Nintendo is a Japanese manufacturer of video games, consoles, and various entertainment products, including interactive shooting simulators for gamers and military personnel. The company was founded in 1889 but did not enter the consumer electronics market until 1978. Before that, it was engaged in the manufacture of card decks and children’s toys.
Meaning and History
The Nintendo emblem has changed many times – both globally and in a minor way.
1889 – 1950
The first logo appeared on playing cards. It was a rectangle with three Japanese characters that read nin, ten and do.
1950 – 1960
The second brand name contained the English word “NINTENDO PLAYING CARD CO” and the pike symbol.
1960 – 1964
The third emblem is the word “Nintendo” in calligraphic script with a small star instead of a dot above the “i.”
1964 – 1965
The designers changed the font in the fourth logo and placed the company name inside a red rectangle.
1964 – 1967
Simultaneously with the fourth version came the fifth: the word “NINTENDO,” written in bold italic sans serif letters.
1965 – 1967
To simplify the sixth emblem, the developers removed the italics and made the lines not so wide.
1965 – 1970
When Nintendo Playing Card Co. was renamed Nintendo, it introduced its seventh symbol – this time in a red square.
1967 – 1975
For the eighth brand name, the designers used the lettering in red and used lowercase letters.
1968 – 1970
The ninth logo in a hexagonal frame adorned children’s toys. In parallel with it, the tenth was used: the black inscription “NINTENDO COMPANY.”
1970 – 1975
The designers approached the creation of the eleventh emblem thoroughly, replacing the hexagon with a rounded rectangle.
1973 – 1975
The twelfth version with hieroglyphs was used for only two years.
1975 – present
In 1975, the thirteenth brand name appeared with the black word “Nintendo.” It was the only one and the main one until 1977. Now it is found only in copyright documents.
1977 – 1983
For the fourteenth logo, the designers placed the lettering in a rectangle with rounded edges.
1983 – 2008
When Nintendo began producing electronic games, it changed the color of the emblem to red.
2006 – 2016
In 2006, the sixteenth version of the brand name was adopted – gray. The main elements remained in place.
2016 – present
The seventeenth Nintendo logo is white with a red rectangle frame.
Font and Color of the Emblem
The manufacturer’s trademark contains the word “Nintendo.” For those who do not know Japanese, it sounds like nonsense. It is based on three hieroglyphs, which are deciphered as “the temple of free hanafuda.” After all, the company’s first product was precisely hanafuda – one of the varieties of a deck of playing cards.
The logo is written in a personalized font. It features rounded sans serif letters and a small horizontal stroke at the “t.” Throughout history, the palette has changed several times. Commonly used colors are red, black, and white. The same combination is presented in the current seventeenth emblem.