Mojang Logo PNG
The creator of the famous game Minecraft is creative not only with the projects he works on but also with his visual identity. That’s why the Mojang logo reflects his creative inspiration. And its casual style is a reminder that the studio is associated with the entertainment industry.
Markus Alexej Persson, known online as Notch, was born in Stockholm in 1979 and began programming at age 7 on his father’s Commodore 128. In 2003, he created Wurm Online with Rolf Jansson, an open-world multiplayer RPG that gained a small but loyal audience. In 2004, Persson joined Midasplayer, later renamed King, where he met Jakob Porser.
In 2009, while working at jAlbum, Persson spent his free time building his own games. In May 2009, he released the first public prototype of Minecraft, a rough version built around block placement. The first commercial version followed on June 13, 2009. Sales grew through forums and gaming communities: about 20,000 copies sold in the first year. In contrast, daily sales sometimes exceeded that figure by late 2010.
In 2010, Persson left jAlbum and registered Mojang AB with Porser. Carl Manneh, his former boss at jAlbum, became CEO. Minecraft reached one million registered accounts in January 2011 and ten million by mid-2011. On November 18, 2011, Minecraft 1.0.0 was released, having sold over 4 million copies before its official launch. Persson later handed the lead design to Jens Bergensten.
Mojang announced Scrolls in 2011 and faced a legal dispute with Bethesda Softworks and ZeniMax over the title’s similarity to The Elder Scrolls. The case ended in a 2012 settlement. Minecraft came to Xbox 360 in 2012, Scrolls launched in 2013, and Cobalt followed in 2014. In the open-world building market, Mojang competed with Roblox Corporation and Terraria by Re-Logic. On September 15, 2014, Microsoft announced its $2.5 billion purchase of Mojang, which was completed on November 6. Persson, Porser, and Manneh left, Jonas Mårtensson became CEO, and in May 2020, Mojang AB became Mojang Studios.
Meaning and History
On all company products, you can see a playful icon that expresses the brand’s corporate identity. It consists of an original title set within a two-level frame. A distinctive feature is a non-standard font, which symbolizes a creative approach, creativity, and vigor. It is these principles that have guided the employees of the well-known developer Mojang for many years.
Over the years, the creative manufacturer has changed several variants of its corporate identity. Each of them reflected the state of affairs and the company’s strategy in different periods. In addition, Mojang management always strives to follow trends. This applies to both the process of developing game programs and the visual concept. New versions of the logo have always been innovative and creative.
What is Mojang?
Mojang is one of the best Scandinavian game publishers. The company appeared more than 10 years ago and, over time, has become a successful developer. Mojang released the cult game Minecraft, which is known all over the world. The company’s management is carried out directly from the main office in Stockholm and from the parent company’s office, Xbox Game Studios.
2009 – 2011
Mojang officially entered the market in 2009. It was founded by a Swedish programmer and game designer, and had an established visual identity back then. The logo of that time consisted of a neat name and an extraordinary abstract figure that favorably emphasized an unusual field of activity.
According to company representatives, the silhouette of a sewing machine inspired the creation of the element. In this context, such a figure demonstrates a focus on creating something new. A beautiful, flowing font complements the expressive figure in Myriad Black. It is characterized by confident, soft lines without serifs.
As a result, the Mojang specification inscription looked quite minimalistic yet very stylish. Such a font evoked associations with trust, comfort, and friendliness. Positive emotions were also evoked by rich orange colors, which denoted vitality, joy, and energy.
2011 – 2013
2011 was a landmark year for Mojang, as the original version of the cult game Minecraft was released. A significant event became a prerequisite for a new stage in development and updating the corporate identity. As a result of the designers’ painstaking work, an excellent positive emblem emerged, which effectively highlighted the company’s success.
The visual concept included using the previous content, but in a new design. The changes affected the design, layout, and font. The new version used a strict, simple Arial Black font, demonstrating professionalism and high quality. It was used to design a simplified inscription that now consisted of one word: Mojang.
The massive confident component was complemented by a compact figure, which has already become a traditional element of the brand logo. This time, she represented a white badge framed in red. The main element was painted in a light orange shade. The use of this color scheme is fully justified. White symbolizes honesty, red symbolizes energy and strength, and orange symbolizes creativity and joy.
2013 – 2020
In 2013, the company’s revenue reached record levels for the entire period of existence. In the same year, Jonas Mårtensson took over as CEO. The events that took place prompted the idea of another rebranding. This decision made it possible to create a more stylish and up-to-date version of the logo. The badge was still based on the big company name, Mojang. The chosen font resembled the style of Code Pro.
Its characteristic differences were more accurate and thinner lines with straight cuts. The design reflected confidence, strength, and a flexible approach. The use of strict black coloring also emphasized these features. It is associated with reliability and high quality. In addition to the inscription, the new logo also featured the traditional Mojang badge. It is a symbol of creativity, and the contrasting white and red colors signify power, activity, and development.
2020 – today
In 2020, the company celebrated its 11th anniversary in a large-scale manner and, in honor of this, decided to radically change its visual identity. Instead of a simple, sophisticated typeface, the designers opted for a non-standard format, which has become a feature of the Mojang logo. It is characterized by the presence of many neat notches with which all the letters of the name are strewn. The lines themselves are straight and soft, similar to those used in previous versions.
The author’s version was supplemented with a simple classic font for the bottom inscription, “Studios”. The combination of unusual authors and simple modern fonts indicates the harmony of innovation and traditional technologies used by the manufacturer. A bright touch in this concept is a beautiful frame that fits the inscription along the contours. The form is completely undermined for a two-level word mark. It is narrowed at the bottom and widened at the top.
Font and Colors
Mojang is a company that stands out from other video game makers. This is noticeable not only in software products but also in corporate style. The manufacturer’s logo is designed in an unusual style using bright colors and a designer font. The word mark’s exclusivity immediately catches the eye. Attention is drawn to the clear notches located on each letter. The lines are generally quite massive, which adds confidence to the icon.
The neat, compact word Studios complements the title block. A classic modern version of the font was used for this part of the wordmark, similar to the Gellix format. These are clear thin lines with straight cuts. The coloring in the presented emblem is quite expressive. For the letter design, white was used (a symbol of openness and reliability), as well as red, which indicates the flow of strength and energy. It is in this vein that the manufacturer has worked throughout its entire existence.