New Jersey Devils Logo

New Jersey Devils LogoNew Jersey Devils Logo PNG

The devilish ingenuity, strength, and resilience greatly influence the character of hockey players, and the New Jersey Devils emblem conveys the image of devilishly skilled hockey players. The team’s name also played a significant role. Hence, the athletes chose an emblem with a devil. Designers had to exert considerable creative efforts to stylize the image of Satan, for which they creatively used the letter “J.”

New Jersey Devils: Brand overview

Founded:1974
Founder:New Jersey Devils LLC
Headquarters:
Newark, New Jersey, U.S.
Website:nhl.com

It’s a rather interesting question why the National Hockey League decided to establish a team in Kansas City in 1974. Unfortunately, no one will ever answer this question, as the NHL’s motives are not that easy to understand. Despite its name, Kansas City is located in the state of Missouri on the right bank of the Missouri River. Nevertheless, the city’s western suburbs are in Kansas, whose third-largest city bears the same name – Kansas City (Kansas). In Kansas, hockey was almost unheard of, while in Missouri, all the “love for the puck” was transferred east to St. Louis, the hometown of the hockey team “St. Louis Blues.” However, in 1974, the NHL was enticed by the modern “Kemper Arena,” built to host professional basketball and hockey teams in the city. Thus, in 1974, an expansion team called “Kansas City Scouts” appeared in Kansas City.

Originally, the new team was to be called “Kansas City Mohawks.” It meant “Iroquois” – an Indian tribe that served as a prototype for James Fenimore Cooper’s fictional “Mohicans.” The Iroquois are the easternmost tribe of the Iroquois Confederation and mostly reside in New York. However, the name was chosen with a specific purpose. The first two letters (MO) are the official abbreviation for the state of Missouri, and the leg (Hawks) reminds of Jayhawkers. These Kansas partisans served in the Union Army during the Civil War. Thus, the name of the Indian tribe was supposed to symbolize the connection between the two states. Unfortunately, this idea was abandoned due to the hockey team Chicago Black Hawks (at that time, its name was spelled separately), which did not want any correspondence to its name or usurpation of the Indian theme by anyone. Lengthy discussions ended with a compromise: the Kansas City team was forced to abandon the “Iroquois” but was allowed to choose another “Indian” name. Then, the owners held a contest for the name of the new team. This time, the choice fell on scouts – in honor of the Sioux Indian, whose monument is erected in Penn Valley Park. Indians who served the federal government were indispensable scouts and trackers in the American army of the 19th century. The iconic statue of an Indian on horseback was depicted on the team’s emblem.

The Scouts’ colors were blue, red, and yellow, but this remained a secret to most city residents, as almost no one attended the team’s games.

The economic downturn in the Midwest had a significant negative impact on the “Kansas City Scouts.” Just two seasons later, the team found itself mired in debts of 1 million dollars. The club could no longer stay in Kansas City. As the “Kansas City Scouts” did not want to repeat the fate of their native Chingachgook tribe, they were transferred to Denver. In 1976, the NHL planned another expansion – in Seattle and Denver, but, assessing the economic situation, league officials did not rush the expansion. Nonetheless, in 1976, the “Scouts,” burnt out on the Great Plains, moved to the mountains of Colorado.

New Jersey Devils Symbol

In Denver, the team received a new name – Colorado Rockies. The club was named after the Rocky Mountains. The Rockies didn’t even have to change their color scheme, as blue, yellow, and red are the colors of the official flag of Colorado. Moreover, the state flag of Colorado, drawn in the shape of a mountain, became the new logo of the Colorado Rockies club.

The team’s situation in Denver did not significantly improve. Their six seasons here are notable for two things. First, the Rockies became the last NHL club to have two sets of pants. Second, the flamboyant Don Cherry was appointed head coach. Fans liked the team, and they attended the home matches (although they only made it to the Stanley Cup playoffs in the 1977-1978 season). But this did not save the Rockies from being sold and moving to New Jersey. Indeed, Denver was a provincial city at that time, and the club’s financial position was terrible. The decision was obvious.

