Moroccanoil is a young but already legendary brand that produces cosmetic argan oil. The founder of the brand is Carmen Tal, who has chosen the direction of hair care. This production entity is owned by a company of the same name from Israel.
Meaning and History
The emergence of the trademark, and then its emblem, began with the Israeli travel Carmen Tal. Having visited the hot southern country, she noticed that the women’s hair there is incredibly strong, lush, and well-groomed. The case turned out to be argan oil, so the entrepreneur decided to focus on it. The logo is also based on its style.
The branding contains the only text: one in the form of a name, the other in the form of a letter. The Moroccanoil lettering sits on top of a single M that serves as its background. At the same time, they have a common white substrate.
Font and Colors of the Emblem
The word “Moroccanoil” is in the chopped Sans Serif: the typeface is classically straight and smooth. The same font is used for the “M” sign. The color palette of the emblem echoes the Moroccan motives, where the argan tree comes from. Yellow represents hot sands; aquamarine represents ocean waters.