konsepti Advertising built Outotec’s identity around a wordmark. The designers were asked to create original contemporary lettering that reflected the company’s industrial history. The name received a warm orange color. The rounded sans-serif letters had uniform stroke widths and tight spacing. The logo debuted on April 24, 2007, alongside an updated corporate identity and a transition to Outotec addresses. The promise “More out of ore” played on the similar sounds of “out” and “ore” and linked the company’s work to extracting greater value from mineral resources.
Metso announced the planned merger with Outotec on July 4, 2019. Metso separated its flow control business as Neles and kept it outside the transaction. The merger was completed on June 30, 2020, and Metso Outotec began operations on July 1. The company focused on equipment, technology, and services for aggregate production, mineral processing, metallurgy, and material recycling.
Dragon Rouge’s London office developed the shared logo and gave both names equal prominence. Metso and Outotec appeared in one horizontal line using the same black sans-serif lettering. The initial “M” and “O” were uppercase, while the remaining letters were lowercase. The wordmark combined moderate proportions, large rounded “o” letters, and open “e” forms. Both names received the same custom letter design.
The designers placed two vertically aligned dots between the words. The agency called them “partnership bolts” and compared them with industrial fasteners. They separated the names while representing their connection. The equal size of the words conveyed the equal standing of the two industrial traditions. The orange Metso emblem and orange Outotec wordmark were replaced with a black composition on a white background.
The black-and-white combination represented the company’s full range of equipment, technology, and services. The monochrome logo suited application to machinery and use in documents and digital formats. Orange remained part of the secondary identity as a color connection with both predecessor companies.
In April 2021, Metso Outotec introduced a unified identity for its industrial product line, replacing the systems inherited from the two companies. The machines received light gray bases, dark gray sections, black logos, and orange accents. Model names appeared on an orange band. Implementation began with new products released in 2021 and proceeded in stages. Metso retained the existing identities for McCloskey, Shaorui, and Jonsson.
2023 – today
Metso Outotec returned to the Metso name in 2023. The integration of the two organizations was complete, and the combined name was replaced with a shared brand. Company leader Pekka Vauramo explained the change by citing the Metso name’s brevity, its familiarity among partners, and the role of a single shared brand in the service business.
The board of directors proposed the name change on February 17, 2023. Shareholders approved it at the annual meeting on May 3, and the new corporate name took effect on May 4. The company retained the Outotec name for several technologies and products that had already established a strong industry reputation. The Metso brand became the name used for the company as a whole.
The logo was shortened within the system developed by Dragon Rouge. The horizontal wordmark removed Outotec and the two dots separating the names. The black word “Metso” retained the previous letterforms and proportions and became the company’s complete logo.
The name begins with an uppercase “M,” followed by the lowercase letters “e,” “t,” “s,” and “o.” The sans-serif lettering uses uniform-width strokes. The vertical stems of the “M” are connected by diagonals that form a V-shaped center. The angular uppercase letter is combined with the rounded forms of the lowercase letters. The entire composition consists of the black wordmark.
The rest of the identity remained the same. Black, white, light gray, dark gray, and orange continued to be used across the industrial product line. The updated name appeared on equipment while preserving the previous color combinations.
