Northrop Grumman Logo PNG
The clear and visually balanced Northrop Grumman logo reflects the innovation the civilian and military manufacturer strives for. The clean lines represent the company’s leadership, growth, and technological advancement.
Northrop Grumman: Brand overview
| Founded: | 1994 |
| Headquarters: | West Falls Church, Virginia, United States |
| Website: | northropgrumman.com |
Northrop Grumman positions itself as an innovator, and for a good reason. It produces spaceships, satellites, combat fleets, advanced weapons, unique radars, defense platforms, aircraft, high-energy lasers, cybersecurity systems, and much more that find demand among military and government customers. The corporation is based in the US state of Virginia, but the area it serves is not limited to the US. Innovative developments are used in different countries that want to gain a technological advantage for the armed forces.
It is believed that the foundation of Northrop Grumman was laid by two companies that merged in 1994. We are talking about aircraft manufacturers Northrop Corporation and Grumman Aircraft Engineering Corporation, whose history dates back to the first half of the last century. But in fact, the modern organization was formed from more than twenty representatives of the military-industrial complex and the aerospace industry. It continues the legacy of rocket and space systems developer TRW Incorporated, information technology leader Litton Industries, innovative aircraft inventor Teledyne Ryan Aeronautical, military systems supplier Logicon Corporation, and many other Northrop Grumman businesses.
Meaning and History
Mergers and acquisitions of innovative companies occurred gradually over several decades. As a result, they united under the leadership of one large corporation, which boasts a recognizable visual identity. After all, as you know, the Northrop Grumman logo in 2020 was changed in accordance with modern trends. And the version that existed before it was recognized as obsolete and inconsistent with evolutionary processes.
What is Northrop Grumman?
Northrop Grumman is a leading spokesman for the US defense and aerospace industry. This corporation has existed since 1994, but it had predecessors that appeared in the 1930s. Based on years of experience, it is one of the largest suppliers of military technology in America and throughout the world.
1994 – 2020
The first Northrop Grumman logo was introduced in 1994. It contained the company’s name, which it received in honor of its predecessors. The words occupied one line and consisted of bold italic sans-serif letters. The inscription was underlined by an uneven thin line curving sharply on the left side. The slogan “Defining the future” could be placed at the bottom in special cases. There was also a variant with the phrase “The Value of Performance.” located at the top. All elements were dark blue, and white space was used as a background.
2020 – today
In 2020, Northrop Grumman reimagined its brand to match its pioneering spirit. The changes, as expected, were reflected in the logo, which became clearer and acquired a strict geometric shape. Nel Sparkman created it in a design team led by director Justin Walsh. The specialist made the letters even, leaving the font without serifs and keeping the bold style.
The wordmark is now split into two lines, with the first line aligned to the left and the second to the right. The curved line disappeared, but next to the inscription, a strip appeared in the form of a right angle. The color, as before, is dark blue, although the shade has changed a bit. But there is also a monochrome icon, where the white letters “NG” with the same white right angle are inside a black square.
Font and Colors
The fundamental symbol of Northrop Grumman is a right angle. The company informally calls it Forward Mark. It represents movement, growth, and the desire to take a leading position. The inspiration for this geometric element was the surrounding reality: partly – the shape of the nose of a military aircraft, partly – square cells from the periodic table of chemical elements. That is, here, you can trace the reference to the scientific knowledge that underlies many technologies and to the manufacturer’s innovative products.
Nel Sparkman used a font called Futura Maxi for the Northrop Grumman wordmark. It has a counterpart: the geometric sans serif Touche Bold, created by designer Jonny Pinhorn and released by the Indian Type Foundry in 2015. This is an example of non-standard forms because all the letters seem monolinear, despite the wide and elongated strokes. But the color scheme, on the contrary, is very simple: the logo’s main version includes only dark blue (a shade close to #00219b) and white.
Northrop Grumman color codes
| Imperial Blue | Hex color: | #00219b |
|---|---|---|
| RGB: | 0 33 155 | |
| CMYK: | 100 79 0 39 | |
| Pantone: | PMS 2736 C |
