Monster Jam Logo PNG
The Monster Jam logo associates the image with the world of car racing and vehicles. The emblem calls for attention and caution, and invites you to enjoy the mastery of driving.
Monster Jam grew out of the US off-road scene of the 1970s. Missouri mechanic Bob Chandler modified his 1974 Ford F-250 with progressively larger wheels until the truck stood taller than ordinary vehicles. He named it Bigfoot, and the term “monster truck” came to be associated with this new kind of machine.
In the early 1980s, monster trucks moved from mechanical curiosities to stadium entertainment, crushing rows of cars before crowds. In 1983, USHRA added monster truck shows to its program, which had previously focused on tractor pulls and drag racing. Around the same period, North Carolina mechanic Dennis Anderson built Grave Digger from scrap metal and a 1952 Ford body. TNT Motorsports promoted the truck on syndicated television, turning Bigfoot and Grave Digger into the decade’s main rivalry.
In 1991, USHRA absorbed TNT Motorsports, bringing major trucks under one structure. The first event under the Monster Jam name took place in October 1992 at the Pontiac Silverdome in Michigan. By 1995, the brand covered the full tournament series. In 1998, Bigfoot left after talks over filming rights and fees failed, while Grave Digger remained under promoter control.
SFX Entertainment bought SRO/Pace Motorsports and Monster Jam in 1998 and 1999, respectively, and later added freestyle competition. Clear Channel took over in 2000, the year of the first numbered Monster Jam World Finals in Las Vegas. Feld Entertainment acquired the series in 2008, expanding tours and trucks such as El Toro Loco and Monster Mutt. In 2019, Mattel launched Hot Wheels Monster Trucks Live, bringing Bigfoot back as a rival touring brand.
Meaning and History
Each new owner made changes to the Monster Jam logo. As a result, the emblem has undergone more than six updates.
What is Monster Jam?
Monster Jam is a monster truck competition in which the best participants are selected through qualifying stages. In the final two-day competition, 32 trucks participate, which can score a maximum of 45 points. The winner claims the world champion title for one year.
1991 – 1992
The first competition took place in 1992 at the Pontiac Silverdome arena under the auspices of the USHRA. The first logo was designed for this event. The emblem features a road with the inscription “Super trax” at the top, announcing collision races and indicating the impressive size of the participants.
1993 – 1997
The competitions began to be broadcast on television, attracting significant attention to the series. SRO/Pace acquired the rights to Monster Jam, after which the name was changed to Monster Wars. The new logo is designed as a metallic sign, symbolizing the participants’ strength and power. Lightning bolts emanate from the word Monster, highlighting the passion and speed of the races.
1998 – 2000
In 1998, SRO/Pace was acquired by SFX Entertainment, which decided to add freestyle competitions to the series. The logo and the race names changed again. The competitions were now called Motor Madness. The emblem was designed as a road sign featuring a large letter M and the names of the races at the bottom in black lettering. The large letter emphasized the size of the trucks. Above the sign, the TNN channel abbreviation was displayed, where the competition broadcasts started that year.
2001 – 2002
In 2000, Clear Channel acquired SFX Entertainment (Live Nation) and became the new owner of the races. To create the supershow for which the company was known, the Monster Jam World Finals were introduced, taking place in Las Vegas until 2018 and then moving to Orlando. The original trucks were designed for racing. The new owners also changed the name to Monster Jam, a more neutral name that reflects the show’s format rather than a dirty fight.
The logo remained similar to the previous one, a road sign with a large M, but with a different name, executed in white. This shade emphasizes competitiveness rather than confrontation.
2003 – 2008
Live Nation separated from Clear Channel. The competition expanded beyond America and started in Europe. The owners seriously focused on creating an attractive visual identity.
The emblem’s background depicts overlapping iron plates with rivets, symbolizing the truck body’s strengthening and enhanced wear resistance. The name of the competition is displayed in metallic letters over the background.
At the bottom of the composition are checkered flags used in racing, and in the center is a shield bearing the American flag, paying tribute to Monster Jam’s homeland. This shield belongs to the American HOT ROD Association (transformed cars), under whose auspices the competitions took place all these years.
2009 – 2011
In 2008, Feld Entertainment, a company specializing in traveling shows, acquired the series from Live Nation. Its subsidiary, Feld Motor Sports, began managing the sporting events.
The new owner kept the triangle and inscription from the previous logo. However, a red stripe with the name Advanced Auto Parts was added at the top of the organization that sponsored the competitions starting from 2009.
2012 – 2015
The Hot Rod Association, IHRA, which organized all the races, was sold to Palm Beach International Raceway and subsequently merged with Memphis International Raceway, transforming into IRG Sports + Entertainment. Such changes led to revisions in the emblem and in the approach to organizing competitions. For Monster Jam, they kept the previous logo and removed all additional inscriptions.
2016 – today
The logo changed its format. It has fewer metallic details. The triangle became a road sign with yellow edging, and a radiator grille was centered on it. The inscription with the name is now made with white letters, not metallic ones.
In recent years, many stylishly designed trucks have been released. Metallic rivets and details no longer play a leading role in the appearance of the race participants. The triangular warning sign indicates a dangerous section where drivers should be particularly attentive.
Font and Colors
The main colors are gray and yellow. Gray symbolizes metal, corresponding to the construction of racing cars. Yellow is associated with fun competitions and signifies readiness to start at a traffic light. The font is reminiscent of Lustra Text Black.
