Pantene is a Swiss brand that was introduced to the European market by Hoffmann-La Roche. The first line of conditioner shampoo was launched in 1945. Now it belongs to the Procter & Gamble concern, which bought it in 1985.
Meaning and History
This brand has at least seven emblems. And all of them are connected with its name, which in its full version is written as “Pantene Pro-V,” where the last symbol denotes the abbreviated form of the word “Vitamin.” The debut appearance of the brand name took place in 1947.
1947 – 1986
The large black rectangle depicts a curl curled in the shape of a question mark. At the bottom is a neon-yellow rectangle with the product name and slogan in French.
1986 – 1997
This is a simplified version of the logo, with only text present. The first part of the name is made in large letters, the second – in small letters, and is located below on the right side.
1997 – 2001
The designers brought back the curl of the hair, styling it differently. To the right of the sign is the full name of the cosmetic line.
2001 – 2006
During this period, an intricate emblem was used, composed of interlacing letters. They are taken in pieces and placed in a black square overlapped by a horizontal rectangle with the word “Pantene.”
2006 – 2010
The company’s management brought back the 1986 version, tweaked the font a bit, and added a curl composed of three elongated stripes.
2010 – 2012
Changed title writing style and curl color.
2012 – 2016
The letters have become more elongated and serifs.
2016 – present
The developers have left the old font of the name, removing the curl located in the middle.
Font and Colors of the Emblem
All variants of the logos are united by almost the same style of writing a group of words and styling in the form of a hair lock.
Several types of typefaces are used in the emblem. One is Lillianesque Regular, which is a serif glyph font designed by Keith Morris. There were also LP Lazise Semi Serif and LP Lazise Lapidary. The color palette includes gold, black, white, and chestnut.