The Parlay Lincoln Park logo reflects the elegance and style that have made this place popular among those who enjoy quality leisure. It conveys the atmosphere of an evening filled with delicious food, vibrant gatherings, and refined aesthetics. The emblem embodies the establishment’s ambition to become a favorite destination. The venue has gained recognition for its blend of classic cuisine and a modern approach to ambiance, with a focus on details and a commitment to delighting every guest.
Parlay Lincoln Park grew from a decade of changes at 950 West Wrightwood Avenue in Chicago. Barn and Company, a barbecue bar popular with residents, operated there for about seven years before closing on February 5, 2018. The property then passed to 8 Hospitality, the group behind Joy District, Hubbard Inn, Broken English Taco Pub, and Pearl Brasserie.
In March 2018, 8 Hospitality opened Faregrounds at the address. The venue was later renamed Old Grounds Social, often called OG’s. It became known for NFL Sundays, bottomless weekend brunches, frozen drinks, a retractable-roof patio, and food by chef Jason Paskewitz, including chicken wings, fried Oreos, and burgers inspired by Chicago-style hot dogs served on poppy-seed buns.
In early June 2023, the company announced it would convert Old Grounds Social into Parlay Lincoln Park. The new bar opened in mid-June 2023. The renovation retained the four-season retractable roof and reorganized the interior for regular dining and large sports broadcasts. The venue installed 28 televisions and added an outdoor patio where guests could bring dogs.
During its first year, Parlay centered its menu on American bar food, pizza, frozen cocktails, Thursday wing specials, and weekend brunch. It later sponsored Players Sport and Social Group and Chicago Sport and Social Club, offering post-game drink packages for league participants. Nearby competitors included The Field House in Lincoln Park and Benchmark Chicago in Old Town.
Meaning and History
What is Parlay Lincoln Park?
This sports bar and entertainment center in a bustling Chicago neighborhood combines exclusive amenities with a vibrant atmosphere. Guests can enjoy classic American dishes and creative cocktails crafted by the chef, along with multiple entertainment areas equipped with modern screens for broadcasts, premium sound systems, and comfortable seating. The venue offers private viewing spaces, VIP bottle service, and a hub for sports viewing during the day that transforms into a nightlife destination in the evening. This unique blend of sports bar energy and lounge sophistication creates an unforgettable experience.
2023 – today
The Parlay Lincoln Park logo transports us to the vibrant and lively atmosphere of this modern sports bar in Chicago. Its design is steeped in retro vibes, reminiscent of vintage neon signs, highlighting the energy and spirit of entertainment for which the establishment is known.
The word “Parlay” is rendered in a playful, dynamic style. The letters seem to move, creating a sense of lightheartedness and fun. The font is bold and rounded, with unusual curves that add vibrancy and a touch of boldness. The flowing lines of the text, resembling waves, enhance the feeling of freedom and openness, signaling that this is a place to relax, cheer for your favorite team, and enjoy yourself.
The color palette features rich pink and blue tones with a subtle black outline, adding depth and making the logo eye-catching and dimensional. The bright pink symbolizes energy and liveliness, while the dark blue conveys a sense of coolness and calm. Together, these colors strike a balance, representing a space for both excitement and relaxation, offering something for everyone.
The phrase “LINCOLN PARK” beneath the main name is set in a straightforward, clean font, adding stability to the logo and indicating the establishment’s location. The combination of fonts the playful one at the top and the more formal one below creates harmony between the bar’s lively atmosphere and its serious commitment to patrons. The clarity of this text underscores that this is a venue that proudly serves its neighborhood and contributes to its cultural life.
The Parlay Lincoln Park emblem evokes a neon sign glowing at night, drawing visitors to the bar. Its retro style with modern touches reflects the character of a place where the traditions of sports pubs meet contemporary trends. The bar invites guests to immerse themselves in this atmosphere and feel the venue’s energy.


