The multinational technology company Nvidia was created by three friends who did not like the computer industry’s stagnation. They were convinced that the future was in hardware acceleration, and given the emerging industry of computer games, in GPUs. This explains the choice in favor of GPU development. In the future, the range was replenished with electronic System-on-a-Chip.
Meaning and History
What is NVIDIA?
It is a company that makes chipsets and GPUs. It was established in 1993 and is based in the city of Santa Clara. Its products are used to produce self-driving cars, game consoles, computers, and other equipment.
The name Nvidia consists of two parts: “NV” – “next version” and “invidia” – “envy” in Latin. Envy, in turn, is associated with the evil eye, which sounds like “invaders” in Latin. This word means “look with hostility.” If you trace the complex associative chain, you can understand why the eye is depicted on its logo and how it happened that it survived after a single redesign.
1993 – 2006
The Nvidia brand appeared in 1993. Even then, it had a multi-component emblem, the developers of which played up a visual metaphor – an eye symbolizing an all-seeing eye or an envious look, based on how to interpret it.
In the eyes of artists, it looks like a two-color spiral. The left side (black) is on a white background, and the right (white) is shown on a light green square. By the way, the quadrangular shape symbolizes a pixel because the company’s products are directly related to computer graphics.
The name “Nvidia” is written under the picture. Lowercase and italic “n” are opposed to uppercase and direct “VIDIA.” All letters are united only by the fact that they are black and have serifs.
2006 – today
What does the NVIDIA logo mean?
The spiral pattern on the NVIDIA logo symbolizes the all-seeing eye – the so-called eye of God. He says that the corporation constantly monitors progressive developments and tries to keep up with the times.
In 2006, the company adopted a new logo in which the left side of the eye was as green as the square. Moreover, the color has changed, becoming a little darker. The lettering is still black, but it now uses a bold sans-serif and italic font.
Font and Colors of the Emblem
What does NVIDIA stand for?
The company’s name is derived from the Latin word “Invidia,” which translates as “envy.” In this context, envy is associated with the look or the eye, as reflected in the NVIDIA logo.
Should NVIDIA be all caps?
Yes, the NVIDIA name should always be written in capital letters only. This is stated in the branding guidelines that users are required to adhere to.
Is NVIDIA a registered trademark?
Yes, the NVIDIA trademark was officially registered and is now owned by NVIDIA Corporation and its name and logo.
There are several opinions about the meaning of the spiral pattern. Some suggest that this all-seeing eye is a famous Masonic symbol. Others believe that this is an eye in constant search for something new. Still, others build their theory on Roman mythology because Nvidia’s name is derived from the word “Invidia” – this is how the Romans called the goddess Nemesis. She was jealous, angry and envious, and envy, according to ancient people, came precisely from the eyes.
Where did this mythological subtext come from? Nvidia’s main goal is to create technological products, which could be the envy of all competitors. There is also a theory that the emblem’s eye is associated with the ancient Egyptian deity Horus and its symbol, the udjat falcon’s eye.
The fonts cannot be identified on either the old or the new Nvidia logo. What is clear is that in the first case, two types of typefaces were used: straight uppercase serifs and lowercase italics. Now all characters are uppercase, although the first “N” continues to look lowercase. The text is highlighted in Eerie Black (# 1A1918); the lines are rich and have no serifs at the ends. One would assume that this is a standard grotesque, if not for the individual design of the capital “N.”
The square and half of the spiral eyes are green as opposed to the lettering. The designers chose Apple’s shade (# 7AB547) for a darker shade than in the previous version. This color also refers to the theme of envy; besides, the goddess Invidia, according to the ancient Romans’ beliefs, was green. Using a play on words, Nvidia even came up with the slogan “Green with Envy” for the GeForce 8 series of graphics accelerators. So the palette’s symbolic meaning is beyond doubt.