Pantene Logo

Pantene LogoPantene Logo PNG

The shampoo logo is plain and unremarkable. It shows that the product has a simple purpose, but it comes with it perfectly. The Pantene logo promises an additional effect – strengthening and conditioning, in addition to cleansing the hair.

Pantene: Brand overview

Pantene is a Swiss brand brought to the European market by Hoffmann-La Roche. The first line of shampoo conditioners was launched in 1945. It is currently owned by Procter & Gamble, which acquired it in 1985.

Meaning and History

Pantene Logo History

This brand has no less than seven emblems. All of them are associated with its name, which in the full version is written as “Pantene Pro-V,” where the last symbol denotes a shortened form of the word “Vitamin.” The debut appearance of the brand took place in 1947.

What is Pantene?

Pantene is a Swiss-American brand that offers hair care products. It was launched twice: in 1945 in Europe when it was founded by Hoffmann-La Roche, and in 1985 in the United States after it was acquired by Richardson Vicks. It is currently owned by Procter & Gamble.

1947 – 1986

Pantene Logo 1947-1986

The large black rectangle shows a curl curled up in the shape of a question mark. At the bottom is a neon yellow rectangle with the product name and slogan in French.

1986 – 1997

Pantene Logo 1986-1997

This is a simplified version of the logo with only text. The first part of the name is in large letters, the second part in small letters, and is located at the bottom on the right side.

1997 – 2001

Pantene Logo 1997-2001

The designers brought back the lock of hair, styling it differently. To the right of the mark is the full name of the cosmetic line.

2001 – 2006

Pantene Logo 2001-2006

During this period, an intricate emblem consisting of intertwining letters is used. They are taken in parts and placed in a black square overlapped by a horizontal rectangle with the word “Pantene.”

2006 – 2010

Pantene Logo 2006-2010

The management of the company returned to the 1986 version, changed the font slightly, and added a curl consisting of three elongated stripes.

2010 – 2012

Pantene Logo 2010-2012

The writing style of the name and the color of the curl were changed.

2012 – 2016

Pantene Logo 2012-2016

The letters became more elongated and serifed.

2016 – today

Pantene Logo 2016-present

The developers left the old font of the name, removing the curl located in the middle.

Font and Colors

Pantene Emblem

All logo variants are united by almost the same style of writing a group of words and stylization in the form of a curl.

Several types of fonts are used in the emblem. One of them is Lillianesque Regular, which is a glyphic serif font designed by Keith Morris. LP Lazise Semi Serif and LP Lazise Lapidary were also used. The color palette includes gold, black, white, and chestnut.

Pantene color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C