Kairos Group, known for its strong presence in marketing campaigns targeting Gen Z and video gaming audiences, has rebranded as NewGen. This shift represents the agency’s expanded focus beyond gaming and reflects its growing influence across various industries.
Previously, Kairos Group and Kyma Media logos were functional but lacked a consistent identity across social media platforms. They used strong primary colors and geometric designs but failed to establish a cohesive visual presence. The need for a more unified and modern brand identity became clear as the group grew, serving clients like PepsiCo, Porsche, Hasbro, and Samsung.
The rebrand to NewGen was developed with the help of London-based agency Together. The new identity introduces a dynamic visual language that aligns with NewGen’s mission to lead in innovation and creativity. The most noticeable change is the new logo, designed to be versatile and forward-thinking.
The NewGen logo presents the name as a single word in all caps. It uses a mixed-type approach to differentiate the two syllables. “NEW” is in a bold, straightforward sans-serif font called PST Elliots, which anchors the design. “GEN” is expressed through various contrasting secondary typefaces, including Gridular, Hal Twins, Become Display, Recoleta, Nippo, and Pilowlava. This combination of fonts allows the logo to adapt to different contexts, making it a static identifier and a dynamic part of the brand’s visual identity.
The logo is designed to be rarely seen in a static form. The “GEN” part of the logo often changes between different typefaces, highlighting NewGen’s commitment to innovation and adaptability. This approach also allows the brand to appeal to a broad audience and reflect the diversity of its client base.
The new color palette is bold and modern, with a rich purple dominating the logo. This choice of color signifies creativity and a forward-thinking mindset, contrasting with the more subdued tones of the previous logos. The vibrant color scheme helps NewGen stand out in the competitive digital marketing and social media.
Beyond the visual changes, the rebrand to NewGen signals a strategic shift. Originally focused on gaming influencers, NewGen has expanded its reach into other sectors by leveraging its expertise in niche audiences. The new brand identity is designed to appeal to a wider audience while maintaining the authenticity that has driven the agency’s success in gaming.
The rebranding effort, including the new logo, color scheme, and visual identity, is more than a superficial update. It represents NewGen’s ambition to push the boundaries of marketing and digital media. The new identity embodies an agency that is constantly evolving, always looking to innovate, and ready to lead the next generation of marketing.
The transformation of Kairos Group into NewGen is a well-executed rebrand that aligns with the agency’s growth. The dynamic logo, bold colors, and strategic typography capture NewGen’s essence as a marketing and social media leader. This rebrand sets the stage for NewGen to continue its success, connecting brands with the audiences of tomorrow in innovative ways.
