Mustela Logo PNG
Barely perceptible touches that care for delicate, sensitive skin are evident in the company logo. The Mustela logo conveys the softness and airiness of the brand’s products. Their full compliance with medical requirements.
Mustela: Brand overview
Mustela began in 1950 when Paul Berthomé and pharmacist Claude Guillon developed a cleansing milk adapted to infant skin. The formula introduced pH considerations absent in standard products of the time.
Laboratoires Expanscience was founded in the same year, applying pharmaceutical standards to cosmetics. In 1957, a production site opened in Épernon, where most manufacturing remains concentrated.
International growth started in 1963 with Belgium, followed by Italy in 1965, Spain in 1971, and Portugal in 1979. That year also marked the launch of products for pregnant women, extending the brand’s lifecycle approach.
In 1982, the Mustela Foundation was created under Fondation de France to fund pediatric research. In 1989, the company entered the US market, strengthening distribution beyond Europe.
In 1994, Mustela 9 Months introduced a structured line for pre- and postnatal care. In 1999, PhysiObébé offered a no-rinse cleansing solution, recognized by JPMA for innovation.
In 2008, Stelatopia addressed atopic skin in infants, a niche with limited prior solutions. Around this period, research published in the British Journal of Dermatology examined early skin barrier development.
In 2018, Expanscience received B Corp certification and acquired Babo Botanicals, expanding its position in organic skincare. By then, Mustela operated in over 100 countries, with international sales accounting for a major share of its revenue.
The company remains family-controlled under Jean-Paul Berthomé, maintaining production independence and competing with global brands such as Johnson & Johnson and Chicco.
Meaning and History
Having launched a line of products for babies and their mothers, the manufacturer focused not only on environmentally friendly cosmetic recipes but also on its image. To do this, he used visual simplicity and internal expression, choosing an unpretentious yet stylish logo. The company has only one.
The visual identification mark consists of two elements: text and graphics. The first is the brand name; the second is the convex line. The word is written in neat lowercase letters that resemble uppercase letters. The symbols are not connected; they are at least a minimum distance apart. The letters are streamlined, except the “l”: it looks exactly like the capital “I.”
What is Mustela?
Mustela is one of the brands owned by Laboratoires Expanscience. It specializes in dermo-cosmetic products for babies to ensure the health of their delicate skin. The product line includes various types of preparations for dry, problematic, atopic, and sensitive skin. Products for pregnant women are also available. The company is located in France.
The bottom element is a small stroke to underline the word. The line is small and takes up little space just under the central part of the name. As conceived by the designers, this is a fragment of the skin’s smooth surface after exposure to care products.
Font and Colors
The emblem uses the classic lowercase typeface with an enlarged “m” that begins the word “Mustela.” It is framed as if it were a capital letter. The color of all elements is the bright blue of the spectrum, set against a white background.