The OPI logo stands out for its simple, expressive design that reflects the brand’s character. Its minimalism reflects high quality and strong aesthetics. The logo has become an integral part of the company’s image and has accompanied it throughout its history.
OPI, a prominent name in the nail polish industry, was founded in Los Angeles, California, in 1981 by George Schaeffer and Suzi Weiss-Fischmann. The brand initially specialized in creating acrylic nails but soon shifted its focus to nail polishes. As chief chemist, Weiss-Fischmann helped formulate OPI’s well-loved nail lacquer.
In 1989, the brand extended its distribution to beauty salons and spas. One distinctive feature that set OPI apart was its witty, distinctive color names, which quickly became a signature of the brand. As the 1990s began, OPI appeared on department store shelves and won over nail technicians and nail polish enthusiasts.
OPI’s growth story didn’t stop there. The brand expanded its product range to include nail strengtheners, top coats, cuticle care products, and pedicure essentials, moving beyond nail polish. In 2003, OPI launched the Infinite Shine line, a three-step, long-lasting lacquer system.
By 2010, OPI had earned its reputation as the best-selling nail polish brand within the professional salon industry, boasting a palette of over 200 colors. Its journey has been dotted with exciting collaborations with high-profile partners, including Ford, Coca-Cola, Katy Perry, and Hello Kitty, among others, for special-edition collections.
While consumer goods titan Coty Inc. acquired OPI in 2010, Suzi Weiss-Fischmann continues to guide the brand’s vision. Today, OPI offers more than 200 shades to its global customer base and is celebrated for its top-notch formula, trendy color selection, and distinctive, humor-filled shade names.
Meaning and History
What is OPI?
Since George Schaeffer and Suzi Weiss-Fischmann founded OPI Products in 1981, the brand has changed the beauty landscape for over three decades. Headquartered in Calabasas, California, the company is renowned for its superior quality and pioneering nail-care offerings. OPI products have found their way into professional beauty salons and personal beauty kits, offering a wide selection of nail polishes designed to elevate one’s appearance and confidence.

