The popular service can be easily recognized by its incredibly bright, playful Momondo logo that showcases a wide range of services. It’s iridescent coloring also emphasizes the fun and friendly atmosphere that comes with travel organized through the aggregator. In general, the visual concept perfectly conveys the principles on which the company is based and its vision of an ideal journey.
Momondo: Brand overview
Founded: | September 2006 |
Founder: | Thorvald Stigsen |
Headquarters: | Copenhagen, Denmark |
Website: | momondo.com |
Momondo is a specialized travel company with an aggregator platform. It allows users to search for air tickets, cost information, travel ideas, car rentals, and accommodation options in a specific city. The brand is headquartered in Copenhagen, Denmark, and is managed by the parent company, KAYAK. The geography is quite extensive – Momondo is available to users almost all over the world.
Meaning and History
Momondo is a real travel metasearch engine that allows you to find the perfect accommodation options and book tickets. Its multifunctionality is perfectly combined with a user-friendly interface and a bright, stylish design. During its existence, it has improved so much that today it is one of the best aggregators at the global level. Every day it is visited by thousands of users from different countries.
Many people immediately recognize it by its memorable logo, which demonstrates the versatility of the service and its focus on positive emotions. This is facilitated by a multi-colored range, consisting exclusively of bright shades, as well as the original style of the inscription. The letters are distinguished by rounded, flowing shapes that evoke associations with comfort and trust.
What is Momondo?
Momondo is a trusted online resource that specializes in travel services. It is currently owned by KAYAK, a subsidiary of the well-known Booking Holdings corporation. On the site, you can find suitable options for accommodation and flights. In addition, here you can find car rental offers and pick up an interesting idea for a trip. The resource has vast geography, so residents of different countries can get access.
Momondo was officially launched in 2006 by Danish-born Thorvald Stigsen. Users got access to a fully formed, user-friendly website, which was distinguished not only by the quality of service but also by an expressive visual identity. Designers have developed a colorful and attractive logo for the well-known brand, demonstrating openness to travel and the desire to experience all the beauties of the world.
The company still uses this emblem since the main message of Momondo has remained unchanged. Its essence was that travel gives unforgettable emotions and many positive impressions, and a convenient aggregator will always help solve key issues. The developers have collected on the site only reliable and proven accommodation options, air ticket offers, as well as ideas for the competent organization of the weekend.
The versatility of the service is reflected in the logo. This provides a combination of several bright colors at once. They are used to decorate certain parts of the inscription indicating the company’s name. The wordmark is in perfect harmony with the bright colors through the use of a stylish modern font. Rounded letters of the same size look quite dynamic, and the letter O repeated several times contributes to the recognition of the emblem.
In general, the visual concept is aimed at fully revealing the advantages of a functional metasearch engine. A bright multi-colored palette demonstrates joy, positive, new impressions, and a wide range of company services. The stylish font emphasizes these features and symbolizes Momondo’s commitment to always being on trend. The chosen format is so well chosen that it has not lost its relevance to this day.
Font and Colors
Momondo is quite progressive and tries to provide its customers with the most comfortable and high-quality service. It is these aspirations that the current emblem demonstrates. For the design of the inscription, a neat, round font is used. This style does not have serifs, so that it can be classified under the Modern font category. This group symbolizes innovation, determination, and development.
In terms of brand values, this means the desire to help the visitor organize their route without any difficulties. In addition, soft roundness demonstrates trust, coziness, and comfort. Such conditions are guaranteed to anyone who decides to find a suitable offer on the Momondo website. Colorful coloring reflects another component of the company’s philosophy. It lies in an open vision of a multifaceted world.
The designers decided to use blue, pink, and orange to convey this message. They look very harmonious in the logo and symbolize certain values. Blue – reliability and tranquility, pink – the joy of new discoveries, and orange – energy and vitality. Together they form the basis of the famous brand’s philosophy.
Momondo color codes
Medium Persian Blue | Hex color: | #0067ae |
---|---|---|
RGB: | 0 103 174 | |
CMYK: | 100 41 0 32 | |
Pantone: | PMS 3005 C |
Dark Turquoise | Hex color: | #00d4e4 |
---|---|---|
RGB: | 0 212 228 | |
CMYK: | 100 7 0 11 | |
Pantone: | PMS 7466 C |
Rich Carmine | Hex color: | #d1003b |
---|---|---|
RGB: | 209 0 59 | |
CMYK: | 0 100 72 18 | |
Pantone: | PMS 1788 C |
Persian Rose | Hex color: | #fe30ac |
---|---|---|
RGB: | 254 48 172 | |
CMYK: | 0 81 32 0 | |
Pantone: | PMS 806 C |
Selective Yellow | Hex color: | #ffba01 |
---|---|---|
RGB: | 255 186 1 | |
CMYK: | 0 27 100 0 | |
Pantone: | PMS 7549 C |
Neon Scarlet | Hex color: | #ff2f01 |
---|---|---|
RGB: | 255 47 1 | |
CMYK: | 0 82 100 0 | |
Pantone: | PMS 1655 C |