Mojang Logo PNG
The creator of the famous game Minecraft is creative not only in his projects but also in his visual identity. That’s why the Mojang logo reflects his creative inspiration. Its casual style reminds people that the studio is part of the entertainment industry.
Markus Alexej Persson, known online as Notch, was born in Stockholm in 1979 and began programming at age 7 on his father’s Commodore 128. In 2003, he created Wurm Online with Rolf Jansson, an open-world multiplayer RPG that gained a small but loyal audience. In 2004, Persson joined Midasplayer, later renamed King, where he met Jakob Porser.
In 2009, while working at jAlbum, Persson spent his free time building his own games. In May 2009, he released Minecraft’s first public prototype, a rough version built around block placement. The first commercial version followed on June 13, 2009. Sales grew through forums and gaming communities: about 20,000 copies sold in the first year. By late 2010, daily sales sometimes exceeded that figure.
In 2010, Persson left jAlbum and registered Mojang AB with Porser. Carl Manneh, his former boss at jAlbum, became CEO. Minecraft reached one million registered accounts in January 2011 and ten million by mid-2011. On November 18, 2011, Minecraft 1.0.0 was released, having sold over 4 million copies before its official launch. Persson later handed the lead design to Jens Bergensten.
Mojang announced Scrolls in 2011 and faced a legal dispute with Bethesda Softworks and ZeniMax over the title’s similarity to The Elder Scrolls. The case ended in a 2012 settlement. Minecraft came to Xbox 360 in 2012, Scrolls launched in 2013, and Cobalt followed in 2014. In the open-world building market, Mojang competed with Roblox Corporation and Terraria by Re-Logic. On September 15, 2014, Microsoft announced its $2.5 billion purchase of Mojang, which was completed on November 6. Persson, Porser, and Manneh left; Jonas Mårtensson became CEO, and in May 2020, Mojang AB became Mojang Studios.
Meaning and History
On all company products, you can see a playful icon that expresses the brand’s corporate identity. It consists of an original title set within a two-level frame. A distinctive feature is a non-standard font that symbolizes creativity and vigor. These principles have guided the employees of the well-known developer Mojang for many years.
Over the years, the creative manufacturer has changed several variants of its corporate identity. Each reflected the company’s situation and strategy at the time. In addition, Mojang management always strives to follow trends. This applies to both game development and visual concepts. New logo versions have always been innovative and creative.
What is Mojang?
Mojang is one of the best Scandinavian game publishers. Founded more than 10 years ago, the company has since become a successful developer. Mojang released the cult game Minecraft, which is known worldwide. The company is managed directly from its main office in Stockholm and from its parent company, Xbox Game Studios.
2009 – 2011
Mojang officially entered the market in 2009. It was founded by a Swedish programmer and game designer and had an established visual identity back then. The logo featured a clean name and an abstract figure that highlighted its unusual field of activity.
According to company representatives, a sewing machine silhouette inspired the element’s creation. In this context, the figure emphasizes creation. A beautiful, flowing Myriad Black font complements the expressive figure. It is characterized by confident, soft lines without serifs.
As a result, the Mojang specification inscription looked minimalist yet stylish. Such a font evoked associations with trust, comfort, and friendliness. Positive emotions were also evoked by rich orange colors, which denoted vitality, joy, and energy.
2011 – 2013
2011 was a landmark year for Mojang, as the original version of the cult game Minecraft was released. This milestone paved the way for a new stage of development and an updated corporate identity. As a result of the designers’ painstaking work, an excellent, positive emblem emerged that effectively highlighted the company’s success.
The visual concept retained the previous content but in a new design. The changes affected the design, layout, and font. The new version used a strict, simple Arial Black font, demonstrating professionalism and high quality. It was used to design a simplified inscription that now consisted of one word: Mojang.
The massive, confident component was complemented by a compact figure, which has already become a traditional element of the brand logo. This time, it represented a white badge framed in red. The main element was painted in a light orange shade. This color scheme is fully justified. White symbolizes honesty, red symbolizes energy and strength, and orange symbolizes creativity and joy.
2013 – 2020
In 2013, the company’s revenue reached a record high. In the same year, Jonas Mårtensson took over as CEO. These events prompted another rebranding. This decision allowed them to create a more stylish, up-to-date version of the logo. The badge was still based on the big company name, Mojang. The chosen font resembled Code Pro.
Its key differences were sharper lines and thinner, straighter cuts. The design conveyed confidence, strength, and flexibility. The strict black color scheme also emphasized these features. It is associated with reliability and high quality. In addition to the inscription, the new logo also featured the traditional Mojang badge. It symbolizes creativity, and the contrasting white and red colors signify power, activity, and development.
2020 – today
In 2020, the company celebrated its 11th anniversary on a large scale and, to honor it, radically changed its visual identity. Instead of a simple, sophisticated typeface, the designers opted for a non-standard format that has since become a feature of the Mojang logo. It is characterized by many neat notches, with which all the letters of the name are strewn. The lines themselves are straight and soft, similar to those used in previous versions.
The author’s version is supplemented by a simple, classic font for the bottom inscription, “Studios”. The combination of unusual authors and simple, modern fonts suggests a harmony between innovation and the manufacturer’s traditional technologies. A bright touch in this concept is a beautiful frame that follows the inscription’s contours. The form is completely designed for a two-level wordmark. It narrows at the bottom and widens at the top.
Font and Colors
Mojang stands out from other video game makers. This is evident not only in its software products but also in its corporate style. The manufacturer’s logo uses an unusual style with bright colors and a designer font. The wordmark’s exclusivity immediately catches the eye. Attention is drawn to the clear notches located on each letter. The lines are generally quite massive, which adds confidence to the icon.
The neat, compact word Studios complements the title block. A classic modern version of the font was used for this part of the wordmark, similar to the Gellix format. The lines are clear and thin, with straight cuts. The coloring in the presented emblem is quite expressive. For the letter design, white (a symbol of openness and reliability) and red (indicating the flow of strength and energy) were used. The manufacturer has followed this approach throughout its existence.