The global effect that is hidden behind the simple packaging of the company’s funds is demonstrated by the Moroccanoil logo. Despite one main component in the composition, the brand’s products can work wonders and have a wide spectrum of action.
Moroccanoil: Brand overview
Founded: | 2007 |
Founder: | Carmen Tal |
Headquarters: |
New York, U.S. |
Website: | moroccanoil.com |
Meaning and History
The emergence of the trademark, and then its emblem, began with the Israeli travel Carmen Tal. Having visited the hot southern country, she noticed that the women’s hair there is incredibly strong, lush, and well-groomed. The case turned out to be argan oil, so the entrepreneur decided to focus on it. The logo is also based on its style.
The branding contains the only text: one in the form of a name, the other in the form of a letter. The Moroccanoil lettering sits on top of a single M that serves as its background. At the same time, they have a common white substrate.
What is Moroccanoil?
Moroccanoil is a line of organic shampoos founded in 2007. It is an invention of Carmen Tal, who discovered the revitalizing properties of argan oil during a trip, which became the main component of her cosmetic products. The main ingredient is produced in Morocco and is an environmentally friendly product: 100% free of preservatives, dyes, and other additives. It is obtained by cold pressing.
Font and Colors
The word “Moroccanoil” is in the chopped Sans Serif: the typeface is classically straight and smooth. The same font is used for the “M” sign. The color palette of the emblem echoes the Moroccan motives, where the argan tree comes from. Yellow represents hot sands; aquamarine represents ocean waters.
Moroccanoil color codes
Orange Peel | Hex color: | #ffa31b |
---|---|---|
RGB: | 255 163 27 | |
CMYK: | 0 36 89 0 | |
Pantone: | PMS 137 C |
Spanish Sky Blue | Hex color: | #00b1e6 |
---|---|---|
RGB: | 0 177 230 | |
CMYK: | 100 23 0 10 | |
Pantone: | PMS 312 C |