Pearson has introduced an updated logo and visual style created by the Landor team. The update reflects the company’s shift from a textbook publisher to a global partner supporting lifelong learning.
The logo, used since 2016, combined a question mark and an exclamation point, forming a P shape within a blue circle. In the new version, the interrobang has been removed. It has been replaced by two soft, wavelike lines placed before the brand name. The waves convey the idea of continuous learning and its impact on personal and professional change.
Landor’s typography team in Milan developed the new mark. It is based on a sans-serif typeface with rounded forms and an open character. The lettering avoids sharp angles, with a visual style focused on human perception and ease of communication.
Along with the logo, Pearson changed the brand’s color foundation. A dark purple shade became the central color, complemented by bright accents that convey energy and an optimistic tone. The chosen typeface is Plus Jakarta Sans, adapted for different media and supporting multiple writing systems, including Latin, Cyrillic, and Vietnamese.
The update coincided with the appointment of a new CEO, Omar Abbosh, who previously worked at Microsoft. Pearson is strengthening its focus on artificial intelligence technologies and digital ecosystems, offering educators and learners tools for a personalized educational experience.
The company plans to regularly assess the transformation’s results, evaluating how clients and the market perceive the new identity. In parallel, a review of the brand architecture is being conducted together with Landor, including subsidiaries such as the UK examination organization EdExcel and the Brazilian language school Wizard.
The updated Pearson style has already been presented to the audience and reflects the company’s core mission of supporting lifelong learning and enabling personal and professional aspirations through education.