MLG Logo

Major League Gaming (MLG) LogoMLG Logo PNG

MLG: Brand overview

Founded: 2002
Founder: Activision Blizzard
Headquarters:
New York City, New York, U.S.
Website: mlg.com
Logo downloads:

MLG (full name Major League Gaming) is one of the largest American organizations working in the field of eSports. It has the official status of a professional platform, which allows organizing world tournaments in legendary games on an ongoing basis. Among them is World of WarCraft, Halo 3, Dota 2, Call of Duty: Ghosts, etc. Every year, the organization also holds a special season, which includes competitions in different cities of the country and a decisive tournament.

MLG is one of the few organizations in the US that quickly achieved the status of the first gaming league. This goal was achieved due to the professionalism of the employees and the competent construction of all processes on the platform. Throughout the entire period of its existence, the organization has constantly worked on the quality of service and gradually expanded the opportunities for players. This made it possible to create an incredibly convenient platform where users worldwide can compete freely.

Meaning and History

MLG Logo History

What is MLG?

MLG is a specialized organization of American origin that provides the opportunity to participate in eSports tournaments. It has a platform on which online competitions in cult games are organized. Among them are Call of Duty: Ghosts, Halo 3, Counter-Strike: Global Offensive, etc. Each year, the organization also holds a large-scale MLG Pro Circuit tournament, which includes several stages.

The corporate identity of Major League Gaming was developed in the best traditions of minimalism. It is based on a confident, beautiful logo consisting of only three letters indicating the organization’s name. They all look quite expressive, and the letter G stands out from the general background. Its lower ponytail is presented as a stylized arrow pointing upwards. This is a direct association with victory and the prospects that smart tournament players get.

Each new success of the company was symbolically reflected in the visual component. The current MLG logo is the most polished and stylish version of any of them. But, the previous emblems also deserve attention because they are a reflection of philosophy in different periods. The changes in each of them symbolize certain changes within MLG.

2002 – 2013

Major League Gaming Logo 2002

The earliest version of the corporate badge was created during the period when the organization first appeared on the market. The event took place in 2002. Mike Sepso and Sundance DiGiovanni set out to create a unique platform that allowed them to compete in esports tournaments. Users liked the idea very much, and soon the platform started working at full capacity and received a stylish, expressive logo. The emblem was completely stylized under the scope of MLG.

It was a rectangular frame with chamfered corners, inside of which there was an image of a gamepad and the company’s name. The gamepad is a direct symbol of the gaming tournaments that the platform offers, and the smooth direct inscription emphasizes its name. The specified filling perfectly emphasizes the color scheme, which consists of white, red, and blue. Neutral white shows the honesty of the platform, red symbolizes energy and passion, and blue is the color of reliability.

2013 – 2017

Major League Gaming Logo 2013

In 2013, the organization was already in full force at the international level and attracted more and more users. Realizing the great success in the field of eSports, the organization decided to update the current logo. The updated picture still consisted of an inscription and a picture of the gamepad but in a new interpretation. The designers changed the font and letter size, removed the frame, and made the graphic icon more compact.

The MLG inscription has become more massive and large. The cuts and corners straightened a bit, and the letter G took on its original shape. The color has also changed – instead of neutral white, classic black was used to decorate the words. The addition of this color to the palette demonstrated the emergence of authority and solid status. These are the changes that have taken place in practice. MLG has become quite a prestigious organization on a global level.

2017 – today

Major League Gaming Logo

In 2017, the company updated its emblem again. After this rebranding, the icon acquired a modern look, which is still used today. The new picture is significantly different from its predecessor. This is because MLG wanted to emphasize professionalism, reliability, and integrity. As a result, the company received a strict minimalist logo.

It contained only the name of the company and no extra details. In this version, there is no longer a gamepad icon, but there is a stylized letter G, the tail of which resembles an arrow. Designers positioned it so that it points upwards, thus symbolizing growth, victory in the tournament, and solid achievements. Generally, the typeface is characterized by fairly flat, rounded sans-serif lines.

They favorably emphasize flexibility in decision-making and the reliability of the organization. The lower inscription, indicating the full name, is designed in a simple, uncomplicated font with fairly large spaces. Strict monochrome colors complement the visual concept, symbolizing the high quality of service and professionalism.

Font and Colors

MLG Symbol

Currently, the company uses a strict laconic logo, which lacks decorative elements and frames. The main part is a large clear inscription indicating the name itself in an abbreviated version. Complements its full name, made in smaller letters. Their format is similar to a simple sans-serif typeface.

It is expressive and well-readable. A more original font was used for the title block. It is distinguished by rounded and, in some places, arcuate lines. They look very modern, which has a positive effect on the overall visual concept. Small spaces delineate the letters.

The progressive font is balanced by classic black and white coloring. The dark shade, in this case, demonstrates the prestige, authority, and solid status of the platform, which has managed to win the trust of players around the world. White is a symbol of honesty and openness. These two features are also components of the philosophy of the organization.

MLG color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C