Parliament Logo PNG
This renowned cigarette maker produces premium-quality products and emphasizes this in its brand identity. The Parliament logo symbolizes the brand’s special status, rich historical heritage, and sophisticated taste. In addition, it embodies a creative approach to design and technology.
Parliament was launched in 1931 by Benson & Hedges as a premium American cigarette brand. Its early image relied on limited distribution, mainly in large cities such as New York, a more expensive double-layer carton, and a price 8-10 cents above ordinary brands. The main product feature was a recessed paper filter, placed slightly inside the mouthpiece rather than at the edge.
At a time when most cigarettes had no filter, this construction gave Parliament a clear difference from competitors. After filtered cigarettes became more common from 1935 onward, the brand reframed the feature as a practical advantage. The slogan “Only the flavor touches your lips” referred to the idea that the recessed filter kept tar away from the smoker’s lips.
A turning point came in 1954, when Philip Morris acquired Benson & Hedges. Parliament gained access to a national distribution network and larger advertising budgets. By the late 1950s, the brand moved to standard paper packaging. At the same time, the earlier double-layer box remained with Benson & Hedges. In the 1960s, Philip Morris tested several filter variants, including charcoal versions, but kept the recessed design as Parliament’s main identifier.
After the 1971 U.S. ban on cigarette ads on television and radio, promotion shifted to print and outdoor media. Internationally, Parliament grew in the 1970s and 1980s, including in South Korea after its market opened in 1987 and in Japan in the 1990s through ads featuring Charlie Sheen. Its competitors included Camel from R.J. Reynolds and Virginia Slims from Philip Morris. After the Soviet collapse, Parliament became one of the most prestigious Western cigarette brands in Russia. Today, it remains in the Philip Morris portfolio alongside Marlboro.
Meaning and History
The brand logo is permanent and stable. Its design varies only slightly by variety. It consists of a name and a large emblem.
The visual sign of Parliament stands out for its originality, rigor, and rich semantic meaning. For most companies, the verbal part of the emblem is located under or to the side of the image. And in this case, the inscription rises above the entire composition. It is a clear, dark blue with smooth curves and a rich shadow.
What is Parliament?
Parliament is an American premium brand of Philip Morris cigarettes. It was introduced in 1931. A feature of the line is a special filter mouthpiece. It was implemented in 36 countries.
All this suggests that the brand’s products are for stylish, high-status people. The dark tone symbolizes perseverance, stubbornness, and discipline. Parliament cigarettes are smoked only by wealthy and accomplished men. The brand name also indicates status. The brand is a legislator of style and taste among cigarettes.
Below the inscription, a rectangle with a double gray-and-white border is placed. An oblique white line divides it into two triangles. These triangles represent test strips that indicate the strength of cigarettes in a pack.
The lower triangle is 100% strong tobacco (reference). The upper triangle shows the saturation of cigarettes compared to the reference figure. Therefore, its color can vary from dark blue, with a gradient from the strongest Parliament Night Blue, to white, with the lowest nicotine and tar values in the series.
Such an invention is intended to improve customer convenience.
White edging hints at honesty and provides reliable data. The gray backing at the bottom plays a dual role. First, it limits the emblem. Second, the gray color symbolizes the business world, stability, and rigor, intended to impress consumers and emphasize the brand’s status.
The transition from gray to white, then to the triangles of the “tobacco” symbol, symbolizes the purification of smoke upon inhalation and alludes to the special filter in Parliament cigarettes. This idea is confirmed by the inscription recessed (in-depth filter) on the lower, extended part of the gray substrate. Two triangles of different shades can also be interpreted as the purification of smoke after passing through the filter (separating the diagonal line).
An additional icon is located in the upper triangle. This is a voluminous platinum tick in the recess of which is the letter P in a red circle.
- P is the first letter of the brand name.
- The red circle is the image of a lit cigarette.
- Sign “birdies” shows approval and compliance with standards.
The drawing conveys the product’s high quality and its increased safety during smoking.
Font and Colors
The main colors of the logo are blue and white.
- White – smoke, purification, filtration.
- Blue – reliability, strength, confidence.
The color scheme and design are designed for the male contingent. The font of the logo is also strict and clear. Looks like a slightly modified Conto Compressed Regular.