Multicar Logo

Multicar LogoMulticar Logo PNG

Multicar: Brand overview

Waltershausen, Germany
In the heart of Waltershausen, Germany, during the 1920s, Multicar emerged as a producer of motorized utility carts. Following the tumult of World War II, the company transitioned into crafting adaptable transporters, aptly named “Mehrzweck,” or “multi-purpose.” This move solidified under the umbrella of East Germany’s IFA Group.

As the Cold War unfolded, the Multicar steadily gained traction in East Germany and nations within the Eastern Bloc, emerging as a dependable utility vehicle. However, the winds of change brought about the reunification of Germany in 1990, prompting Multicar’s privatization and subsequent handover to new proprietors. A significant turn occurred in 1993 when the Hako Group acquired Multicar, known for its cleaning equipment manufacturing.

Under Hako’s aegis, Multicar experienced a renaissance, with an enriched portfolio showcasing a medley of novel variants and models. While contemporary offerings, such as the Multicar M29, draw inspiration from the brand’s timeless design, they are also interspersed with modern enhancements. With a production count surpassing 100,000 vehicles across its storied existence, Multicar stands tall as a quintessential specialty vehicle brand in Germany, symbolizing the intersection of versatility and heritage.

Meaning and History

Multicar Logo History

What is Multicar?

For nearly a hundred years, Multicar has stood as a vanguard in the niche market of specialized multi-functional transport equipment. Established in 1920 and based in Waltershausen, Germany, Multicar has demonstrated unwavering durability and dependability, consistently providing premium solutions for its clientele.

Despite its small scale, Multicar has maintained a steady presence in the aggressive vehicle industry. It is the only brand to withstand the East German IFA vehicle industry and continue manufacturing its vehicles.

Multicar color codes

SapphireHex color:#a71930
RGB:32 86 174
CMYK:82 51 0 32
Pantone:PMS 7455 C
OrangeHex color:#f46716
RGB:244 103 22
CMYK:0 58 91 4
Pantone:PMS 166 C