Oregon Zoo Logo PNG
The Oregon Zoo logo invites you to discover the amazing world of animals and inspires you to care for wildlife. The zoo has grown from a small collection to a center for conservation with educational programs and research. The logo reminds us that every visit helps preserve the richness of the animal world.
Oregon Zoo: Brand overview
| Founded: | 1888 |
| Headquarters: | Washington Park, Portland, Oregon, United States |
| Website: | www.oregonzoo.org |
In 1888, Portland’s City Park became home to a quaint assortment of animals, including bears, deer, and monkeys, marking the inception of what would later be known as the Oregon Zoo. The zoo’s collection burgeoned as years passed, fueled by generous donations and intentional acquisitions. By 1912, it was evident that a more expansive space was required, prompting a relocation to its present location within the serene confines of Washington Park.
The 1920s marked a new chapter for the zoo by introducing specialized structures, such as dedicated spaces for bears, a haven for elephants, and a habitat tailored for carnivores. The zoo’s metamorphosis continued during the Great Depression, with the Works Progress Administration stepping in to facilitate a refurbishment of the existing exhibits. In recognition of its new setting, 1942 witnessed the christening of the establishment as the Washington Park Zoo.
The post-World War II era witnessed the zoo embarking on a journey of progressive expansion, not just in terms of space but also in diversifying its animal populace. Landmark developments during this period included unveiling the primate domicile in 1959 and the majestic Africa-themed section in the 1980s. Concurrently, the focus began veering towards creating an environment mimicking natural habitats and underlining the importance of conservation. This renewed mission earned the zoo membership to the esteemed Association of Zoos and Aquariums in 1987.
The turn of the century heralded a series of transformations. The 1990s were characterized by extensive revamps, with the African Savanna habitat as a key highlight. In 1998, the zoo became known as the Oregon Zoo, and the subsequent years accentuated the zoo’s commitment to diversity, as evidenced by the addition of the Eagle Canyon aviaries, the sprawling Elephant Lands, and the chilling Polar Passage.
In the present day, the Oregon Zoo remains an epitome of dedication to the triad of conservation, knowledge dissemination, and exemplary animal welfare. As a participant in numerous wildlife breeding and rehabilitation initiatives, the zoo underscores its commitment to preserving nature. Playing a pivotal role in myriad research endeavors and championing sustainability, the zoo, with its annual footfall exceeding 1.6 million, is etched in the hearts of Portland residents as a beacon of animal care and conservation.
Meaning and History
What is Oregon Zoo?
Oregon Zoo is the oldest zoo in North America, located near Portland, where it was opened in 1888. The zoo is home to over 1,800 animals, including endangered or on the brink of extinction. It also features various unique plants spread across 64 acres of land. The zoo was founded by Richard Knight, a pharmacist and former sailor.
1998 – 2003
2023 – today
The Oregon Zoo logo is an ode to nature, captured in a minimalist design. Its central element is a circle that serves a dual purpose: it resembles the letter “O” from the name and looks like a stylized map, with the zoo marked as a focal point. This image evokes a connection to Washington Park, where the zoo is located, emphasizing its ties to the region.
Inside the circle are four symbols of the animal world: a bird, a bear, a beaver, and an elephant. Each represents a story of the region. The bird calls to the skies of the Pacific Northwest, the bear embodies the spirit of the wilderness, and the beaver, a native of Oregon, is also its official state symbol. The majestic giant elephant completes this natural symphony, highlighting the diversity of the zoo’s inhabitants.
Light green figures on a dark background create the impression of a forest’s depth as if you’re standing on a trail surrounded by lush greenery. The figures’ rounded lines add warmth and friendliness—nature feels open and safe.
The “Oregon Zoo” text is rendered in the Exchange typeface. The smooth curves of the letters echo the organic shapes of the logo. The font’s simplicity makes the name easy to read, modern, and stylish—perfect for a place where humans connect with nature.
The logo portrays the zoo as a space where nature and people find harmony. Its softness and simplicity are pleasing to the eye, sending a message: care is given to every being, whether animal, bird, or guest.
