My Little Pony Logo

My Little Pony LogoMy Little Pony Logo PNG

The My Little Pony logo is full of kindness and magic. The emblem points to a world of unique ponies with bright, beautiful manes and tails that possess magic and can fly. The symbol represents a toy beloved by every girl.

My Little Pony: Brand overview

Founded:1981 – present
United States
My Little Pony is a large franchise about ponies, which includes cartoons, two series, toys, and other products. American designer Bonnie D. Zacherle developed the first plastic horses. The fascination with the figurines affected small children and adults, especially after the 2010 series. There are seven generations of toy horses in total: G 1; 2; 3; 3,5; 4; 4,5; 5.

Meaning and History

My Little Pony Logo History

The Pony franchise has been popular for many years. Therefore, there are five main releases of toys and two intermediates, the release of which is associated with the appearance of new films and cartoons about Ponyland. The emblems differ from each other, as does the appearance of the main characters of each generation. However, most of the emblems use a rainbow as a symbol of dream fulfillment. And hearts to show the bond between the ponies and their owners.

What is My Little Pony?

A very popular series of toys of small multicolored ponies with bright rainbow manes and tails that can be braided and combed. The most popular heroines of the franchise are Minty, Pinkie Pie, Rarity, and Rainbow Dash. The series has not ceased to exist since 1983.

1983 – 1988

My Little Pony Logo 1983

In 1983, the toy corporation Hasbro first released a line of toy ponies. The logo for the collection immediately became a rainbow as a symbol of:

  • Bright toys, each of which received a rainbow mane, tail, and torso.
  • Unicorns, in the style of which the collection is made.
  • The fulfillment of the dream of having one’s own Pony.

On the rainbow, the words My Little Pony are written in white letters with a blue outline. Interestingly, the original name of the series was My Pretty Pony.

It was invented and patented by young employee Bonnie D. Zacherle. Hasbro did not support her initiative. But Bonnie believed that as she wanted a pony in childhood, so many small children want one. And she was not mistaken. The Pony immediately became a bestseller. As soon as success came, Hasbro stopped the release of Zacherle’s Pony, changed the name to My Little Pony, and began producing a whole series of similar toys from 6 characters.

Most unicorns and beautiful, magical horses have white fur. Therefore, white was chosen for the inscription. It also spoke of the small size of the toys and the bright dreams associated with ponies in children. Special curls at the letters “y” symbolized tails and manes.

1988 – 1992

My Little Pony Logo 1988

The first ponies were actively sold until 1992. This set of toys was nicknamed G1 – the first generation. In 1988, the emblem for it was changed.

The new logo was significantly brighter and more diverse than the first. The rainbow gained its vibrant, rightful colors. By 1988, several cartoons dedicated to ponies had been released. The most memorable one was the TV series from 1986-1987. It fully unfolded the universe of toys. A whole list of Ponyland residents appeared: pegasi, sea ponies, flutter ponies, and earth ponies. Each type had its unique characteristics and color patterns. Hence, the new logo reflected a more lively and diverse world of Hasbro toys.

The name is written in large, clear letters, and the blue outline has widened. This technique showed the expansion of the world of little horses. Each toy got a name, character, and backstory. Stories that could be played out were born.

1997 – 2003

My Little Pony Logo 1997

In 1997, the second generation was presented under the name Friendship Garden. Their logo looks different. The rainbow coloring has remained. However, the base now doesn’t look like an arch. An elongated line in the form of a multicolored road begins in the distance and goes upwards. Long stripes show that the new horses are more slender.

The toys added more movement: new poses and rotating heads. Hence the analogy with the road. These miniature creatures seem to gallop along the rainbow. And the emblem captures a section of their journey.

The name runs down the center in white letters with a black background. Swirls have been added to some characters. At Y, they personified tails; at M – the mane. The dot over the i is replaced with a heart as a symbol of the special love of the toys by their owners.

2003 – 2009

My Little Pony Logo 2003

In 2003, the G3 generation appeared. These were miniature models intended for the youngest audience.

