Nexen Tire Logo PNG
Nexen Tire: Brand overview
Nexen Tire, originally known as Heung-A Tire Company, was founded in 1942 and became a well-known tire manufacturer in South Korea. In 1985, the company rebranded and became known as Nexen Tire, signifying its independence from the parent corporation.
Nexen Tire has a global network of manufacturing facilities in South Korea, China, and the United States and is headquartered in Yangsan, South Korea. The company’s wide range of products covers passenger cars, SUVs, light trucks, and commercial vehicles. These high-quality tires are distributed worldwide.
Nexen Tire’s extensive customer base is supplying original equipment (OE) tires to well-known automakers such as Toyota, Honda, GM, and Chrysler for factory assembly. In addition to OE tires, Nexen offers replacement tires in the retail market under brands such as N’Fera and Roadian.
A significant contribution to Nexen’s technology portfolio is the N’Fera line of off-road tires. These are designed to provide excellent handling, braking, and traction, even on wet or snow-covered surfaces. As part of its strategic diversification drive, Nexen Tire was acquired in 2021 by a large South Korean conglomerate, KHNP (Korea Hydro & Nuclear Power).
As of 2021, Nexen employs more than 9,000 employees worldwide and has annual revenues in excess of $2 billion. With tire sales in more than 150 countries, Nexen has cemented its reputation as a key player in the international tire industry.
Meaning and History
What is Nexen Tire?
Since its founding in 1942, Nexen Tire Corporation has been supplying motorists with reliable, top-of-the-line tires for more than seven decades. Originally known as Heung-A Tire Company, this South Korean company has earned a reputation as a reliable tire company operating from its headquarters in Yangsan, South Korea.
1942 – today
The word “NEXEN” is a palindrome, meaning it reads the same both forward and backward. The designers have played with this peculiarity by reversing the final letters “E” and “N” so that they look like mirror images of the initial letter “NE .”All the letters are connected to each other. This shape symbolizes balance, and the color purple is associated with nobility and prestige. The word is located between two horizontal lines, reflecting the business position of the company. Next to it is the black phrase “NEXEN TIRE,” written in a font with partially rounded corners.
The inverted letters are reminiscent of a cool trick in skateboard videos, where the same motion is made by coming and going. It’s clever and eye-catching. The purple color is reminiscent of the mantle of a king or queen, stylish but not screaming it. The horizontal lines are reminiscent of two reliable roads that you can trust, like the tires they make. The font with rounded corners creates a sense of friendliness as if this is a company you want to communicate with.
Nexen Tire color codes
| Vivid Violet | Hex color: | #7f288f |
|---|---|---|
| RGB: | 127 40 143 | |
| CMYK: | 11 72 0 44 | |
| Pantone: | PMS 254 C |
| Raisin Black | Hex color: | #211e1e |
|---|---|---|
| RGB: | 33 30 30 | |
| CMYK: | 0 9 9 87 | |
| Pantone: | PMS Neutral Black C |