In 1982, the “Colorado Rockies” was sold to John J. McMullen, who announced the team’s relocation to New Jersey. By that time, a new sports complex had already been built in East Rutherford, an area near New York. The club rushed there, once again changing its jersey and name. Now, the team was called “Devils.”

The team got its name not in honor of Satan but in honor of the legend of the Jersey Devil – an unknown creature that supposedly lives in the forests of the southern part of the state. The club’s owners held a contest for the team’s name. Several names were in the voting, including Coastals, Meadowlarks, Blades, Jaguars, etc., but eventually, the choice fell to Devils.

The legend of the Jersey Devil is more than 250 years old. In 1735, Mrs. Leeds, a farmer’s wife from southern New Jersey, learned that she was pregnant for the thirteenth time. She was angered by this, as she already had twelve children. In her distress, Mrs. Leeds cursed her husband and future child, screaming that the child would be a devil.

The poor woman’s wish came true: she gave birth to a disgusting monster, which immediately ate the entire family and galloped into the forest. The legend of the devil is part of the local folklore. For many years, the southern part of the state was shaken by fantastic rumors about hellish offspring lurking nearby. Settlers, gripped by panic, sat at home in the evenings; children did not go to school. Thousands of people supposedly saw this creature, but no one managed to catch it. The Philadelphia Zoo offered a reward of one million dollars for catching the monster. A few days later, someone brought in a strange creature, which turned out to be a kangaroo with glued wings.

Fascinated by this legend, the former “Scouts” and “Rockies” called themselves the “New Jersey Devils.” The team played in North Jersey (near New York), while the Devil lived in South Jersey (near Philadelphia) and did not interfere with the hockey players. Regardless, the club represents the entire state.

The team’s emblem is the letters “N” and “J” (denoting the state’s name), depicted with devil horns at the top of the “J” and a pointed tail at the bottom.

The team’s colors are red and green. In red and green jerseys, the “Devils” began the 1983-1984 season. The team did not achieve great success.

The “New Jersey Devils” have a very curious but humiliating and offensive nickname – Mickey Mouse. Although it’s not very common, fans, stunned by their favorites’ defeat, can call them Mickey Mouse. This nickname appeared in 1983. After a 13:4 defeat by the “Edmonton Oilers” in a post-match interview, legendary “Oilers” forward Wayne Gretzky criticized the “Devils” and said that they were “putting on a Mickey Mouse operation on the ice.”

The “New Jersey Devils” became one of the most successful NHL teams under the leadership of Lou Lamoriello, who ascended to his current post in the late 1980s. In 1988, the team reached the Stanley Cup playoff finals but lost to the “Boston Bruins.”

The “New Jersey Devils'” mascot is the N.J. Devil.

Meaning and History

New Jersey Devils Logo History

The sports career of this club is very diverse: it started with the name Kansas City Scouts, went through the Colorado Rockies stage, and eventually became the New Jersey Devils. Each stage was accompanied by rebranding with changes to the logo design. The first two versions are related to previous names, so they symbolize scouts from Penn Valley Park and the “Rockies.” The prototype of the modern version appeared much later – before moving from Colorado to New Jersey.

What is New Jersey Devils?

It is an American NHL hockey team. It represents the Metropolitan Division and is a member of the Eastern Conference. It is located in the city of Newark, New Jersey. The franchise was formed in 1974 in the state of Missouri and was initially called “Kansas City Scouts.” Then, it was transferred to Denver, where it was called “Colorado Rockies.” The club received its current name in 1982 after relocating to East Rutherford. Its home stadium is Prudential Center.

