Palette Logo

Palette Logo PNG

The logo shows an impressive variety of the manufacturer’s palette. Even the most unusual shades can be found on the shelves. The Palette logo represents a company that is ready to create any combination for the sake of a well-groomed appearance and a good mood for the client.

Meaning and History

The Palette emblem appeared immediately with the cream paint launch, as it was located on its packaging. Over the line’s entire existence, it has not undergone major changes and looks the same as in the beginning.

The logo consists of a combination of graphic and text characters. The name is at the top and has the original spelling of paired letters – “e” and “t.” First, the central stroke is located diagonally, and in the second, it is raised higher than usual. Below is a triangle made up of several colored paint strokes.

Old

The debut logo of Palette is graphic-textual: it consists of the name of a cosmetic company. The original inscription is typed in lowercase. The letters are mostly wide, but they have thin lines in some places. At the same time, they form sharp and miniature serifs. The glyphs are very interestingly colored: the first and last two characters (“p,” “t,” “e”) are golden, and the rest (central) are black. This division emphasizes the main type of brand product – hair dye. The same task is served by a bright color scheme collected in an original triangle. It has several segments: yellow, sand, burgundy, dark brown, and black. The right side of the figure is pointed, and the left side is made wavy. Above the line’s name is the inscription “Schwarzkopf” in bold glyphs. Above is a black head that is turned in profile. It is marked with thin stripes on both sides.

New

The modern Palette emblem has retained some of the features of the old version. It contains not only the brand name but also a corporate triangle formed from several colored stripes. However, now their number has been reduced to three, and they resemble the elements of a bird’s wing. One of them is golden; the second is red-crimson, and the third is purple. They, as before, are directed with a tip to the right side. The lettering has been repainted in black. The glyphs are more widely spaced and have a distinct shape. The designers removed the serifs and converted the first letter to uppercase.

Font and Colors

The name of the line in the emblem is written in a typeface from the Sans Serif group – smooth, chopped (sans serif). Moreover, a mixture of printed and handwritten signs was used. There are several accented letters: freehand “e,” “P” with a semi-circular stroke underneath, and “t” with a high bar. The logo palette includes black, white, purple, red, and yellow colors.

Palette color codes