Ninja is the pseudonym of Richard Tyler Blevins from the United States, a multimillionaire, professional gamer, YouTuber, philanthropist, # 1 streamer in the world, and owner of the clothing brand of the same name. He is originally from Detroit, Michigan, born on 06/05/1991 and then moved to Chicago with his family. According to Time magazine, this blogger is among the top 100 most influential people in the world. He started playing seriously in 2009. In 2021, the number of his subscribers on the Twitch channel is over 16 million users, and on YouTube – over 24 million.
Meaning and History
After graduating from school, Richard decided to take up eSports: open his channel, play, participate in tournaments, broadcast them live in real-time and play for professional teams. He started playing in 2009, choosing Halo 3 as his platform. He was a member of various teams, including Team Liquid, Renegades, Cloud9, and others, and in 2017 he joined Luminosity Gaming.
Ninja became a real streamer in 2011 when he switched to H1Z1 and PlayerUnknown’s Battlegrounds. Then PUBG appeared in his cyber career, which he won. But real fame came to him in 2018: it was then that he started playing the fateful Fortnite Battle Royale. In March of that year, the gamer broke the record for the number of online viewers on Twitch, collecting 635 thousand Internet users on a single stream. Then he played Fortnite against JuJu Smith-Schuster, Travis Scott, and Drake.
The broadcast prompted Fortnite Battle Royale, Epic Games, to host a charity tournament featuring some of the world’s most iconic streamers. Teaming up with musician Marshmello, Richard Tyler Blevins won a resounding victory in the cyber competition, gaining even more resounding fame. Therefore, it is not surprising that the next month he broke his record of views on Ninja Vegas 2018, gathering 667 thousand live viewers. The number of his subscribers on Twitch has also grown, where he now has the most popular channel.
Gradually, the recognition of the simple Ninja logo became mega-huge. He was not only lured away by other gaming platforms but he was also paid a lot of money. Therefore, there was a time when the esportsman abandoned Twitch, choosing another similar service. Red Ball and Astralwerks signed him. He was the first in the cyber community to be featured on the cover of ESPN’s sports publication The Magazine, effectively recognizing video games as a new sporting trend. He also has many prestigious titles and awards.
Currently, Blevins has risen to the level of a multimillionaire and owner of his clothing brand without ever changing the emblem. He uses it not only for personal purposes (as an expression of his personal “I”) but also as a marking of T-shirts and sweatshirts (like a print), which he mass-produces, which has also turned into a fashionable trademark.
Of course, the personal badge of Richard Tyler Blevins consists of a ninja image that echoes his nickname. The vertical rectangle depicts the head of a person whose face is in frontal view. The look is tense, sullenly. Instead of eyes, narrow white slits are drawn. A dark shadow falls from the putative nose on the right side of the face, indicating a nearby light source (monitor). The light flare on the hair on the left also speaks about the illumination.
The character’s hairstyle is stretched up and consists of several high strands on the top of the head, which Ninja tries to imitate in real life. His hair is tousled and raised and also dyed blue, like in the emblem. A yellow bandana is tied to his forehead. Richard also wears it in reality. It features a logo with his cyberhero. The upper part of the emblem is light blue; the lower one is dark. Under the character’s portrait are the brand name and the gamer’s nickname.
Font and Colors of the Emblem
For its visual identity, the streamer opted for a custom typeface. The text is grotesque with pointed “N” s, in which the right corner extends beyond the bottom border. All characters are in the upper case. “J” has an elongated crossbar, like the letter “A.” The only difference is that it goes to the left for one, while for the other, it goes to the right.
The word “Ninja” has something in common with the bandana – they are yellow. The rest of the elements are colored blue in two shades. White is also used to paint the eyes.