series for girls Logos and Brands
Animated and game series aimed at preschool and school-age girls make up the “Series for Girls” section.
Winx, My Little Pony, Barbie, Monster High, and Disney Princesses have spawned franchises in which the series logo is inseparable from the lines of dolls, clothing, and accessories. The project emblems evoke images of fairy tales, magic, friendship, and adventure, visually suggesting a story in which the heroine overcomes difficulties and finds herself. Brands in this section operate at the intersection of media and the toy industry, where the success of a series is measured not by ratings, but by sales of licensed products in stores around the world.