Mustela Logo

Mustela LogoMustela Logo PNG

Barely perceptible touches that take care of delicate and sensitive skin are felt in the company logo. The Mustela logo conveys the softness and airiness of the brand’s products. Their full compliance with medical requirements.

Mustela: Brand overview

Founded: 1950
Founder: Laboratoires Expanscience
Mustela is a French brand of beauty products for women and children. It offers biological products based on 635 patented technologies for the care of delicate skin. Founded about 70 years ago, the brand has now grown into an international company. It belongs to Laboratoires Expanscience, a pharmaceutical laboratory.

Meaning and History

Mustela Symbol

Having launched a line of products for babies and their mothers, the manufacturer focused not only on recipes for environmentally friendly cosmetics but also on its image. To do this, he used the technique of visual simplicity and internal expression, for which he chose an unpretentious and, at the same time, stylish logo. The company has only one.

The visual identification mark consists of two elements: text and graphic. The first is the brand name; the second is the convex line. The word is written in neat lowercase letters that are similar to uppercase ones. The symbols are not connected – they are located at a minimum distance from each other. The letters are streamlined, except the “l”: it looks exactly like the capital “I.”

What is Mustela?

Mustela is one of the brands owned by Laboratoires Expanscience. It specializes in dermo-cosmetic products for babies to ensure the health of their delicate skin. The product line includes various types of preparations for dry, problematic, atopic, sensitive, and dry skin. Products for pregnant women are also available. The company is located in France.

The bottom element is a small stroke to underline the word. The line is small and takes up little space – just under the central part of the name. As conceived by the designers, this is a fragment of the skin’s smooth surface after exposure to care products.

Font and Colors

Mustela Emblem

The emblem uses the classic lowercase typeface with an enlarged “m” that begins the word “Mustela.” It is framed as if it were a capital letter. The color of all elements is blue of the bright spectrum on a white background.

Mustela color codes

Sapphire Hex color: #0053b0
RGB: 0 83 176 100 53 0 31
CMYK: 5 100 71 22
Pantone: PMS 2935 C