Nemiroff Logo PNG
The Nemiroff logo features bright, warming, burning alcohol. “This vodka is peppered,” says the forty-degree emblem. The raisin is the drink’s hallmark, serving as a point of recognition.
Nemiroff is a Ukrainian spirits brand that celebrates its twentieth anniversary in 2022. LVN Limited owns it; it is a joint venture between three partners. Nemiroff’s CEO is Yuri Sorochinsky.
The company is Ukraine’s largest vodka exporter and one of the leaders in global vodka production (in 2021, it will be number one, according to The Spirits Business). The company produces and bottles at facilities in three countries: Ukraine, Russia, and Belarus. Since 2021, the brand has owned its distillery, giving it control over the entire production process, from raw materials to finished products.
The holding produces more than 60 varieties of hot drinks, sold in 80 countries worldwide. The vodka’s heart is a grain alcohol, which undergoes multiple filtrations. The brand has many reputable awards for quality and taste. The most famous series are Corkscrew, Nemirovskaya, Premium, Exotic Collection, and Superpremium. The most popular of these series are:
- Delicate – filtered through natural birch and coconut charcoal.
- Honey with Pepper – chili pepper, honey, and herbs.
- Original – strong according to the old pre-revolutionary recipe.
- Lex – long-aged.
- Deluxe – deluxe alcohol and 11-stage filtration.
- Nemiroff with berry and fruit additives: cranberry, orange, pear, strawberry, pineapple, and coconut.
In 2021, a new line, The Inked Collection, appeared.
Meaning and History
Nemiroff vodka appeared in 1992 in the Ukrainian city of the same name. However, the history of hot drinks in this area dates back much earlier. The Stroganoff family started large-scale vodka production in Nemirov. Their father opened a distillery, and his daughter took over and multiplied everything he did. Under Maria Scherbatova (maiden name Stroganova), the distillery produced 5 thousand bottles a day and supplied not only her native land but also abroad. After the revolution, vodka production was interrupted for 72 years and resumed in ’92 at the old distillery, when Stepan Glus registered the trademark. He also wrote the first vodka recipes.
The company survived long battles over management and ownership rights between the Glus family and three other shareholders who joined the management team in 1997. After numerous court proceedings, the trademark was awarded to the shareholders Gribov, Finkelstein, and Kipish.
What is Nemiroff?
This Ukrainian premium vodka producer has gained worldwide recognition for its unique method of crafting strong spirits. The vodka uses a special filtration system that includes quartz sand, birch charcoal, crystal-clear artesian water from Podillya springs, and select grains. The brand is known for distinctive flavors, including the traditional Original, the fiery Honey Pepper, and the sweet LEX. Each flavor is crafted using a patented method with natural ingredients. This Ukrainian producer is one of the most recognizable alcohol brands globally, offering a wide range of traditional vodka varieties and unique infusions featuring honey, pepper, and other natural ingredients.
Old
The company logo appeared sometime after the TM was registered (it was developed in 1994, when product exports began). Its concept focuses more on men, so the logo looks strict, clear, and concise.
The visual mark is made in red. It is a Nemiroff inscription in straight, massive letters and the silhouette of a red hot pepper.
The red color suggests “hotness,” spiciness, and fire, and it points directly to the hot beverage. Red also signals leadership and creativity (Nemiroff Price uses many unusual combinations, such as strawberries and hot peppers).
The chili peppers on the logo are no accident. Since 1998, the company has produced a hot drink called “Honey with pepper” using a special recipe. This recipe brought Nemiroff world fame. A small red pod sat at the bottom of every bottle, a recognizable trademark. That is why the red pepper image became the main one on the old company logo.
New
After the shipping disputes ended, the company overhauled its entire management process. In 2016, the company was modernized to meet international quality certifications.
The logo was also completely renewed, becoming more sentimental and closer to “unisex” in line with modern European trends. The logo’s font is dainty, with elongated, serifed letters.
The brand name is written at an angle from the bottom up, conveying aspiration for growth and development. Above the word “Nemiroff” on the left is the year the first “pre-revolutionary” company was founded: 1872. With this, the modern owners sought to show that the brand inherits the region’s old secular traditions.
On the right, below the name, is the word “vodka.” This identifies the brand as the producer of the world-famous original Slavic beverage. It signals to those foreign customers who want to try “Russian” vodka.
At the top of the logo is a circle with a wing hugging the monogram letter N, with fluttering feathers. The symbol resembles a seal, representing a mark of quality. The stamp soars like a one-winged bird. It revived after 70 years of oblivion. The company has overcome many difficulties and risen to great heights, occupying leading positions globally. The image reflects Nemiroff’s unbroken spirit.
Fabulous and small, resembling the real thing, the wing also represents the flight of fancy. When creating its drinks, the brand shows creativity, constantly surprising the world.
Nemiroff continues to evolve and is on the path of dynamic change. Since 2018, vodka has sponsored the UFC, a martial arts organization, which adds to the brand’s association with brutality and its popularity among male audiences. In 2020, the bottle design for the first and oldest Original line changed. The container became lower, wider, and closer to a square shape, but with rounded “smoothed” corners, a non-standard move for a vodka brand.
Font and Colors
The main colors are red (the old logo) and black (the new one). Black symbolizes courage, rigor, and reliability. Font of the logo: PortsmouthbyOpen Window.