Oral B Logo

Oral B Logo

The Oral B logo symbolizes the ergonomic shape of toothbrushes that do their job well. An elongated geometric figure with rounded corners resembles a strip of toothpaste. And the blue color is associated with fresh breath, coolness, and tranquility.

Meaning and History

The founder of the company is the developer of the unique toothbrush Dr. Robert W. Hutson. He patented a unique product and created a brand called “Oral B 60”. The number represents the number of tufts of bristles. The letter “B” represents the word “brush.” Later, the doctor decided to continue his periodontal practice in the city of San Jose, so he sold the business in 1960. Then the company became part of the Gillette structure (in 1984), and in 2006 it became owned by Procter & Gamble. Each new owner has left its mark on the evolution of its logo.

What is Oral B?

Oral-B is an American brand specializing in oral care products such as toothbrushes, floss, toothpaste, and rinses. The brand was founded in 1950 and has since become one of the leading players in the field of dental hygiene. In 2006, Oral-B was acquired by Procter & Gamble Corporation, one of the largest international companies in the field of consumer products. Oral-B is known for its innovation, quality products, and wide range, including both conventional toothbrushes and electric models.

1950 – 1965

The opening version was initially oval, elongated horizontally. On a purple background, there was an italic text “Oral B,” and below – “TOOTH BRUCH,” where both words were written together.

1965 – 1980

The designers removed the bottom phrase and left only the company name. They also changed the oval’s color, made the characters thin and printed, and changed their style.

1980 – 2009

In 1980, a group of original signs appeared in a completely new design. The oval is dark blue, and the letters are thick and slanted.

2009 – today

The developers added a 3D effect to the current logo in light highlights on the top and bottom edges.

2020 – today

As a result of the redesign, the visual identity sign changed its style, although it retained the original elements. The modernization mainly affected color. The developers removed the dark edging strip, smoothed out the three-dimensionality, and presented the logo in 2D. It has become much darker with barely noticeable backlighting in the center. This effect is due to the gradient transition from light blue (in the middle) to dark blue (closer to the edge). The inscription remains the same.

Font and Colors

The brand name has always been associated with the word “Oral B” and its spelling in different styles. Its background is a blue horizontal oval.

In the early version of the logo, the inscription was made in handwritten handwriting, from 1965 to 1980 – in a printed typeface, now – in text with a slight slant to the right. The central protrusion “B” is elongated and extends beyond the letter. The color of the emblem includes a combination of several shades of white and blue.

The latest changes have not affected the typeface – the brand name is done by Neue Haas Grotesk Black Italic. The blue color moved from a light palette to a darker one with a gradient.

Oral B color codes

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