Monat Logo

Monat Logo PNG

The Monat logo promises the perfect hair structure. The use of soft and nourishing cosmetics produced by the company gives silky and manageable strands. The soft lines of the emblem show harmony and beauty.

Meaning and History

That family is a priority evidenced by the brand name, which is based on five principles: faMily, lOve, commuNity, grAtitude, culTure. It is these letters that make up the name, taken as the basis of the brand emblem. The owners thought out the concept in detail to emphasize the importance of the family both in business and in life. Therefore, the company treats its market partners and customers as close relatives.

However, the company is involved in several high-profile scandals with lawsuits. Of course, it had a negative impact on the brand’s image, which is now trying to prove otherwise and restore its reputation. But black PR is also PR, so the brand logo is becoming more and more recognizable. And since this is a young organization, it has only one visual identity mark.

The company’s identity is well thought out, as is its concept. It is built on the principles of openness, trust, and purpose. This is evidenced by the shape of the letters used in the word “Monat.” All of the characters are in upper case and made with simple, straight lines. Only the “O” is rounded.

The other characters have sharp corners at the ends of the strokes. The exception is the “T,” which looks like a neat hammer. Whereas “M,” “N,” and “A” have peaked tips. Each has a different number of sharp corners: “A” has one, “N” – two, “M” – three. For better perception of the name, the letters stand apart (with wide inter-letter spacing) but in one row, forming a well-readable inscription “MONAT.” In addition, the “A” has no middle bar, which adds to the originality of the logo.

Above the text part is a small icon. It, too, is simple and formed from a solid strip of medium thickness. The line is twisted in the form of a strand of hair, which is usually drawn on packages of coloring products to demonstrate the color of the dye. In this case, the icon is monochrome and hollow, consisting of an outline. The graphics and text form the original logo. It is used not only as a mark of identity but also as a mark of goods and on signs and in promotional materials.

Font and Colors

The inscription in the logo is in a simple serif typeface. The letters have sharp corners and flat lines. The word “MONAT” breakdown is very wide, which simplifies its visual perception. The brand palette is monochrome and consists of blue combined with a white background.

Monat color codes