Morgan Motor Company Logo PNG
The Morgan Motor Company logo is like a bird spreading its wings to fly. The emblem indicates the speed and uniqueness of the machines—their ability to rise and stand out from the competition. The sign promises pleasant moments behind the wheel.
Morgan Motor Company: Brand overview
| Founded: | 1909 |
| Founder: | H.F.S. Morgan |
| Headquarters: | Malvern, Worcestershire, United Kingdom |
| Website: | morgan-motor.com |
Morgan Motor Company is an automotive company owned by the British Investindustrial, which has been assembling exclusive cars by hand for over 100 years. The company produces only 850 cars annually, so there is a waiting list.
Henry Morgan designed the first car for himself and then created an entire empire to produce 3-wheeled cars, which have been 4-wheeled cars since 1935. The firm prospered under the direction of the founder and then his son until 2003. In the future, managers, including Morgan’s grandson, quickly succeeded each other until an outside investor acquired the company.
Meaning and History
The visual sign of the company has changed slightly over the years while remaining true to the chosen symbol. By this, he emphasizes the constancy of the Morgan Company and its commitment to a single style. The company is very reluctant to implement changes. For 40 years, MMC produced cars on three wheels. And when I decided to introduce a chassis for four wheels, I used it until 2020. The company is the only one that has been using wood for bodywork for over 100 years. Therefore, the company logo embodies tradition, reliability, and style.
What is Morgan Motor Company?
A company that assembles luxury sports roadsters in aluminum, wood, steel, and leather. The workshop has been based in Malvern since its inception. It employs only 220 people. The company’s product range includes the following models: 3 Wheeler, Plus 4, 6, and 8, Aero Supersports, and Eva GT.
1909 – 1980
The exact year of the famous winged logo is unknown. According to the Morgan project, A workshop opened in 1904, and car production began in 1910. A trademark was registered in 1912, and the first orders appeared. Most likely, the image was born after 1910.
The emblem’s center features a wheel from which wings extend, allowing it to fly. The image conveys the idea of racing. Henry Morgan considered his tricycles sporty. They were so superior to their four-wheeled rivals at the competition that the organizers forced them to start a circle later than the other participants. Therefore, the theme of speed is central to the logo.
Many companies use spread wings in their signage, but Morgan was one of the first.
1980 – 2008
In the 1980s, Morgan Motor Company’s logo, with over seventy years of experience, symbolized its resilience and commitment to its ideals. By this time, the company was well-known for its three-wheeled and handcrafted sports cars. This era saw a growing interest in classic automobiles, and the company perfectly embodied this trend.
The Morgan Motor Company logo reflects the uniqueness and rich history of the British automotive brand. It features a brand symbol that emphasizes its traditions and heritage. The two large wings on either side of the logo represent speed and freedom, perfectly aligning with the company’s lightweight and agile cars. At the center of the emblem is a circle with a cross, dividing it into two parts. This element harkens back to the company’s British roots and unites all the aspects that make up the brand’s essence: experience, tradition, and a pursuit of perfection.
The font is simple, conveying reliability and quality without unnecessary embellishments. The design elements underscore the company’s values, which have remained unchanged.
With its wings and central cross, the emblem highlighted Morgan’s dedication to tradition, even as the world changed.
2008 – 2020
After the death of founder Peter Morgan’s son in 2003, the company’s era of constancy and stability ended; non-family members began filling leadership positions. Charles Morgan, the founder’s grandson, only took over in 2010 and was quickly removed.
The new leaders wanted to make the sign more modern, so the logo was changed. The wings were straightened, and the pattern of the wheel spokes and the central cross formed the prototype of the flag of Great Britain.
All symbol elements appear aluminum and are painted with a metallic sheen. Aluminum is the company’s main material. It allows you to lighten the design and increase the speed of machines.
Below the image, the inscription Morgan Motor Company is displayed in pale gray letters. The name’s clarity is like a prediction. After two years, MMC ceased to exist, and all assets were bought out by the new company Morgan Technologies, created by the owners of MMC, to cover large financial losses.
2020 – today
In 2019, the British investment fund Investindustrial bought most of the company’s shares. Management changes and an updated visual identity were made to develop and strengthen the brand’s position.
The new owners tried to preserve the historical image of the logo as much as possible, leaving the icon in the form of a wheel, a cross, and wings. However, it has become smaller, showing the diminishing influence of the founding family, which now has only a minority stake.
Below the image in large blue capital letters is Morgan, the name of the main brand of cars. The inscription shows that the owners will save the brand and give it a new life. The second identical word is located on the ancient image in the center of the cross, but it indicates the founder’s name.
Font and Colors
The company’s main colors are dark blue and light gray. These colors embody the principles of reliability and fidelity.
- Gray – lightness of machines, manual assembly, smoothness, and ease of operation. Exclusivity, a small number of cars.
- Blue – strength, strength, the embodiment of dreams. Each machine is individual and created to order.
Lettering font Geogrotesque Sharp Extended Semi Bold. The spacing between the letters and the upper case highlights each element, conveying the exclusivity and rarity of the brand’s cars.
