Nardi Logo

Nardi LogoNardi Logo PNG

Nardi: Brand overview

Founded: 1990s
Headquarters:
Italy
Website: nardioutdoor.com
Logo downloads:
Nardi is an Italian company specializing in the production and sale of garden furniture—considered one of the largest organizations in the outdoor recreation industry. The brand was founded in the 1990s and is now associated with Italian style by many homeowners. It is worth noting that the number of countries where Nardi products are available continues to grow. Already, citizens of most European countries can purchase garden furniture.

Meaning and History

Nardi Symbol

What is Nardi?

This is an Italian brand that has been considered the world leader in the production of garden furniture for more than two decades. It is behind it that the fastest profit growth is observed, as well as the maximum interest from the target audience.

The brand’s visual identity and the company’s uniqueness are also possible due to the use of a minimalistic and stylish logo. It is worth noting that it has not changed much since the company’s inception. In most cases, it consists of a verbal inscription and a slogan located below. It consists of three words, namely “Your Outdoor Living.” The slogan is made in a classic sans-serif font with all capital letters. These are heavy and powerful characters with lots of space between each letter. It is easy to read and conveys to potential buyers the message that the company has laid down. Most often, black letters on a white background are used, but there may be differences.

The main inscription is much larger in size, but at the same time, it is also based on the classic bold type. The lines in the letters are straight and thick. All letters are easy to read, and the minimum distance between them creates a feeling of unity of all elements. The width of the brand name is equivalent to three words of an additional slogan.

Despite the minimalism and conciseness, the logo looks saturated due to the presence of additional elements. And there is not even a full-fledged emblem here. After reviewing the logo, one may feel that the company’s key values are the growth of quality and interest from the target audience. In general, the logo clearly conveys the company’s past, present, and future and indicates what it wants to be for its customers.

Naturally, the lack of bright and memorable colors does not allow the logo to stand out immediately from the competition. However, at the same time, it is easy to place on any surface.

Font and Colors

Nardi Emblem

Both the brand name and the slogan use a very similar sans-serif typeface with all caps. However, it is on the main verbal inscription that the company makes a key emphasis. This is noticeable due to the height of the letters, as well as the thickness of the lines. As a result, both elements look harmonious against each other. We can definitely say that without a slogan, the logo looks empty because the company decided not to use emblems and other visual appeal elements.

If we talk about the color palette, the brand management decided not to go in cycles in bright colors and preferred the classic combination of black and white. Perhaps, gloomy shades can scare off potential buyers, but at the same time, such a choice associates Nardi as an authoritative and progressive brand that is ready to surprise.

Nardi color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C