The Miele logo has become a symbol of quality and reliability in household appliances. Starting with equipment for the dairy industry, the company quickly expanded its range, offering vacuum cleaners and other devices that combined functionality with unparalleled durability, establishing a strong reputation.
Miele: Brand overview
Miele was founded in 1899 by Carl Miele and Reinhard Zinkann in Herzebrock, Germany. The company originally manufactured cream separators, butter churns, and washing machines, sold under the Meteor brand name. Over the years, Miele developed new product categories: in 1926, it introduced milking machines, and a year later, it launched its first vacuum cleaner, the Melior.
Over time, Miele expanded its catalog to include a variety of household and commercial appliances, from washing machines and dishwashers to refrigerators and ovens. Since its founding, the company has remained family-owned, largely divided between the Miele and Zinkann clans, who own 51% and 49% of the shares, respectively.
Known for its commitment to quality and innovation, Miele has built a reputation for durable and technologically advanced products, often centered on industrial-grade specifications. Miele has become a globally recognized brand, distributing its products in many countries worldwide. The company is headquartered in Gütersloh, Germany, with revenues of €5.4 billion in 2022.
Meaning and History
1899 – 1949
1949 – 2007
1949 – 2018
2018 – today
The Miele logo conveys rigor and solidity, aligning with the reputation of the German manufacturer known for reliable appliances. Set against a burgundy background, the brand name is prominently displayed in a bold, heavy font. The design evokes a sense of stability and confidence in the quality of the products.
The letters are wide, with clear proportions and short, neat serifs that add to their stability. All the characters appear monolithic while maintaining an elegant appearance. Serifs are present on all letters except the “e,” which stands out in the overall composition. The “e” has a more open look, emphasizing the modernity of the design.
The “i” is particularly noteworthy. Instead of the usual round dot, a small rectangular shape tilted slightly diagonally is used. This element adds a sense of dynamism to the logo, making it unique. It’s a subtle but significant detail that enlivens the otherwise strict design and highlights the company’s focus on innovation.
The background is rendered in a rich burgundy color, symbolizing luxury, durability, and confidence—values central to the brand. The white letters against this backdrop contrast sharply, ensuring the text is legible and visually striking.
The name communicates the company’s core message: reliability and the highest standards. Its German origin underscores precision and quality, hallmarks of this globally recognized brand.
The Miele emblem exemplifies a classic approach to design, where every detail is meticulously crafted. The burgundy rectangle, bold lettering, and subtle accents create an image that reflects stability, professionalism, and dedication to tradition.