The Miro logo represents creativity, collaboration, and the freedom of ideas that form the platform’s foundation. The project began as a digital whiteboard for teamwork, offering users simplicity and flexibility in visualizing processes. Over time, the platform has evolved into a versatile space for tackling creative and business challenges, inspiring teams worldwide to achieve new milestones.
Miro: Brand overview
In 2011, the venture that would later be known as Miro came into existence under the name RealtimeBoard. Andrey Khusid and Oleg Shardin founded it as a digital whiteboard application in Russia. A significant turning point occurred in 2018 when the company successfully garnered $25 million in Series A financing. The following year saw a change in identity as the enterprise rebranded itself as Miro.
By the time 2020 rolled around, Miro had swelled its workforce to 300 people and secured another round of investment, bagging $50 million in Series B funding. This capital infusion elevated the company’s worth to an estimated $500 million. An even more momentous occasion came in 2022 when Miro attained an astonishing $17.5 billion valuation, bolstered by a robust $400 million Series C fundraising effort. This placed Miro among the most highly valued private software-as-a-service entities.
Nowadays, Miro has dual headquarters in San Francisco and Amsterdam and boasts a global employee roster exceeding 1,500. With a customer base surpassing 50 million users, the platform is a favored choice for nearly all Fortune 100 companies. What began as a simple digital whiteboard has evolved into a dominant platform specializing in visual cooperation and work optimization, particularly for dispersed teams. The seismic shift toward remote and hybrid working arrangements, especially triggered by the pandemic, has been a key driver in Miro’s accelerated expansion.
Meaning and History
2011 – 2012
The logo of the first version is executed in a contrast of two striking colors — deep black and white- creating a sense of formality, relevance, and technological focus. The main part of the text — “Realtime Board” — is displayed in a typeface with smooth lines and clean execution, placed against a dark background that creates a sharp visual contrast. This contributes to the brand being perceived as reliable and aligned with a modern approach to technology.
The word “beta” stands out in a bright blue shade. Its placement next to the brand name visually signals a state of ongoing updates, a search for new solutions, and the company’s readiness to adapt to change.
Minimalism and simplicity in the logo’s graphic design draw attention to the key concepts underlying the brand: collaboration, speed of information exchange, and technological innovation.
2012 – 2015
The design of the second logo is rendered in warm orange tones, reminiscent of sunlight and the energy of creativity. The white “Realtime Board” inscription, depicted freely and lively, creates a sense of closeness, accessibility, and the brand’s openness to users. The handwritten style contrasts with the formal standards of digital interfaces, emphasizing the brand’s focus on open idea exchange and communication.
The smooth lines and slight casualness of the typeface evoke associations with the process of creative exploration, ideas, and collaborative projects without rigid boundaries or constraints. The visual design of the logo aligns with the brand’s core idea — creating an environment where communication and joint creativity occur easily and naturally. The bright, warm color combined with the informal style highlights the company’s openness and accessibility, emphasizing vibrant interaction, inspiration, and the productivity of collective work.
2015 – 2018
2018 – 2019
2019 – 2023
2023 – today
The updated 2023 logo of the Miro platform conveys an atmosphere of creativity and team inspiration, combining clarity of lines and vivid color. The visual focus of the composition is the letter “M,” formed by three black arrows pointing upward at an angle. This design symbolizes ambition, rapid growth, and team unity, supporting Miro’s core concept as a space for collaboration and idea sharing.
The logo’s foundation is a square with softly rounded corners, rendered bright yellow. The vibrant background resembles a digital sticky note or memo, creating an association with a workspace where ideas are generated and projects are carried out. The shade communicates a positive attitude and energy, typical of the platform’s users.
Miro is set in lowercase letters, smooth and slightly rounded, ensuring ease of perception and readability. The sans-serif typeface appears modern, combining practicality and friendliness. The softness of the letterforms works in harmony with the dynamic style of the symbol, reinforcing the image of a user-friendly and accessible collaboration tool.
The contrast of black and yellow enhances the brand’s expressiveness and recognizability, conveying a balance between creative freedom and reliability. The arrows point upward and forward, visually supporting the platform’s idea — helping teams achieve new results through collaboration and creative exchange. The logo is cohesive and recognizable both on digital screens and in print, effectively reflecting the capabilities of Miro’s digital environment.