Moroccanoil Logo PNG
The global effect hidden behind the company’s simple packaging is evident in the Moroccanoil logo. Despite having one main component in the composition, the brand’s products can work wonders and have a wide spectrum of effects.
Moroccanoil grew from a chance event in the early 2000s, when Carmen Tal, a salon owner in Montreal, damaged her hair during a color treatment and later tried an oil treatment in Tel Aviv that restored texture and shine. The result pushed her to pursue the product.
The formula dates to 2003, when brothers Mike and Eric Sabag in Israel experimented with argan oil brought from Morocco. They sold it to local salons with no plans to expand globally.
Tal returned to Canada and, with her husband Ofer, secured North American distribution rights. Promotion relied on direct sampling to stylists, editors, and industry insiders, building demand through professional networks.
In 2008, after steady sales, the couple acquired the business and established Moroccanoil in its current structure. Production moved to Ma’alot-Tarshiha, Israel, while headquarters remained in New York. By 2013, the facility produced most of the output.
Moroccanoil Treatment helped define a new segment in haircare. According to Mintel, argan oil products increased from 29 launches in 2008 to 588 in 2012. Competitors such as Kérastase and L’Oréal introduced similar oils.
The product stood out through its amber glass bottle, turquoise label, and signature scent. It was positioned closer to professional salon use than mass retail.
In 2015, the brand launched its first fragrance, followed by body care in 2016. By 2018, distribution spanned 65 countries and included around 100,000 partner salons.
In 2020, Moroccanoil opened an academy in Manhattan for stylist training and expanded its presence through international partnerships, including a Eurovision sponsorship.
Meaning and History
The emergence of the trademark, and then its emblem, began with the Israeli traveler Carmen Tal. After visiting the hot southern country, she noticed that women’s hair there is incredibly strong, lush, and well-groomed. The case turned out to be argan oil, so the entrepreneur focused on it. The logo also follows that style.
The branding consists only of text: one as a name, the other as a letter. The Moroccanoil lettering sits atop a single M that serves as its background. They share a common white substrate.
What is Moroccanoil?
Moroccanoil is an organic shampoo line founded in 2Carmen Talt was inspired after discovering the revitalizing properties of argan oil during a trip, making it the ingredient in many of her cosmetic products. The main ingredient is produced in Morocco and is environmentally friendly: 100% free of preservatives, dyes, and additives. It is obtained by cold pressing.
Font and Colors
The word “Moroccanoil” is in a chopped sans serif; the typeface is classically straight and smooth. The same font is used for the “M” sign. The emblem’s color palette echoes Moroccan motifs, where the argan tree originates. Yellow represents hot sands; aquamarine represents ocean waters.