New England Aquarium Logo

New England Aquarium LogoNew England Aquarium Logo PNG

The building is decorated in an original style, and on the sign, you can see an element of corporate identity – a neat New England Aquarium logo with a themed element. It evokes direct associations with the underwater world and its inhabitants. This is evidenced by the appropriate coloring, reminiscent of the depths of the sea, as well as a minimalistic image in the form of a representative of the marine fauna. The emblem so clearly reflects the brand’s essence that it has not been changed for the entire period of the company’s existence. This fact also testifies to the stable work of the company and the value of its achievements.

New England Aquarium: Brand overview

Founded:June 20, 1969
Boston, Massachusetts, U.S.

New England Aquarium is one of the largest aquariums in England. It is located in a large spacious public building. This means that anyone can visit the aquarium, including foreign guests. For them, not only rooms with marine inhabitants are available, but also additional entertainment.

For more than 50 years, the New England Aquarium has been delighting England’s residents and foreign visitors with the opportunity to touch the mysterious underwater world. Visitors can see hundreds of fish species, large ocean creatures (whales), and incredibly cute animals living in water bodies. More than a million people come to see these amazing residents every year, which demonstrates the incredible scale of the complex.

Meaning and History

New England Aquarium Logo History

Each feature of the unique ocean reservoir is directly reflected in the visual identity. It is based on a cute logo that includes several thematic elements that convey the core values ​​and direction of the brand. The picture immediately suggests associations with the sea, the ocean, and the inhabitants who live there. The water theme is emphasized in every detail. Designers have chosen the appropriate graphic element, color scheme, and parts layout. Due to this, everything in a beautiful logo harmoniously combines with each other, and in general, the composition looks quite memorable.

The New England Aquarium is a unique community aquarium. If other similar organizations started with small premises and a limited budget, then the presented complex was initially impressed with its scale. It was founded in 1969 and already then was one of the largest ocean reservoirs in the world. But the leadership didn’t stop there. Over time, new tank displays were opened in the aquarium, and later it received full accreditation. All this time, the complex had the same logo.

What is New England Aquarium?

New England Aquarium is a large complex consisting of many tanks in which representatives of hundreds of species of fish and thousands of animals live. It is located in Boston (Massachusetts), on an area of ​​about 7 m2. Here you can see various underwater inhabitants that cannot be found in ordinary water bodies. In addition, there is a specialized department where you can watch huge whales (The New England Aquarium Whale Watch) and the fascinating Simons Theater.

New England Aquarium Symbol

The picture is a light, fresh, and stylish combination of minimalist elements. Visually, it is divided into two parts: a word mark and a decorative symbol. The first was a two-level inscription – New England Aquarium. For the design of words, a strict affirmative font was used, which demonstrated the serious intentions of the company and a responsible approach to business. Purposefulness, resilience, and readiness for development were visible in clear lines.

On the inscription, the side was another important element – a beautiful neat circle with the image of a fish. The icon is quite simple and stylish at the same time. It is decorated with thick rounded lines that draw the head, eye, and tail. The picture itself is inside the circle, on a stylish striped background. Due to this design, associations are created with a vest – an element of sailors’ clothing. Combining these elements emphasizes the brand’s essence, so the symbol as a whole is a key detail of the logo.

He seems to make it clear that there are inhabitants of the underwater world. In addition, the concept provides for the corresponding light color, complemented by the base shade. The chosen colors symbolize trust, purity, openness, and reliability. For many, the palette is associated with the water element. In the context of the presented emblem, the coloring represents the natural habitat of the animals found in the New England Aquarium.

Font and Colors

New England Aquarium Emblem

In the New England Aquarium logo, you can trace several separate lines that connect the image into one solid element, demonstrating the main advantages and direction of the company. One of these lines provides for a strict and, at the same time, stylish design of the word mark. The inscription is in capital and small letters. Their style is similar to the combination of two formats – Europa Grotesk SB Med Cond and Helvetica Bold Condensed.

These fonts do not provide serifs, and their lines are slightly narrow in some areas. These nuances make the inscription outstanding and original, which emphasizes the progressiveness of the New England Aquarium. The logo elements are designed in 3 colors that balance each other. The verbal inscription is presented in classic black, symbolizing authority and professionalism. Blue and white shades were used for the graphic symbol.

Blue symbolizes trust and comfort, while white emphasizes responsibility and integrity. These features are the key points of the well-known company’s philosophy. The management of New England Aquarium provides ideal conditions for animals and fish, is constantly improving, and cares about each visitor’s convenience. Due to this, the complex has become one of the best in its segment and offers services to visitors worldwide.

New England Aquarium color codes

Star Command BlueHex color:#007ac2
RGB:0 122 194
CMYK:100 37 0 24
Pantone:PMS 3005 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C