The logo of the horses was revised, removing the rainbow from it. In the pony universe, three varieties were distinguished: pegasi, earth ponies, and unicorns. And the rainbow was associated only with the latter. And from 2003 to 2005, only earth ponies were produced. Therefore, the rainbow was unnecessary.

In the emblem, there are two hearts – smaller and larger. Their meanings are different:

  • The big heart may personify the child, and the small one – the toy. Their mutual love and attachment.
  • The big heart is the Pony itself, and the small one – is its distinctive mark, which is on the upper part of the hind leg of each horse.

In the miniature logo, “My” is written, and in the large one, “Little Pony.” All components of the logo have a gradient, which indicates the coloring of the horses with various iridescence. At the same time, the main shades are selected: Pinkie Pie’s pink-red, Rainbow Dash’s blue, Scootaloo’s orange, and Cheerilee and Toola-Roola’s lilac-raspberry-purple.

2009 – 2010

My Little Pony Logo 2009

The ponies of this period are considered generation 3.5. They were produced until mid-2010. The appearance of 3.5 greatly differed from the main series: legs widening towards the bottom and larger, more flattened heads.

The subseries logo repeats the previous one in its outlines, but its color is pink-red. All representatives of the set had pink-red elements, which served as the reason for the choice of colors.

2010 – 2016

My Little Pony Logo 2010

The most popular incarnation G4 appeared following the release of the series My Little Pony: Friendship is Magic. The story breathed new life into the franchise.

The logo saw the return of the rainbow, which replaced the large heart. It represents the variety of ponies in the picture. Under its arc, there’s a purple 3D inscription ‘Little’ with a pink backing.

‘Pony’ is the largest word in the emblem, rendered in bright pink. The holes in P and O are in the shape of hearts, highlighting the cuteness of the ponies and their love for them.

The tail of Y is extended to P and resembles a tail. Purple and lilac colors are present in all heroines and the cartoon’s ambiance, which dictated the choice of the color palette.

2016 – 2021

My Little Pony Logo 2016

The full-length film My Little Pony: The Movie was released. Its logo retains the colorful rainbow, but it is quite dark. All words and the heart are rendered in white with a black outline. The letters have turquoise edges. A beautiful glowing purple outline makes the sign as 3D as a lollipop. Light colors represent the triumph of good in the magical battle, while dark backdrops tell of the attack on Canterlot, the kingdom’s capital.

2020 – 2022

My Little Pony Logo 2020

At the end of 2019, the G 4.5 series appeared. It is based on the characters of the spin-off series – My Little Pony: Pony Life.

The emblem of the sub-series has lightened. All dark colors have turned into light purple, creating a common backdrop. The changes indicate a more humorous and light style of the cartoon.

The rainbow embodies friendship. Its multicolored gradient matches the coloring of the heroines. Each member is a multifaceted personality. Therefore, colors pass through all stripes of the rainbow with vertical strokes.

The logo lost its 3D appearance, as the series was shot in an anime drawing style, and its characters seemed flat. The sign looks like a more childlike version of the previous one, just as the story’s characters seem younger.

2022 – today

My Little Pony Logo

In 2021, the company Netflix released a new pony cartoon, “A New Generation.” Its heroes are the fifth incarnation of G5 with its logo.

The emblem is a three-level white inscription. The size of its letters increases from the first to the last level, creating depth. The title is placed on a dark purple background, which repeats the contours of the words.

Three levels represent the three races of ponies that have drifted apart: unicorns, pegasi, and earth ponies. The story takes place in the world of earth ponies. Therefore, the other two words seem more distant.

The dark background embodies the division, fears, and hostility that were between the races, the loss of magic and abilities—placing on a common background hints that only the unification of ponies can bring them prosperity.

Font and Colors

The main colors of the logo are white and purple. The first stands for kindness, pure thoughts, flight, and fairy tale. The second stands for magic, inner strength, and courage. All rainbow colors are present in various variations of early emblems, indicating the kind, magical, bright world of ponies.

The font was specifically designed for the franchise, as individual letters are transformed, including curls and hearts.

My Little Pony color codes

Russian VioletHex color:#361e58
RGB:54 30 88
CMYK:39 66 0 65
Pantone:PMS 2627 C