National Geographic Logo

National Geographic LogoNational Geographic Logo PNG

The National Geographic emblem opens the door to a bright and beautiful world of nature, behind the emblem lie journeys, thrilling adventures, and new information showing how amazing our planet is.

National Geographic: Brand overview

Founded:September 22, 1888
Founder:National Geographic Society
Washington, D.C., U.S.
National Geographic is a brand of the National Geographic Society. It encompasses several directions, including popular science TV channels. The Society was founded in 1888 by American explorers, scientists, and members of the elite. In naming it, the creators were not limited to the literal meaning of the word “geography” and had in mind various disciplines.

Meaning and History

National Geographic Logo History

The National Geographic logo was designed by the branding agency Chermayeff & Geismar. They had a specific task: to depict something neutral, suitable for all areas of the scientific association’s activities – from film production to environmental protection. Thus, the famous brand name was born, adapted to all the society’s trademarks.

What is National Geographic?

National Geographic is a TV channel and magazine belonging to the namesake society. It is dedicated to flora and fauna issues, scientific discoveries, history, culture, and nature in all its manifestations.

1997 – 2001

National Geographic Channel Logo 1997-2001

The debut logo consists of two parts: text and an icon to the left of the inscription. It looks like an elongated rectangle and resembles a standard magazine or display window. This is because the designers played with the society’s name as a “window to the world.” The yellow lines are broad. In height, they are comparable to the neighboring phrase “National Geographic Channel.” The inscriptions are arranged in three rows and done in a serif font.

2001 – 2005

National Geographic Channel Logo 2001-2005

During this period, changes affected the form of the name. The top and middle parts of National Geographic remained the same, while the bottom Channel had a dividing line and a different style of writing. As a result, it lost its serifs and became half the size.

2005 – 2016

National Geographic Channel Logo 2005-2016

The management approved a new logo with a changed sans-serif font. Designers removed the dividing line between the parts, returned the word “Channel” to its original size, and highlighted it in gray.

2016 – today

National Geographic Logo 2016-present

Since National Geographic is a digital and satellite channel, society, publisher, magazine, and series of guidebooks, the administration decided to unify the logo. In the updated version, it now suits everything simultaneously. For this, developers removed the word “Channel.”

Font and Colors

National Geographic Emblem

The logo has been updated several times, but the main elements remained in place: a large white rectangle with a yellow frame on the left and the full brand name on the right, written in a standard font. Most often, changes concerned the text design: it was black-gray, three-lined, and with a horizontal line. The current version contains the phrase “National Geographic,” broken into two lines, and the sans serif font Stone Sans SemiBold.

National Geographic Symbol

Colors include yellow (for the rectangular frame), black (for the letters), and white (for the background).

National Geographic color codes

YellowHex color:#ffd51c
RGB:255 213 28
CMYK:0 16 89 0
Pantone:PMS 116 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What Does the National Geographic Logo Mean?

The rectangle next to the name is made in the form of an honorary diploma. The yellow color in which it is executed signifies the sun – the source of light and favorable conditions for sustaining life on Earth.

Who Designed the National Geographic Logo?

The National Geographic logo was developed by one of the most famous American designers, Tom Geismar. He created it in collaboration with other employees of the branding agency Chermayeff & Geismar & Haviv.

How Much Did the National Geographic Logo Cost?

The cost of the National Geographic logo, developed by Chermayeff & Geismar & Haviv, is not disclosed.

Is National Geographic a Trademark?

Yes, National Geographic is a registered trademark, and its use is strictly limited. Third parties can use the company’s logo only in the case of an official partnership for work.