National Broadband Network Logo

National Broadband Network LogoNational Broadband Network Logo PNG

Globality and the integration of many users into a single network is the main motive of the National Broadband Network logo. The emblem contains the idea of ​​globalization, gradual accession, and growth, grouping around a single center.

National Broadband Network: Brand overview

Founded:April 2009
Founder:Australian Government
Sydney, Australia
The state corporation NBN Co Limited is developing a national telecommunications network in Australia on behalf of the Federal Government. Her project is called the National Broadband Network. The short name of the company stands in the same way. The broadband provider provides high bandwidth. Thanks to the excellent download speed, dozens of telephone network and Internet subscribers can simultaneously use NBN services.

Meaning and History

National Broadband Network Logo History

The preconditions for creating the National Broadband Network arose back in 2006 when the infrastructure project was only pre-election promises of one of the parties. Political force Labor announced that it would replace the old telephone system with copper cable and increase the wired Internet connection speed if it wins. After winning the federal elections, politicians decided to fulfill their promise and build a network using FTTN technology.

For the implementation of the project, the NBN Co Limited corporation was created, later named NBN. This mini-rebranding is reflected in everything related to the visual identity of the company.

What is National Broadband Network?

National Broadband Network is a fiber-optic data transmission network designed to provide high-speed internet access to all residents of Australia. Its construction began in 2009. The government-owned corporation NBN, established the same year, is responsible for the project. By 2020, the telecommunications infrastructure upgrade was 90% complete. Its goal is to boost economic growth in the country and improve the quality of life for its population.

2007 – 2015

National Broadband Network Logo 2007-2015

The Australian broadband provider emerged in 2009. It was first registered under the unique nine-digit number “A.C.N. 136 533 741 Limited”, and only a few months later received the name NBN Co Limited. The name of the corporation became the basis for the wordmark. Designers used two types of sans serif typefaces for its design: bold and regular. The fact is that “NBN” and “Co” were written together, visually separated only by a different font.

Above the dark gray lettering in the upper right corner was an abstract image of the National Broadband Network: wide, multi-colored lines that looked like they were going around an invisible ball. The ball is not simple but earthly because the graphic sign was supposed to show the telecommunications infrastructure’s global nature. The designers combined two bright shades (blue and orange) to attract attention, making a gradient transition.

2015 – today

National Broadband Network Logo 2015-present

On April 26, 2015, the company was renamed: the two-part name “NBN Co” was replaced by the simple “NBN.” Thus, she had to redesign for the first time for the logo to match the new name. But the leaders decided not to limit themselves to lowercase letters and changed the font to a round sans serif without corners.

Also, the new version uses a completely different abstraction instead of multi-colored curved stripes. Now the artists have depicted the connection in the form of blue circles. The largest one is in the middle, and all the others – the small ones – form concentric rings around it. As you move away from the center, the color intensity changes – from dark blue to light blue.

National Broadband Network: Interesting Facts

The National Broadband Network (NBN) is Australia’s big project to make the internet faster and more reliable for everyone—homes and businesses. Let’s break down the key points:

  1. Started by the Government in 2009: The Australian government kicked off the NBN to improve internet speed nationwide.
  2. A Huge Project: When it began, the NBN was one of the biggest projects of its kind in the world, costing over AUD 40 billion.
  3. Different Technologies Used: The NBN combines various technologies, such as fiber optics and satellite, to provide internet, ensuring fast internet is available across Australia’s diverse areas.
  4. Satellites for Remote Areas: The project launched two satellites, Sky Muster and Sky Muster II, in 2015 and 2016 to reach the most isolated parts of the country.
  5. Owned by the Government, for Now: The NBN is run by a government corporation, NBN Co Limited, but there are plans to sell it to private investors later.
  6. Has Faced Criticism: There’s been much debate about the NBN’s cost, the time it took to build, and the mix of technology used, with some saying these factors have affected its quality and future.
  7. Benefits Beyond Just Speed: The NBN is about more than just fast internet. It’s expected to help with education, healthcare, and the economy by supporting online services and businesses.
  8. Still a Work in Progress: Though the main build was completed in 2020, reaching over 11.5 million places, there’s ongoing work to improve it.
  9. Changes in the Telecom Industry: The NBN has shaken up the telecom industry in Australia, leading to more competition among internet service providers.
  10. Plans to Keep Improving: The government and NBN Co are planning more upgrades to ensure the network meets future internet needs.

In short, the NBN is all about connecting Australia with fast and reliable internet, no matter where you live, and it’s always looking to improve and expand.

Font and Colors

National Broadband Network Emblem

The graphic symbol represents the National Broadband Network service. It can be interpreted as a cross-section of a fiber-optic wire and a connection point (large circle in the middle), from which signals radiate in all directions (concentric rings). So the NBN emblem symbolizes the national network based on FTTP, satellite, and wireless technologies.

But some criticized the new design. According to them, the Australian government spent 20 thousand dollars on the logo because it could not keep its election promises and finish creating the national telecommunications infrastructure in time. They saw this as an attempt to distract attention from the real problems of NBN.

National Broadband Network Symbol

After the rebranding, the font changed: the company name was written in bold lowercase letters with rounded sides. This text design was chosen by the designer Sven Vill-Itlüd. He also suggested using blue as a base color. There is no longer any gradient as before. But the shades still change: each next ring is lighter than the previous one.

National Broadband Network color codes

Dark CeruleanHex color:#1c3d7a
RGB:28 61 122
CMYK:77 50 0 52
Pantone:PMS 294 C
CobaltHex color:#025196
RGB:2 81 150
CMYK:99 46 0 41
Pantone:PMS 2945 C
CeruleanHex color:#0d6dae
RGB:13 109 174
CMYK:93 37 0 32
Pantone:PMS 7461 C
DenimHex color:#1780c0
RGB:63 194 204
CMYK:60 0 23 0
Pantone:PMS 7461 C
Summer SkyHex color:#1b9dd9
RGB:27 157 217
CMYK:88 28 0 15
Pantone:PMS 801 C