Mustela is a French brand of beauty products for women and children. It offers biological products based on 635 patented technologies for the care of delicate skin. Founded about 70 years ago, the brand has now grown into an international company. It belongs to Laboratoires Expanscience, a pharmaceutical laboratory.
Meaning and History
Having launched a line of products for babies and their mothers, the manufacturer focused not only on recipes for environmentally friendly cosmetics but also on its image. To do this, he used the technique of visual simplicity and internal expression, for which he chose an unpretentious and, at the same time, stylish logo. The company has only one.
The visual identification mark consists of two elements: text and graphic. The first is the brand name; the second is the convex line. The word is written in neat lowercase letters that are similar to uppercase ones. The symbols are not connected – they are located at a minimum distance from each other. The letters are streamlined, except the “l”: it looks exactly like the capital “I.”
The bottom element is a small stroke to underline the word. The line is small and takes up little space – just under the central part of the name. As conceived by the designers, this is a fragment of the skin’s smooth surface after exposure to care products.
Font and Colors of the Emblem
The emblem uses the classic lowercase typeface with an enlarged “m” that begins the word “Mustela.” It is framed as if it were a capital letter. The color of all elements is blue of the bright spectrum on a white background.