NOS Logo PNG
The NOS logo is concise and confident. The emblem resembles a compressed energy sphere that illuminates the path. The symbol inspires movement, speaking of a drink that provides strength and helps achieve goals.
NOS: Brand overview
NOS energy drink, launched in 2005 by Fuze Beverage, emerged during a period of rapid growth in the U.S. energy drink market. Its name originated from “Nitrous Oxide Systems,” a manufacturer of automotive performance enhancers since the 1950s, connecting the brand firmly to car culture. Initially sold in distinctive 16-ounce blue cans designed to resemble nitrous oxide tanks, the product targeted automotive enthusiasts through sponsorship of motorsports events, including drift competitions and NASCAR. Coca-Cola’s acquisition of NOS facilitated widespread retail distribution and marketing expansion, introducing new flavors such as grape and cherry. Subsequently, Monster Beverage Corporation acquired the brand, further broadening its market reach and extending advertising toward gamers and esports communities. Responding to health-conscious trends, NOS introduced a sugar-free variant, NOS Zero. The brand continues to leverage its automotive heritage, sponsoring motorsports and appealing to younger demographics passionate about racing and gaming, solidifying its position as a prominent and distinctive player in the energy drink industry.
Meaning and History
Both the emblem and the name were immediately stylized after compressed nitrous oxide. Since the releasing company obtained a license for the name from Holley Performance Products, the emblem emerged after legal issues were resolved. When approval was granted in 2005, the logo was developed.
What is NOS?
An energy drink owned by Holley Performance and produced under a license from Monster Beverage. It consists of carbonated water, sweeteners, colorings, and toning compounds, the main one being caffeine. It comes in 4 flavors: NOS Original, GT Grape, Sonic Sour, and Nitro Mango.
2005 – today
The visual sign consists of the drink’s name. An arrow extends from the upper glyph N. The indicator sets the direction forward towards the goal. The emblem promises that the customer will have the strength to move forward with NOS. To continue moving at a steady pace, without delays.
The arrow also points to the theme of speed and racing. Its broad base resembles a track, a finishing straight. The analogy is not coincidental.
The energy drink’s name was chosen based on the internal combustion engine for cars that operate on nitrous oxide. The decomposition of the substance releases oxygen, which is used to power the car. This development is called the nitrous oxide system (NOS). It is mainly used for racing cars.
Nitrous oxide boosts a car’s engine power; similarly, the drink stimulates the human body’s functioning. Interestingly, the trademark rights belong to a company that produces a nitrous injection system for cars. The drink itself was initially available in bottles mimicking a nitrous oxide container.
The letter N seems to embrace the other two symbols, representing the idea of the energy drink as an auxiliary component for strengthening and support.
Around the white letters, there is a black and orange outline. The first gives the logo confidence and reliability. The drink has a long-lasting effect and a high concentration of active substances. The second creates the sensation that the symbols are glowing. This technique symbolizes energy. The refreshment that the drink imbues in the consumer.
Below the brand name is a smaller indication that it can contain an energy drink.
Font and Colors
The emblem features three colors: white, black, and orange. White highlights the energy drink’s ability to rejuvenate strength. After consuming the drink, the user feels like starting their day anew. It reminds one of the shade of soda and the fizz of bubbles. The color is associated with snow and its invigorating coolness.
Orange gives a sense of warmth and support. The color is associated with the sun and its energy. It hints at the drink’s mango flavor.
The inscription is made of square letters with sharp angles, emphasizing the formula’s potency.