MG is a British automotive brand founded in 1924 by industrial designer Cecil Kimber. It is also the name of MG Car Company Limited, the organization that glorified this trademark. Under such a sign, she once produced sports cars – two-seater rally cars. In addition, the branded assortment was represented by coupes and sedans with midsize engines. The equipment manufacturer ceased to exist in 1972, and the brand was revived and relaunched by the Chinese in 2007. SAIC Motor Corporation Limited now owns it.
Meaning and History
The brand has passed a very difficult path, moving from one form of ownership to another. The start of car production took place when the Morris Garages promotion center was operating in Oxford. It was involved in the sales and service of transport equipment and was owned by William Morris, an engine manufacturer. Cecil Kimber has redesigned classic Morris Oxfords cars and added an MG Super Sports nameplate to the front.
And in the summer of 1930, a separate company, MG Car Company Limited, was registered. Until 1935, it was the personal property of Morris until he sold it to his own holding company, Morris Motors Limited. This was followed by years of transformations with a change of owners. So, in 1952, the Nuffield Organization and Austin merged to form BMC (British Motor Corporation). Subsequently, the new structure was renamed MG Division BMC. It happened in 1967.
After a short time, she laid the foundation for the BLMC (British Leyland Motor Corporation) group. Then the MG car brand was used by its successors, including the Rover Group, British Leyland, and the MG Rover Group, which emerged in 2005. However, after selling the parent company’s assets, it changed ownership and passed to the Nanjing Automobile Group. In 2007, it was taken over by the Chinese organization SAIC. At the same time, the production of cars under the MG brand was resumed.
In the UK, the first model came out in the summer of 2011. In 2019, the brand became even more active in Europe, presenting a series of high-tech and modern cars with hybrid and electric motors. In May 2021, the Marvel R, MG EHS, and MG ZS EV SUVs appeared, and in the fall, the manufacturer will launch a station wagon – the MG5 electric car. Also, the release of the Cyberster sports roadster is not excluded. As before, all models will have a branded octagonal badge with the abbreviation “MG.”
1924 – 1927
The debut logo was circular and looked like a classic rondel: a prominent centerpiece, a wide band around the hem, and a bezel. In the middle was a miniature shield surrounded by the words “Morris Oxfords” on a purple background. The inscription was capitalized and elongated. Two thin lines followed, followed by a strip of double text. Above were the designations “The M.G.,” and below – the phrase “Super Sports.” They were separated from the right and left by miniature rings.
1927 – 1952
This period belongs to the legendary icon – octahedron, which will become a corporate identity and prevail in the automotive brand’s identity. The designers completely transformed the logo by removing all unnecessary elements and placing the geometrically stylized abbreviation “MG” in the center. The parts close to the middle have been enlarged, and those around the edges have been reduced. This made the icon dynamic and emphasized the technical focus of the brand. Due to the shadows, the sign was three-dimensional. There was a small glare between the letters as if from an external light source.
1952 – 1962
The logo received a simple form and laconic design, retaining the same elements. The color also disappeared: instead of beige, light, and dark shades, a combination of black and white appeared.
1962 – 1990
In 1962, the developers supplemented the emblem with a shield resembling an inverted bell. A corporate octahedron with a red background was placed in the center. They painted the frame and letters in silver, made the shield fill black, and the edging lines black and white.
1990 – 2011
At the end of the last century and the beginning of the current one, the sign of visual identity was renewed for the car brand. But it was not drastically changed: the designers returned the logo that existed in 1927-1952. The adjustments were minor. So, instead of a smooth background, a ribbed one, made up of identical longitudinal stripes, appeared, and the color of Marsala replaced dark beige. The letters and edging on the emblem remain the same – as in the 1962-1990 version. The only difference was the gray stripe that outlined all the elements.
2010 – 2021
The designers turned the logo into a technical label: it echoed very closely with the metalized print. To do this, they used visual tools related to color transitions, highlights, the play of light and shadow. As a result, a sign was presented that consisted exclusively of shades of gray – from shiny zinc to pastel graphite.
2021 – present
One of the earliest versions of the logo from 1952-1962 is used as a new identity. The difference between them is the thinner lines from which the letters “MG” and the octahedron are formed. Symbols, as before, are curly, with different heights of legs: long – in the center, short – closer to the edge.
Font and Colors of the Emblem
Frequent logo updates are associated with a change in brand owners. However, he remained faithful to the personal identity he received at the dawn of its creation. A couple of recent adjustments are related to the transition of the automaker to the Chinese market. The octagonal shape is preserved again, as is the geometric style of the inscription in its center. Moreover, SAIC (it has owned MG since 2006) decided to improve the characteristics of the emblem and return it to a simple design. This was required to create a younger “face” of the brand – without the bloom of shadows, glare, three-dimensionality, and other special effects that add volume. The name of the trend is “flat design,” and it continues to spread actively today.
As a result, another inscription appeared: uniform in color, with thin lines and large letters. According to management, the sophisticated logo enhances the brand’s image as it releases new models. The result is a clean and dynamic logo, approved in April 2021. Its design is still based on the original octahedron and the initials MG, which, incidentally, stands for “Morris Garages.”
For the only inscription in the emblem, the developers used hand-drawn letters. There are no analogs to them because they are individual designs corresponding to an octahedral figure.
The corporate logo palette is restrained. Previously, it contained beige, olive, two shades of red, gray, chrome, silver, graphite. Now the color spectrum is limited to black and white.