My Little Pony Logo PNG
The My Little Pony logo is full of kindness and magic. The emblem points to a world of unique ponies with bright, beautiful manes and tails that possess magic and can fly. The symbol represents a toy beloved by every girl.
My Little Pony: Brand Overview
| Founded: | 1981 – present |
| Founder: | Hasbro |
| Headquarters: | United States |
| Website: | mylittlepony.hasbro.com |
Meaning and History
The Pony franchise has been popular for many years. Therefore, there are five main releases of toys and two intermediates, the release of which is associated with the appearance of new films and cartoons about Ponyland. The emblems differ from each other, as does the appearance of the main characters of each generation. However, most of the emblems use a rainbow as a symbol of dream fulfillment. And hearts to show the bond between the ponies and their owners.
What is My Little Pony?
A very popular series of toys of small multicolored ponies with bright rainbow manes and tails that can be braided and combed. The most popular heroines of the franchise are Minty, Pinkie Pie, Rarity, and Rainbow Dash. The series has not ceased to exist since 1983.
1983 – 1988
In 1983, Hasbro first released a line of toy ponies. The logo for the collection immediately became a rainbow as a symbol of:
- Bright toys, each of which received a rainbow mane, tail, and torso.
- Unicorns, in the style of which the collection is made.
- The fulfillment of the dream of having one’s own Pony.
The words “My Little Pony” are written in white letters with a blue outline on the rainbow. Interestingly, the series’ original name was “My Pretty Pony.”
It was invented and patented by young employee Bonnie D. Zacherle. Hasbro did not support her initiative. But Bonnie believed that as she wanted a pony in childhood, so many small children wanted one. And she was not mistaken. The Pony immediately became a bestseller. As soon as success came, Hasbro stopped the release of Zacherle’s Pony, changed the name to My Little Pony, and began producing a series of similar toys from 6 characters.
Most unicorns and beautiful, magical horses have white fur, so white was chosen for the inscription. The inscription also spoke of the toys’ small size and the bright dreams associated with ponies in children. Special curls at the letters “y” symbolized tails and manes.
1988 – 1992
The first ponies were actively sold until 1992. This set of toys was nicknamed G1 – the first generation. In 1988, its emblem was changed.
The new logo was significantly brighter and more diverse than the first. The rainbow gained its vibrant, rightful colors. By 1988, several cartoons dedicated to ponies had been released. The most memorable one was the TV series from 1986-1987. It fully unfolded the universe of toys. A list of Ponyland residents appeared: pegasi, sea ponies, flutter ponies, and earth ponies. Each type had its unique characteristics and color patterns. Hence, the new logo reflected a more lively and diverse world of Hasbro toys.
The name is written in large, clear letters, and the blue outline has widened. This technique expanded the world of little horses. Each toy got a name, character, and backstory, and stories that could be played out were born.
1997 – 2003
The second generation was presented under the name Friendship Garden in 1997. Their logo looks different. The rainbow coloring has remained. However, the base now doesn’t look like an arch. An elongated line in the form of a multicolored road begins in the distance and goes upwards. Long stripes show that the new horses are more slender.
The toys added more movement, with new poses and rotating heads. Hence, the analogy with the road. These miniature creatures seem to gallop along the rainbow, and the emblem captures a section of their journey.
The name runs down the center in white letters on a black background. Swirls have been added to some characters. At Y, they personified tails; at M, the mane. The dot over the i is replaced with a heart, symbolizing the toys’ owners’ special love.
2003 – 2009
In 2003, the G3 generation appeared. These were miniature models intended for the youngest audience.
The horses’ logo was revised, removing the rainbow. In the pony universe, three varieties were distinguished: pegasi, earth ponies, and unicorns. The rainbow was associated only with the latter. From 2003 to 2005, only earth ponies were produced. Therefore, the rainbow was unnecessary.
In the emblem, there are two hearts – smaller and larger. Their meanings are different:
- The big heart may personify the child, and the small one – the toy—their mutual love and attachment.
- The big heart is the Pony itself, and the small one is its distinctive mark on the upper part of the hind leg of each horse.
“My” is written in the miniature logo, and the large one is “Little Pony.” All logo components have a gradient, indicating the horses’ coloring with various iridescence. At the same time, the main shades are selected: Pinkie Pie’s pink-red, Rainbow Dash’s blue, Scootaloo’s orange, and Cheerilee and Toola-Roola’s lilac-raspberry-purple.
2009 – 2010
The ponies of this period are considered generation 3.5. They were produced until mid-2010. The appearance of 3.5 greatly differed from the main series: legs widening towards the bottom and larger, more flattened heads.
The subseries logo repeats the previous one in its outlines, but its color is pink-red. All set representatives had pink-red elements, which was the reason for the choice of colors.
2010 – 2016
The most popular incarnation, G4, appeared following the release of the series My Little Pony: Friendship is Magic. The story breathed new life into the franchise.
The logo saw the return of the rainbow, which replaced the large heart. It represents the variety of ponies in the picture. Under its arc, there’s a purple 3D inscription ‘Little’ with a pink backing.
‘Pony’ is the largest word in the emblem, rendered in bright pink. The holes in P and O are in the shape of hearts, highlighting the ponies’ cuteness and love for them.
The tail of Y is extended to P and resembles a tail. Purple and lilac colors are present in all heroines, and the cartoon’s ambiance dictated the choice of the color palette.
2016 – 2021
The full-length film My Little Pony: The Movie was released. Its logo retains the colorful rainbow, but it is quite dark. All words and the heart are rendered in white with a black outline. The letters have turquoise edges. A beautiful glowing purple outline makes the sign look 3D, like a lollipop. Light colors represent the triumph of good in the magical battle, while dark backdrops tell of the attack on Canterlot, the kingdom’s capital.
2020 – 2022
At the end of 2019, the G 4.5 series appeared. It is based on the characters of the spin-off series – My Little Pony: Pony Life.
The emblem of the sub-series has lightened. All dark colors have turned into light purple, creating a common backdrop. The changes indicate a more humorous and light style of the cartoon.
The rainbow embodies friendship. Its multicolored gradient matches the coloring of the heroines. Each member has a multifaceted personality. Therefore, colors pass through all stripes of the rainbow with vertical strokes.
The logo lost its 3D appearance, as the series was shot in an anime drawing style, and its characters seemed flat. The sign looks more childlike than the previous one, as the story’s characters seem younger.
2022 – today
In 2021, Netflix released a new pony cartoon, “A New Generation.” Its heroes are the fifth incarnation of G5 with its logo.
The emblem is a three-level white inscription. The size of its letters increases from the first to the last level, creating depth. The title is placed on a dark purple background, repeating the words’ contours.
Three levels represent the three races of ponies that have drifted apart: unicorns, pegasi, and earth ponies. The story takes place in the world of earth ponies. Therefore, the other two words seem more distant.
The dark background embodies the division, fears, and hostility between the races and the loss of magic and abilities. Its placement on a common background hints that only the unification of ponies can bring them prosperity.
Font and Colors
The logo’s main colors are white and purple. The first is kindness, pure thoughts, flight, and a fairy tale. The second stands for magic, inner strength, and courage. All rainbow colors are present in various variations of early emblems, indicating the kind, magical, bright world of ponies.
The font was specifically designed for the franchise, as individual letters, including curls and hearts, are transformed.
