Parliament Logo PNG
This renowned cigarette maker produces premium-quality products and emphasizes this in its brand identity. The Parliament logo symbolizes the brand’s special status, rich historical heritage, and sophisticated taste. In addition, it embodies a creative approach to design and technology.
Parliament: Brand overview
| Founded: | 1931 |
| Founder: | Philip Morris International |
| Headquarters: | United States |
| Website: | myparliament.com |
Parliament is a 90-year-old luxury brand of cigarettes ranked 12th in the world in terms of sales. Two subsidiaries produce the brand. Inside the US market is Philip Morris USA; outside the US, in more than 30 countries, it is Philip Morris International. Today, the Parliament logo combines 13 varieties of cigarettes.
The Parliament brand was born in 1931, 7 years after the leading brand of the company – Marlboro. The main feature of the new cigarettes was a paper filter, the design of which protected the smoker’s lips from contact with smoke, cooled the airflow, and improved the taste of tobacco. The promotion of the novelty was slow. Only 40 years later, Parliament cigarettes entered the international market. Today, it is the 4th largest Philip Morris brand in terms of sales.
Meaning and History
The brand logo is permanent and stable. Its design varies only slightly depending on the variety. It consists of a name and a large emblem.
The visual sign of Parliament stands out for its originality, rigor, and rich semantic meaning. For most companies, the verbal part of the emblem is located under or to the side of the image. And in this case, the inscription rises above the entire composition. It is a clear, dark blue with smooth curves and a rich shadow.
What is Parliament?
Parliament is an American premium brand of Philip Morris cigarettes. It was introduced in 1931. A feature of the line is a special filter mouthpiece. It was implemented in 36 countries.
All this suggests that the brand’s products are for people who are stylish and at the top. The dark tone symbolizes perseverance, stubbornness, and discipline. Parliament cigarettes are smoked only by wealthy and accomplished men. The brand name also indicates status. The brand is a legislator of style and taste among cigarettes.
Below the inscription, a rectangle with a double gray and white border is placed. An oblique white line divides it into two triangles. These triangles represent test strips, which give an idea of the strength of cigarettes in a pack.
The lower triangle is 100% strong tobacco (reference). The upper triangle shows the saturation of cigarettes compared to the reference figure. Therefore, its color can vary from dark blue with a gradient in the strongest Parliament Night Blue to white in Parliament Platinum Blue with the lowest nicotine and tar values in the series.
Such an invention is a concern for the convenience of customers.
White edging hints at honesty and provides reliable data. The gray backing at the bottom plays a dual role. First, it limits the emblem. Second, the gray color symbolizes the business world, stability, and rigor, which is supposed to impress the consumer and emphasize the brand’s status.
The transition from gray to white and then to the triangles of “tobacco” symbolizes the purification of smoke when inhaled and alludes to the special filter in Parliament cigarettes. This idea is confirmed by the inscription recessed (in-depth filter) on the gray substrate’s lower extended part. Two triangles of different shades can also be interpreted as the purification of smoke after passing through the filter (separating the diagonal line).
An additional icon is located in the upper triangle. This is a voluminous platinum tick in the recess of which is the letter P in a red circle.
- P is the first letter of the brand name.
- The red circle is the image of a lit cigarette.
- Sign “birdies” shows approval and compliance with standards.
The drawing conveys the high quality of the product and its increased safety during smoking.
Font and Colors
The main colors of the logo are blue and white.
- White – smoke, purification, filtration.
- Blue – reliability, strength, confidence.
The color scheme and design are designed for the male contingent. The font of the logo is also strict and clear. Looks like a slightly modified Conto Compressed Regular.
