One Love Logo

One Love LogoOne Love Logo PNG

The logo created for One Love features a heart, a symbol of love. This sentiment is addressed to everyone who needs support, primarily people who are subjected to discrimination based on race, gender, sexual orientation, religion, age, and other differences. The emblem is dedicated to six colors.

One Love: Brand overview
The One Love campaign has attracted numerous supporters from the world of athletes, as it originated in the football environment. Its history began in 2020 in the Netherlands when fans outraged by racism wrote an open letter expressing the idea of universal equality. To support the anti-discrimination movement, football players began wearing armbands with a multicolored heart image during matches. The One Love emblem gained fame in 2022 after Qatar banned its use during the 2022 FIFA World Cup. The rainbow pattern sparks controversy in countries where there is discrimination based on sexual orientation.

Meaning and History

One Love Logo History

Although the heart in the One Love logo was colored following the example of the LGBT flag, its colors do not match those of the flag. The campaign, which stands against all forms of discrimination, featured a symbol that represented different groups of people.

  • Red, black, and green represent the African race. This is the palette of the Pan-African flag adopted in 1920. Its creator was Marcus Mosiah Garvey, leader of the worldwide black movement. The Ethiopian state symbolism inspired the tricolor.
  • Pink, yellow, and blue were derived from the pansexual flag, challenging societal prejudices. This combination of colors began to be used on the Internet around 2010.

What is One Love?

One Love is an international campaign aimed at fighting all forms of discrimination. It emerged in 2020 when fans wrote an open letter condemning racism in Dutch football. This appeal was published by many media outlets and served as inspiration for the logo, a multicolored heart. European football players began wearing armbands bearing such an image to show that sports unite people regardless of their characteristics.

One Love Symbol

One Love has a multi-component logo with a profound meaning. At the center is a heart symbolizing love for all people, regardless of their innate traits. It has a symmetrical shape and consists of six diagonal stripes, each painted in a different color: red, black, green, pink, yellow, and light blue. Designers did not use a gradient because they wanted to achieve maximum similarity with the flags of the African race and pansexuals. On a colorful background, a large white number one is displayed, associated with the name of the anti-discrimination movement.

The heart is outlined with a wide black contour and complemented by the phrase “ONE LOVE,” split into two parts. The first word starts with a hashtag symbol. The purpose of the hashtag is to draw attention to the issue and involve others in discussing social problems. The letters “ON” and “LO” are horizontally cut in half and slightly shifted, as typically happens with screen glitches. At the bottom, the phrase “pêl-droed i bawb” is written with untidy handwriting, promoting the idea of “football for all.”

The One Love logo became famous thanks to athletes who wear armbands bearing its image. It started with soccer players from the Netherlands, and then teams from other countries, mainly European ones, joined the flash mob. In 2022, a scandal erupted over Qatar’s ban on displaying the equality symbol during the 2022 FIFA World Cup. This is not surprising, as the country imposed strict requirements on fans and participants of the championship, forbidding even loud shouting, drinking beer, and wearing shorts that were too short.

Font and Colors

One Love Emblem

The inscriptions on the One Love logo are set in two distinct fonts. The campaign name is in massive bold sans-serif letters. Some of them underwent deformation: the upper halves of “O,” “N,” and “L” are shifted slightly to the left. In turn, the advertising slogan is set in a font styled to look like untidy handwriting.

The emblem colors are symbolic because they correspond to the flags of people of color (red/black/green) and pansexuals (pink/yellow/blue). Each of them has its meaning.

  • Red blood shed by African Americans in the struggle for independence.
  • Black is the skin color of people of African descent.
  • Green vegetation in Africa is a symbol of hope for a better future.
  • Pink people who identify themselves as women.
  • Yellow non-binary gender.
  • Blue those who classify themselves as male.