Barely perceptible touches that take care of delicate and sensitive skin are felt in the company logo. The Mustela logo conveys the softness and airiness of the brand’s products. Their full compliance with medical requirements.
Mustela: Brand overview
Founded: | 1950 |
Founder: | Laboratoires Expanscience |
Headquarters: |
France |
Website: | mustela.fr |
Meaning and History
Having launched a line of products for babies and their mothers, the manufacturer focused not only on recipes for environmentally friendly cosmetics but also on its image. To do this, he used the technique of visual simplicity and internal expression, for which he chose an unpretentious and, at the same time, stylish logo. The company has only one.
The visual identification mark consists of two elements: text and graphic. The first is the brand name; the second is the convex line. The word is written in neat lowercase letters that are similar to uppercase ones. The symbols are not connected – they are located at a minimum distance from each other. The letters are streamlined, except the “l”: it looks exactly like the capital “I.”
What is Mustela?
Mustela is one of the brands owned by Laboratoires Expanscience. It specializes in dermo-cosmetic products for babies to ensure the health of their delicate skin. The product line includes various types of preparations for dry, problematic, atopic, sensitive, and dry skin. Products for pregnant women are also available. The company is located in France.
The bottom element is a small stroke to underline the word. The line is small and takes up little space – just under the central part of the name. As conceived by the designers, this is a fragment of the skin’s smooth surface after exposure to care products.
Font and Colors
The emblem uses the classic lowercase typeface with an enlarged “m” that begins the word “Mustela.” It is framed as if it were a capital letter. The color of all elements is blue of the bright spectrum on a white background.
Mustela color codes
Sapphire | Hex color: | #0053b0 |
---|---|---|
RGB: | 0 83 176 100 53 0 31 | |
CMYK: | 5 100 71 22 | |
Pantone: | PMS 2935 C |