One Direction is an Anglo-Irish pop and rock band known as 1D. She is a television project that became the third finalist for The X Factor in 2010 in the UK. The musical group consists of Louis Tomlinson, Harry Styles, Liam Payne, and Niall Horan. Previously, Zayn Malik was also on the list, but he left the boy band in the spring of 2015. Moreover, these were individual singers who did not pass the tests on the show. However, fate gave them one more chance to prove themselves in the “Groups” category. United in 10 minutes, they took a chance and won. Then the performers signed a contract with Syco Records, a studio owned by Simon Cowell. The most active years of their activity fell on the period 2010-2016. Now the musicians have an indefinite break, and they are busy with other projects.
Meaning and History
Winning a popular TV show made the group instantly recognizable. She recorded one album each year, topping the charts in most media markets. This brought her a resounding success. As a result, One Direction became the first in US Billboard 200 history to have songs top of the charts for four consecutive years. And her collection Midnight Memories in 2013 was the best-selling in the world.
The musicians quickly became teen idols. Such mega-popularity formed a real fan hysteria around them; the group held four world tours. The most profitable of them was the tour of 2014: it brought young people more than 290 million dollars. After a large-scale tour, the team took an indefinite time-out to pursue other projects.
But this does not mean that with the cessation of activities in 2016, the musicians have sunk into obscurity. As of 2020, 1D has sold 70 million records, making it one of the most in-demand boy bands of all time. At the moment, the team has won almost two hundred awards, and its emblem remains widely recognizable among fans around the world. One Direction’s visual identity mark is simple yet memorable. It is compiled according to all the graphic canons of the music industry.
Pop rockers have two logos. One contains the group’s full name, the second – the abbreviated one. Their use overlaps at some points, although the extended version has more often appeared on albums, and the short version is used for promotions. It can be seen on T-shirts and other paraphernalia. Despite this difference, they have common features – style and color.
The official emblem contains the phrase “One Direction.” It is placed in one line and is made in uppercase font. But the letters are uneven – each of them has its slope and height. They are written in broad strokes, like a brush, so some have jagged ends. All characters are individual – there is no single identical even among the same letters. For example, the first “O” is round, with a stroke at the top, the second is oval and has an elongated shape. The same can be said about “E” and “N”: they are also different from each other.
An additional designation of the boy band is an icon consisting of the number one (1), a square bracket ([), and the left half of the letter X. Moreover, they are combined in such a way that together, they look like a 1D icon. The lines are large wide but not completely colored since each shows chaotic gaps in the form of small stripes, dots, dents. The presence of the “X” fragment indicates the name of the TV show that started the singing career of young musicians. At the bottom is the phrase “One Direction,” decorated in military-style – a strict stencil typeface with letters made up of long stripes.
Font and Colors of the Emblem
The inscription in the emblem of the pop group is made in an individual font. It is based on a typeface designed by “boobearsarse.” These are uneven letters of different heights formed from short strokes with a “torn” beginning. The palette is monochrome and consists of black characters on a white background. There are also red icons on the album covers.