Milwaukee Logo PNG
The Milwaukee logo is energized because it represents a manufacturer of power tools. Such a brutal, bold, and aggressive style would suit a guitar brand, but the designers decided otherwise. They played interestingly with the company’s products and created a creative symbol filled with hidden fury.
Milwaukee: Brand overview
| Founded: | 1924 |
| Founder: | Albert F Siebert |
| Headquarters: | Brookfield, Wisconsin, U.S. |
| Website: | milwaukeetool.com |
Milwaukee is one of the best American tool manufacturers. The range includes various products with an electric drive and handicrafts (including cutters, pliers, knives, etc.). The company’s headquarters is in Wisconsin (United States of America), with more than 1000 employees. The brand is known for its unique high-tech developments, which are not inferior in quality to the products of the famous giants Stanley Black & Decker and Bosch.
Today’s Milwaukee is the result of the efforts of several generations of leaders. It has come an incredible way from a company formed based on a bankrupt business to a major tool manufacturer with a worldwide reputation. The main feature of the brand is that it has produced exceptionally high-quality products from the very moment of creation. This has been one of the key strategic principles that Milwaukee has consistently followed.
Meaning and History
The brand’s corporate identity is based on an energetic and powerful logo, distinguished by many sharp elements. An additional bright accent is made as a lightning bolt, which underlines the main inscription. It is the main symbol of the manufacturer and the electrical parts used to manufacture the main part of the product. The name design is a great continuation of the chosen style. It reflects dynamism, strength, and energy.
The visual concept reflects the stability of the chosen strategy. The company has not changed its logo since its inception, but despite this, it does not look outdated. The picture fully conveys the message’s essence and makes the brand’s products recognizable. This effect is achieved due to the expressive design of the inscription and the addition of a bright lightning icon. The graphic element, in this case, symbolizes energy and progressiveness. A beautiful bright color complements the conceptual line.
What is Milwaukee?
Milwaukee is one of the largest tool companies in the world. It is currently a subsidiary of Techtronic Industries. It operates in the city of Brookfield (Wisconsin, USA) and supplies products to domestic and foreign markets. The company offers customers high-quality power tools (mains and batteries) and varieties of hand tools (screwdrivers, hand saws, pliers, knives, cutters, etc.).
The basis of the visual identity was formed when Milwaukee was created in 1924. The company was formed thanks to Albert F. Siebert. The entrepreneur used his business and the remaining assets that were left after the fire in the company of his business partner. The new firm received an incredibly energetic logo that perfectly reflected its scope and values. Its main feature is a special font decorated with sharp geometric lines.
Sloping down, it demonstrates progress, innovative technologies, and active development. It emphasizes the concept of a stylized lightning icon under the main element. It has several meanings at once, conveying the key features of a well-known manufacturer. In the context of the Milwaukee concept, lightning means movement, strength, and power. These characteristics can be applied to the company’s products and the whole.
Another important characteristic is the lack of frames. The logo elements are set against a plain, neutral background without outlines or shapes. This feature means limitless possibilities and continuous improvement. Milwaukee never rests on its laurels and is always looking for ways to improve the quality of its products.
In addition to the chosen design, the designers have chosen an appropriate contrasting color scheme that fully reveals the brand’s main message. The brand comes in two contrasting colors. Together, they symbolize the versatility of the manufacturer—progressiveness, courage, professionalism, and strength. In addition, a harmonious scale is associated with a readiness for growth and movement.
Font and Colors
The filling of the Milwaukee corporate logo is incredibly recognizable. A powerful, sharp geometric inscription, an expressive graphic element, and a rich color scheme facilitate this. To design the inscription as a company name, the designers chose a specially stylized font created based on Millie Bold. One can single out clear, sharp corners, bold lines, and narrowed bends among its features.
The chosen option complements the graphic element and demonstrates power, professionalism, and vitality. These characteristics perfectly describe the activities of one of the largest American companies. The brand has long declared itself a reliable manufacturer whose products are distinguished by incredibly high-quality indicators.
This is also reflected in the memorable color palette used to design the lettering. The text and stylized lightning bolt are rich red, showcasing energy, passion, and strength. The designers also used neutral white for the background to emphasize this bright hue. It is used as a balancing piece, connecting all the elements.
In addition, the white color carries an additional message from a well-known tool manufacturer: honesty and integrity. The company guarantees this attitude not only to its customers but also to business partners. In general, the combination of fiery red and white colors looks very expressive, making the company’s corporate identity especially noticeable among the emblems of competitors.