1974 – 1976

Kansas City Scouts Logo 1974-1976

Kansas City became the hometown of a professional hockey team named “Kansas City Scouts.” Their first logo was a graphic representation of the scout monument. It was a Sioux Indian sitting on a horse. The logo contained yellow letters “K.C.” with blue edging and a red circle around the statue.

1976 – 1982

Colorado Rockies Logo 1976-1982

The move from Kansas to Colorado led to a change in the name to Colorado Rockies and a change in the logo. It was the state of Colorado’s flag, stretched into the shape of a mountain. Also, a red semicircle, reminiscent of the letter “C,” and a yellow dot, reminiscent of a puck inside the letter, appeared in the center.

1982 – 1986

New Jersey Devils Logo 1982-1986

As mentioned earlier, in 1982, the club was bought by a new owner whose wife designed a new logo. Since the new team name was “Devils,” the logo had to be appropriate. She combined the letter “N” with a devil’s tail at the bottom and the letter “J” with the devil’s horns at the top. The monogram was red with a green outline.

1986 – 1992

New Jersey Devils Logo 1986-1992

Subsequent changes to the logo were minor. Each time, the graphic quality and colors improved, but the drawing remained unchanged from 1983 to 1986.

1992 – 1999

New Jersey Devils Logo 1992-1999

There were no other changes, except that the color of the outline was changed to black to make the logo elements look more expressive. The team used this logo for six years.

1999 – today

New Jersey Devils Logo 1999-present

The idea and sketch of the new emblem were proposed by her husband, John McMullen, and then it was refined by a professional graphic design and advertising studio. In the current version, it is a monogram containing two symbols from the word “New Jersey.” They represent the rest of the team name – “Devils,” as they resemble a devil with horns and a tail. The horns are formed by the upper serif of the letter “J,” and the pointed tail – by the extended right leg of “N.” The expressive red figure is located on a white background inside an open black ring.

Font and Colors

New Jersey Devils Emblem

The hockey team New Jersey Devils has six logo versions. The first two stand apart and are not related to the rest. They reflect the franchise’s then-names. The first one depicted a scout statue in Penn Valley Park, and the second – the peaks of the Colorado Rockies. Then came the era of the red “imp,” created from the intertwining of capital letters: the right leg of “N” is connected with “J.” Both letters are stylized to resemble the body, horns, and tail of a “devil.”

Now, the textual part is absent in the logo. In earlier versions, single symbols from the Sans Serif category were used, made in a chopped font.

The official palette of the franchise has remained almost always unchanged and contained white, red, and black colors, which in 1993 successfully replaced green. In the first versions of the logo, the color blue was also present.

New Jersey Devils color codes

RedHex color:#c8102e
RGB:200 16 46
CMYK:2 100 85 6
Pantone:PMS 186 C
BlackHex color:#010101
RGB:1 1 1
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What does the “Devils” logo represent?

The Devil’s Club logo fully corresponds to the name and represents a stylized devil, depicted in the form of two combined letters – N and J. Their elements harmoniously convey the tail and horns of Satan, set against a ring background. The center of the circle is white, the signs are red, and the contour is black.

Why are the “New Jersey Devils” called “Devils”?

The hockey team is named after the local legend of the Jersey Devil – a mythical creature that lived in the Pine Barrens in the southern part of the state. Over 10,000 people voted for this nickname. It was approved in the summer of 1982.

Who is the mascot of the “New Jersey Devils”?

The mascot of the New Jersey Devils hockey team is a demon nicknamed NJ Devil. This image is taken from the local legend of mysterious creatures that inhabit the state – in the Pine Barrens. They have membranous hooves, a tail, a goat’s head, and wings. They walk on two legs, like a kangaroo.

Are the “New Jersey Devils” moving?

No, the “Devils” will not be relocating anytime soon. Rumors have been circulating for a long time. The city where the club might move has even been named. It’s Kansas City – the place where the team’s history began. In addition, there is the Sprint Center stadium there with 18,972 seats.