The Never Never brand, in partnership with the agency SICKDOGWOLFMAN, has updated its logo and packaging. The project aims to expand the presence of a popular gin in the professional bar market internationally while preserving its distinctive, easily recognizable identity.
Before the redesign, the company used a logo featuring decorative, retro-inspired typography, complemented by the Distilling Co. signature that referenced the drink’s craft origins. In the new version, the brand has adopted a more contemporary, restrained visual identity. The name is set against an abstract horizon line, which has become a key element of the identity. The symbol refers to the theme of travel and to images of South Australian landscapes that inspired the creators. Each product in the range has its own color system that conveys flavor nuances and emphasizes its connection to a specific place and context.
In addition to the visual update, the bottle was modified. The volume was increased from 500 to 750 ml, and the shape was redesigned with bar use in mind. Thoughtful weight distribution makes pouring easier, and the body shape fits comfortably in the hand. The inverted neck creates a memorable silhouette, while a small star-shaped detail at the base refers to the brand’s history.
The updated identity will help the brand strengthen its appeal on store shelves and increase interest among gin enthusiasts across different countries.